Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Bio Degradable Consumer Packaging


Published on

I compiled this PowerPoint presentation to help the sales representatives for this account have a major marketing strategy when it came to selling biodegradable goods instead of Styrofoam products. With some extensive research, I was able to put together a slideshow of how Styrofoam really affects the environment, new legislation banning Styrofoam, and what our better alternative product was made from.

  • Be the first to comment

Bio Degradable Consumer Packaging

  1. 1. Bio-Degradable Consumer Packaging<br />J & L Marketing, Inc<br />Judith Opager<br />(310) 850-3356<br /><br />.<br />Richard Allen<br />(714) 357-1362<br /><br />
  2. 2. Environmental Stewardship is Everyone’s Responsibility<br />Expandable Polystyrene (EPS) products are designed to be disposable and, therefore, have a useful life of only minutes or hours. Yet, it takes several decades to hundreds of years for EPS to deteriorate in the environment or landfill. The EPA (United States Environmental Protection Agency) claims that the foam coffee cups so many of us use daily will still be sitting in landfills five hundred years from now. <br />
  3. 3. The next 20 generations will see your morning EPS coffee cup . . .<br /><ul><li>EPS contributes to white pollution as litter, especially due to its lightweight nature:
  4. 4. it floats on water
  5. 5. is easily blown by the wind from place to place even when disposed of properly.
  6. 6. it merely breaks down into smaller pieces that litter the landscape.
  7. 7. is a major component in the overall make up of beach and marine debris
  8. 8. marine and land wildlife often perish as a result of ingesting EPS </li></ul>products mistaken as food. Plastics kill more than 1 million seabirds, 100,000 <br />marine mammals, and even more fish in the North Pacific alone, every year<br /><ul><li>EPS is currently non-recyclable (in California)
  9. 9. EPS is non-biodegradable (unable to decay into constituent substances)
  10. 10. Because of the physical nature of EPS(i.e., floatability, breakability, large surface area), scientists are beginning to speculate about the role of EPS waste in contributing to other persistent non-visible water pollution problems, such as bacterial indicators.
  11. 11. There is currently no meaningful recycling of food service EPS products, due in part to contamination from food residue. </li></li></ul><li>White Pollution<br /><ul><li>A significant amount of waste currently populating landfills including packaging and containers designed for one-time-use.
  12. 12. Because of the length of time required to break down these materials, your grand-children and great-grandchildren will have your waste product to deal with creating a significant environmental footprint.</li></li></ul><li>White Pollution (continued)<br />No matter what recycling symbol is on the bottom of your plastic water bottle or plate, you’re better off using an inert, reusable material like glass or ceramic instead. <br /><ul><li>This is because all plastic, particularly if you use it with hot beverages or foods, or if it’s scratched or worn out, can leach chemicals into your foods and drinks.</li></li></ul><li>Re-cycle-able is not bio-degradable<br />The Universal Recycling Symbol, here rendered with a black outline and green fill. Both filled and outline versions of the symbol are in use.<br />The resin identification code symbol for polystyrene<br /><ul><li>Currently, the majority of polystyrene products are not recycled.
  13. 13. Discarded polystyrene does not biodegrade and is resistant to photolysis.[1] Polystyrene is unable to decay into constituent substances.
  14. 14. Instead, it breaks down into smaller pieces that litter the landscape. </li></ul>[1] Bandyopadhyay, Abhijit; Chandra Basak, G. (2007). "Studies on photocatalytic degradation of polystyrene". Materials Science and Technology23 (3): 307–317. doi:10.1179/174328407X158640. <br />
  15. 15. There is currently no meaningful recycling of EPSproducts<br /><ul><li>There is currently no meaningful recycling of food service polystyrene products, due in part to contamination from food residue
  16. 16. This material is currently non-recyclable (in California) and non-biodegradable (unable to decay into constituent substances).
  17. 17. Instead, it merely breaks down into smaller pieces that litter the landscape.
  18. 18. Polystyrene further contributes to white pollution as litter, especially due to its lightweight nature as it floats on water and/or is easily blown by the wind from place to place even when disposed of properly. </li></ul>Discussion is an excerpt from a staff report to City Council (San Clemente, CA) on April 20, 2004<br />
  19. 19. “You can’t tug on Superman’s cape or spit into the wind”<br /><ul><li>Change is coming. The only question is how soon.
  20. 20. Consumer demand for plastic containers is going down each year.</li></ul>The window of ‘choice’ . . . to go green is quickly closing<br /><ul><li>There is a very good reason for this. Five years ago the industrial component of manufacturing green alternatives to EPS and plastic coated paper has not been competitively priced. Today with new technical innovation and more readily available base product, going green doesn’t have to cost more.
  21. 21. As the economy picks up and the green alternative products are competitively priced and readily available, consumer are going to see the difference and enforcing these bans with become a larger target on judicial radar.
  22. 22. If you want to offer take-out in some major cities, you must use polystyrene green alternatives. If you want to package your steaks or prepackage your vegetables and cheese for consumer purchase, you must use green alternatives in a growing number of metropolises.
  23. 23. If you are selling consumer containers products, you must already be providing ‘green’ meat trays, fruit trays and beverage if you want to maintain customers within a growing number of marketplaces. </li></li></ul><li>Environmental Stewardship and Legislation<br /><ul><li>From New England to Hawaii, and Florida to Alaska, states are actively banning polystyrene use or have legislation on the books.
  24. 24. Currently, there are 26 cities in the state of California that have passed legislation banning the use of EPS products within their jurisdiction and virtually every major town/city has legislation on their radar. </li></li></ul><li>Legislation is Global<br /><ul><li>Legislation banning the use of plastic packaging and EPS consumer container products is a world-wide concern:
  25. 25. Taiwan’s stringent restrictions on use of plastic bags and disposable dishes
  26. 26. Manitoba, Canada – towns ban plastic shopping bags in 2007.
  27. 27. Canada has declared the plastics’ chemical BPA toxic and banned its use
  28. 28. Ontario, Canada is a world leader in polystyrene recycling.
  29. 29. Throughout the world, governments are taking the EPS and plastic pollution problems very seriously.
  30. 30. Legislation to regulate the use of and reduce the pollution caused by plastic packaging and EPS products exist in virtually every major country in the world today.
  31. 31. In particular China, Japan, Korea, India, Nepal, the Philippines and of course the United States are actively employing legislative measures and engaging in meaningful campaigns to reduce EPS pollution and the carbon footprint left by its use.</li></li></ul><li>Legislation - USA<br /><ul><li>US EPA banned nonessential plastic product including plastic foam product in 1999.
  32. 32. Plastic Bag Fee and Styrofoam Food Packaging Ban Information Session – PENNSYLVANIA
  33. 33. On April 3, Councilmen Frank DiCicco and Jim Kenny will hold a hearing on legislation they have introduced to reduce waste in Philadelphia PA.
  34. 34. California
  35. 35. Bans the use of polystyrene foam food packaging
  36. 36. San Francisco banned the use of Styrofoam in 2007
  37. 37. Currently, there are 26 cities in the state of California that have passed legislation banning the use of EPS products within their jurisdiction and virtually every major town/city has legislation on their radar. </li></li></ul><li>Legislation – New York<br />NEW YORK—Environmental and health concerns over Styrofoam use came to light, as Council Member Bill de Blasio urged the Department of Education, the Department of Sanitation and the Mayor’s Task Force on Sustainability to join forces in the effort to reduce the number of Styrofoam trays used in school cafeterias across New York City.<br />The proposal calls for using biodegradable trays The initiation of Styrofoam products in school cafeterias in 1990 resulted in approximately 850,000 Styrofoam trays being used and discarded at New York City schools on a daily basis, which adds up to over 153 million trays per school year.<br />“It is mind-boggling that our city is still using Styrofoam when we know it is extremely harmful to our environment and could be endangering our children’s health as well,” commented Councilmember Bill de Blasio. <br />Styrofoam, also known as expanded polystyrene (EPS), is not biodegradable and resists compacting, thereby taking up extra landfill space for long periods of time and generating concerns from environmentalists worldwide. While recycling methods for EPS have been developed, recycling agencies for this compound are not widely available.<br />The use of Styrofoam has also been questioned for possible health risks. Styrene, a key component of polystyrene, has been classified as a possible human carcinogen by the U.S. Environmental Protection Agency and the International Agency for Research on Cancer.<br />
  38. 38. Legislation – Washington<br />SEATTLE PASSES LANDMARK MEASURE TO ELIMINATE WASTE    7/28/2008  <br /><ul><li>SEATTLE – The Council today broke new ground by making Seattle the first city in the nation to encourage its residents to curtail the use of disposable bags and instead utilize reusable options by imposing a fee on disposable shopping bags. A separate ordinance also bans expanded polystyrene food containers. Council President Conlin said, “These new laws are an integral part of the City’s Zero Waste strategy-- and translating Seattle’s environmental values into concrete actions. They will help marine life, cut greenhouse gas emissions, and move our City toward a sustainable future.”
  39. 39. Another part of the new proposal will ban expanded polystyrene food containers from restaurants and packaging from grocery stores, beginning January 1, 2009. In July of 2010, foam trays for raw meat and seafood will also be banned and replaced with compostable alternatives. Expanded polystyrene foam not only adds to the waste stream, but also presents a hazard for birds because it breaks up into indigestible pellets. There are better products that are readily available and serve the same purpose.
  40. 40. This latest initiative grew out of Council President Conlin’s work as chair of the Council’s Environment, Emergency Management, and Utilities Committee in developing a comprehensive strategy to reduce the City’s solid waste. As a result, the Council passed the Zero Waste strategy in July 2007 to improve recycling and waste reduction. The organizations Foam Free Seattle, Bring Your Own Bag, and People for Puget Sound urged inclusion of the bag fee and the polystyrene container ban in the Zero Waste strategy, and played key roles in mobilizing public support for these ordinances.</li></li></ul><li>Legislation – Maryland - Missouri<br /><ul><li>Baltimore and Annapolis, MD are considering banning plastic bag use in their city.
  41. 41. Jefferson City, Mo. — Posted Aug 28, 2009
  42. 42. In an attempt to ban certain plastics from several Missouri waterways, lawmakers wrote out an important component to a bill that will take affect this week.
  43. 43. Sen. Delbert Scott, R-Lowry City, said the original bill wording included the ban on Styrofoam, or polystyrene, and polypropylene coolers. Because Styrofoam is a trademark, it had to be taken out of the bill - Scott said the section included “expanded polystyrene”, a term used to denote the chemical properties of white foam products like coffee cups and coolers.</li></li></ul><li>On the Environmental Radar<br /><ul><li>The next target to come onto the environmental radar screen will be plastic trash bags and we predict they will quickly go the way of the plastic grocery bag. </li></ul> High quality, high durability, strong plastic trash bags, an essential consumer product, are now being made of green alternative product making these bags bio-degradable and eco-friendly. <br />
  44. 44. Airline Industry<br /><ul><li>The airline industry threw out 9,000 tons of plastic in 2004, and enough newspapers and magazines to bury a football field more than 230 feet deep.
  45. 45. Nationwide, U.S. airports generated 425,000 tons of waste in 2004 -- a figure expected to increase nearly 45 percent by 2015.
  46. 46. Each passenger today leaves behind 1.3 pounds of trash, the researchers found. Seventy five percent of this waste is recyclable or compostable.
  47. 47. Yet the industry-wide recycling rate is 20 percent or less -- one third less than the U.S. average as a whole.</li></li></ul><li>Solutions<br /><ul><li>Produce packaging products and consumer use products exclusively from renewable agriculture product
  48. 48. natural sugarcane by-waste, also known as bagasse
  49. 49. formerly considered un-useable waste
  50. 50. quickly renewable resource
  51. 51. Offer an earth-friendly alternative to plastic paper and expanded polystyrene (ESP) and design consumer products to replace petroleum based packaging products
  52. 52. Not a contributor to deforestation
  53. 53. Not a contributor to food price inflation
  54. 54. Products that are 100% biodegradable, recyclable, and compostable.
  55. 55. Certified by independent testing laboratories for bio-degradability
  56. 56. Certified for industrial and home composting
  57. 57. Compliant with FDA food safety guidelines</li></li></ul><li>Product Packaging<br /><ul><li>Food packaging products
  58. 58. retail food packaging
  59. 59. food catering
  60. 60. household use
  61. 61. food-source packaging
  62. 62. meat packaging
  63. 63. fresh vegetable and fruit
  64. 64. cheese
  65. 65. UV Sterilized
  66. 66. Microwave, steamer and oven safe
  67. 67. Freezer and refrigerator friendly
  68. 68. Good thermal insulation for hot content
  69. 69. Resistant to leakage or distortion in shape
  70. 70. High temperature resistance
  71. 71. Oil 150°C / 302°F
  72. 72. Water 100°C / 212°F
  73. 73. Oven 220°C / 428°F</li></li></ul><li>Characteristics<br />
  74. 74. Biodegradability & Compostability<br />From Beginning To End To Beginning<br />Compostability refers to the capability of undergoing biological decomposition in a compost site (such as an industrial or home compost) so that the material breaks down into carbon dioxide, water, inorganic compounds, and biomass at a rate consistent with known compostable materials. <br />Biodegradability refers to the capability of being decomposed by biological agents such as microorganisms, plants, and animals. <br />
  75. 75. Certifications<br />International Standard<br /><ul><li>British Retail Consortium (BRC) Global Standard - Packaging
  76. 76. This Standard is most applicable to manufacturers of food contact packaging for retailers’ labeled products and branded products as well. Manufacturers have an obligation to put appropriate systems and controls in place to ensure the suitability of their packaging for safe food use.
  77. 77. Degradability and Food Safety Standards of Hong Kong Environmental Protection Department (HKEPD)
  78. 78. This Testing Guideline is developed to evaluate the degradability and food safety of containers and bags. The Guideline includes two parts. Part 1 gives the background, scope and technical specifications for degradable containers and bags. Part 2 describes the details of the testing methods for three main aspects: food safety, degradability and physical performance.
  79. 79. Hong Kong Green Label Scheme
  80. 80. Eco-labelling schemes have been widely used worldwide since the late 1970's. To date, there are approximately 30 different green label schemes worldwide. Most of them are run on a voluntary basis. Germany's "Blue Angel" eco-label, the first national scheme in the world, was introduced in 1977.
  81. 81. In Asia, countries such as China, Japan, Korea, India, Thailand, Malaysia and Singapore have already established their own eco-labelling schemes. The Green Council (GC) is committed to start the Hong Kong Green Label Scheme (HKGLS) in Hong Kong.</li></li></ul><li>Certifications<br /><ul><li>Din Certco (DIN EN 13432, DIN V 54900 and ASTM D6400) DIN CERTCO operates a certification scheme for compostable products made of biodegradable materials and licenses the use of the corresponding Mark developed by European Bioplastics (the former IBAW Interest Group for Biodegradable Materials).
  82. 82. Certification is an integral part of an industrial recycling system. It enables compostable products to be identified by a unique mark and channelled for recovery of their constituent materials in a specially developed process. The Compostability Mark thus conveys product information to waste-disposal plant operators and product image to consumers.
  83. 83. With the new version of our certification scheme a certification can be conducted according to three well-accepted standards:
  84. 84. DIN V 54900 - "Testing of the compostability of plastics" (replaced by DIN EN 13432)
  85. 85. DIN EN 13432 - "Packaging - Requirements for packaging recoverable through composting and biodegradation - Test scheme and evaluation criteria for the final acceptance of packaging"
  86. 86. ASTM D 6400 - "Standard Specification for Compostable Plastics"</li></li></ul><li>Made by<br /><ul><li>BioPack America started distribution in the USA in the summer of 2009 but has been manufacturing biodegradable packaging since 1995 and actively selling food packaging products in Europe and Asia since 2000.
  87. 87. BioPack America is able to meet customer packaging needs in a unique variety of colors, sizes all at a high quality.
  88. 88. Due to our proprietary coatings we are the only 100% biodegradable and compostable food packaging with moisture protection.
  89. 89. Our European experience ensures we have a unique combination of certifications found nowhere else at this pricing, competitors rarely have more than one of the 5 certifications and approvals Biopack America holds.
  90. 90. Our products are non bleached and do not contain any GMO sourced product.
  91. 91. Our customer service is second to none as we are the factory, you do not have to deal with many layers of middle men.</li></li></ul><li>BioPack’s Compostability<br />50 – 180 days compostability depending on the environment<br />Typical home composting system within 60-90 days<br />Factors related to rate of biodegradation<br />Heat<br />Moisture<br />Thickness of product<br />Size of product<br />Access to micro-organisms<br />
  92. 92. Life Friendly<br /><ul><li>In addition to being environmentally friendly, Biopack’s products are of the highest quality in the industry, as measured by its technical and hygienic standards.
  93. 93. Biopack offers a wide range of products in different categories, applications, sizes, and shapes. In addition to its broad range of existing products,
  94. 94. Biopack is dedicated to developing new, innovative ways to meet its clients’ packaging needs.
  95. 95. Unlike bioplastic products made from corn starch or paper, which may drive up the prices of these commodities and encourage deforestation, Biopack’s products are truly environmentally and socially conscious.
  96. 96. Biopack’s products are 100 percent biodegradable and compostable. </li></li></ul><li>Life Friendly<br /><br />(click for video)<br /><ul><li>Biopack products are made from 100 percent biodegradable and “non-genetically modified organism” materials (“Non-GMO”), which are completely free from genetically-altered materials.
  97. 97. Biopack’s products are made from natural, renewable materials that would otherwise be considered waste.
  98. 98. The raw materials used leave a small environmental footprint and they regenerate very quickly and abundantly in nature.
  99. 99. Specifically, Biopack’s products are produced from agricultural waste ( bagasse,straw, wheat stalk, reed, and bamboo).
  100. 100. Bagasse is the agricultural waste that remains after sugar cane stalks are processed for their juices. Up until a few years ago, sugar mills had to pay to have this excess “bio-waste” removed and disposed of.</li></li></ul><li>Certifications on File<br />
  101. 101. Certifications on File<br />
  102. 102. Accolades<br />Present & Past Accolades<br /><ul><li>ISO 9001:2000 - Quality Management System
  103. 103. ISO 14001:2000 - Environmental Management System
  104. 104. HACCP (Hazard Analysis & Critical Control Point)
  105. 105. GMP (Good Manufacturing Practices)
  106. 106. SSOP (Sanitation Standard Operating Procedures)
  107. 107. Degradability and Food Safety Standards of Hong Kong Environmental Protection Department (HKEPD)
  108. 108. BRC/IoP Global Food Packaging Standard
  109. 109. Superbrands Award
  110. 110. Hong Kong Green Label Scheme
  111. 111. Din Certco (DIN EN 13432, DIN V 54900 and ASTM D6400)
  112. 112.  </li></ul>Awards<br /> <br /><ul><li>July 29, 2006 - Hong Kong Eco-Products Award 2006 (Gold Award)
  113. 113. July 6, 2006 - Special SME Quality Award 2006
  114. 114. July 3, 2006 - HSBC SME Living Business Award 2006 (Ruby Award)
  115. 115. February 13, 2006 - Caring Company Award 2005/06
  116. 116. January 26, 2006 - 2005 Hong Kong Eco-Business Awards (Certificate of Merit)
  117. 117. December 16, 2005 - Environmental Performance 2006 (Certificate of Merit)
  118. 118. June 14, 2005 - HSBC SME Living Business Award 2005 (Ruby Award)
  119. 119. June 6, 2005 - Superbrands Award
  120. 120. May 24, 2005 - Hong Kong Eco-Products Award 2005 (Bronze Award)</li></li></ul><li>Clamshell and Bowls<br />
  121. 121. Fruit Vegetable Cheese Trays<br />
  122. 122. Meat Packaging<br />
  123. 123. Plates<br />