The Tara Sharma Show

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The Tara Sharma Show: Diaries of a new Mum is exactly that! A candid diary of Tara Sharma, an actor and a new mother. These video diaries capture her adventures with her baby boy, Zen. These adventures were born out of a blog she has been writing about her excitement of being a mum and day to day thrills of raising Zen. When she realized she could be a working mother she decided to turn her blog in to video diaries.

Television production and digital management by Jack in the Box Worldwide

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The Tara Sharma Show

  1. 1. © 2011 TARA SHARMA SALUJA & JACK IN THE BOX WORLDWIDE PRIVATE LIMITED
  2. 2. <ul><li>The Tara Sharma Show: Diaries of a new Mum is exactly that! A candid diary of Tara Sharma, an actor and a new mother. These video diaries capture her adventures with her baby boy, Zen. These adventures were born out of a blog she has been writing about her excitement of being a mum and day to day thrills of raising Zen. When she realized she could be a working mother she decided to turn her blog in to video diaries. </li></ul>Mumbai Episode
  3. 3. Tara ’s and Zen’s adventures include a lot of travelling since Roopak (Tara’s husband) travels extensively for work. What ensues is hilarity, excitement and maybe a few baby tears as they globe trot to some of the most metropolitan cities of the world (Singapore, New York, Cape Town). New York Episode
  4. 4. These video diaries have been edited into a show that highlights Zen ’s milestones while showcasing Tara’s and Roopak’s foibles as they raise him to become a jet-setting baby. Cape Town Episode
  5. 5. This show is also a way for Tara to reach out to mothers like her who discover the joys and trials of motherhood. The tone of the show is not pedantic or patronizing. It isn ’t a “How to” kit to parenting. She admits to not being an expert, yet wanting to document her follies and adventures for mothers everywhere Singapore Episode Boston Episode
  6. 6. Tara ’s Blog www.tarasharmashow.com <ul><li>A personal account of Tara ’s experiences of being a new mother, through pictures, stories and videos. </li></ul><ul><li>The blog will also feature exclusive footage of the shows and pictures of each travel destination as well as local Mumbai experiences. </li></ul>
  7. 7. http://www.facebook.com/tarasharmashow <ul><li>The Facebook page is a platform to update and inform fans on the happenings of Tara ’s life and the show. </li></ul>
  8. 8. Tara Sharma on Twitter – http://twitter.com/tarasharmasaluj Tara tweets about her life and the show. The Tara Sharma Show on Twitter – http://twitter.com/tarasharmashow Tweets updating fans about the happenings of the show.
  9. 9. Fisher Price has taken the role of the lead sponsor of the show and have played a key role in providing branded entertainment. Their merchandise is subliminally used in the show as props for Zen (and Tara) to play with or use.
  10. 10. Turner International's children's channel for India, Pogo has now become a family entertainer through cable television. It showcases Tiny TV from morning till afternoon. Then from the evening, it showcases Prime Pogo which is aimed at teens and tweens. Imagine is a Hindi general entertainment channel, part of Turner International kitty. The channel ’s promise is to entertain and delight viewers and has today become one of India's most watched entertainment networks. Catering to the needs of the entire spectrum of television audiences, the channel offers a wide assortment of programming across genres ranging from light-hearted family serials to period dramas, and from music based shows to the most glamorous events of the Indian entertainment industry.
  11. 11. The show comprises of both Hinglish & English, enabling us to cater to two broad audiences. The Hinglish Version on Imagine TV The English Version on Pogo
  12. 12. <ul><li>Tourism Boards - We are in talks with South African Tourism Board and Singapore Tourism Board as our potential sponsors. There is a possibility of audiences winning a free holiday. </li></ul>Mahindra Retail – Mom & Me the brand for expecting mothers, mothers, infants & toddlers is keen on being part of the show. They have in fact also shot a TV commercial with Tara & Zen
  13. 13. © 2011 TARA SHARMA SALUJA & JACK IN THE BOX WORLDWIDE PRIVATE LIMITED Key findings & insights from our online platforms
  14. 14. Facebook Fans - 7,856 as of 8 th Jan ‘12
  15. 15. Fan user breakdown & interactions
  16. 16. Fan growth
  17. 17. Demographics: Gender & Age
  18. 18. Demographics: Geography
  19. 19. Fan interactions
  20. 20. Fan Comments & Feedback
  21. 24. Twitter – Tara ’s personal profile
  22. 25. Celebs Tweet
  23. 26. Amitabh Bachchan
  24. 27. Anupam Kher
  25. 28. Boman Irani
  26. 29. Konkona Sensharma
  27. 30. Fan Tweets to @tarasharmasaluj and Tara ’s reply’s
  28. 31. Blog: tarasharmashow.com Visits- 6,727 Page Views- 15,771
  29. 32. Keywords – How are people searching for it?
  30. 33. Geographical Metrics
  31. 34. Conclusion Exceptional fan growth Fan base have a genuine interest in the show Personal touch – Tara updates and responds herself Interactions on the page are very high – number of fans interacting viz-a-viz the fan base is a good amount Online platforms are visited from countries around the world – USA, Canada, Singapore, UK Very positive fan interactions on all platforms. They range from compliments to suggestions and questions.
  32. 35. jackintheboxww [email_address]

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