What kind of media institutionmight distribute your mediaproduct and why?EVALUATION – QUESTION 3
Bauer Media GroupBauer Media Group is a media company headquartered in Hamburg, Germany which operates in15 countries worldwide. The company was founded as Heinrich Bauer Verlag KG in 1875 by theBauer family and since has changed its name to Bauer Media Group.The worldwide circulation of Bauer Media Groups magazine titles amounts to 38 million magazines aweek.Bauer Media specialises in indie, rock and alternative genres of music.Popular Bauer Media Group Magazine Titles:- Q- KerrangGermanyUSASpainFranceAustriaPolandPortugalRomaniaHungaryCzech RepublicMexicoChinaRussiaSlovakiaUnited KingdomNigeriaAustraliaHeadquarters in:Indie/Rock/AlternativeGenre Magazines
Bauer Media Group has a 50% stake in the British televisioncompany Box Television, who acts as the content subsidiary thatproduces several popular music television channels, which include: 4Music The Box Heat Kerrang! Kiss Magic Smash HitsBauer Media Group has been managed by four generations of theBauer family, originally a small printing house, The Bauer PublishingGroup has grown into a worldwide publishing and media company.The Bauer Publishing Group has over 282 magazines worldwide in 15countries, as well as many TV and radio stations.The group started working in the UK with the launch of Bella magazinein 1987 and since then H Bauer Publishing became Britains third largestpublisher.Indie/Rock/AlternativeMusic Channels
I believe Bauer Media Group would be a good media institution to distribute mymedia product because of a number of reasons:1) Bauer Media Group specialises in Indie, Rock and Alternative genres andbecause my magazine genre is Indie/Rock I believe that BMG would be agood distribution company.2) Bauer Media Group have a good representation with Headquarters in 17different countries while distributing in 15 countries and because the Indiegenre is relatively small, I believe that this could boost the popularity of theIndie Genre as the magazine will be distributed in 15 countries.3) Bauer Media Group distributes the magazines Q and Kerrang which are verypopular magazines which are of the genre of Indie/Rock/Alternative whichhave done well so I believe that because they have such a high success rate,they would be a good media company to distribute the magazine.4) They are the biggest Distribution Company in the UK and the UK is one of thebirth places of the Indie/Rock genre so the UK indie scene could benefit fromhaving Bauer Media Group as the distribution company5) They own 50% of Box Television which produce several popular music channelsso by choosing Bauer as the distribution company would be great for thefeatured artists in the magazine because they could get featured on one ofthe indie/rock genre music channels which would make them more popular inthe indie scene – would showcase the music6) The groups worldwide circulation is 38 million between 282 magazines which isaround 134,000 copies of each magazine in circulation world wide so themagazine would get a lot of attention with many copies in circulation.