Business Information Research Lecture 1
What is Research?   <ul><li>Research  is the process of finding solutions to a problem after a thorough study and analysis...
What is Business Research?   <ul><li>Business research  as an  organized, systematic, data-based, critical, objective, sci...
Quantitative & Qualitative <ul><li>Quantitative - as generally gathered through structured questions. e.g. questionnaire f...
Applied Research   <ul><li>to solve a  current problem  faced by the business organization in the work setting, demanding ...
Basic Research   <ul><li>to generate a body of knowledge by trying to comprehend( 理解 ) how certain problems that occur in ...
Question 1 <ul><li>an university professor may be interested in investigating the factors that human has more morale in wo...
Question 2 <ul><li>Vitasoy found that its soya bean milk may not be selling well and its manager might want to find the re...
Managers and Research   <ul><li>Managers are expected  to understand, predict, and control  environments that are dysfunct...
Reasons   <ul><li>Identify and effectively solve minor problems in the work setting. </li></ul><ul><li>Know how to discrim...
<ul><li>Take calculated risks in decision making, knowing full well the probabilities associated with the different possib...
<ul><li>Relate to hired researchers and consultants more effectively. </li></ul><ul><li>Combine experience with scientific...
Internal vs External Researchers   <ul><li>Some organizations have their own consulting or research department which serve...
Advantages: <ul><li>Better chance of being readily accepted by employees  </li></ul><ul><li>Less time to understand the en...
Disadvantages: <ul><li>Fall into a stereotyped way of looking problems. </li></ul><ul><li>Powerful coalitions to influence...
Disadvantages: <ul><li>Even the most highly qualified internal research teams are not perceived as “experts” by the staff ...
<ul><li>The disadvantages of the internal research teams turn out to be the advantages of  external teams . For example, A...
Advantage: <ul><li>Can draw on a wealth of experience </li></ul><ul><li>More knowledge of current sophisticated( 精密的 ) pro...
Disadvantages: <ul><li>The cost is usually high. </li></ul><ul><li>Considerable time the external teams takes to understan...
External Researchers   <ul><li>The problem is a complex one </li></ul><ul><li>There are likely to be vested( 已確定的 ) intere...
Internal Researchers <ul><li>Arise are fairly simple  </li></ul><ul><li>The time is of the essence in solving moderately c...
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BIR LT1

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BIR LT1

  1. 1. Business Information Research Lecture 1
  2. 2. What is Research? <ul><li>Research is the process of finding solutions to a problem after a thorough study and analysis of the situational factors. </li></ul>
  3. 3. What is Business Research? <ul><li>Business research as an organized, systematic, data-based, critical, objective, scientific inquiry or investigation into a specific problem , undertaken with the purpose for business organization of finding answers or solution to it. </li></ul>
  4. 4. Quantitative & Qualitative <ul><li>Quantitative - as generally gathered through structured questions. e.g. questionnaire for survey </li></ul><ul><li>Qualitative - as generated from the broad answers to specific questions in interviews, or responses to open-ended questions in a questionnaire, or through observation, or from already available information gathered from various sources </li></ul>
  5. 5. Applied Research <ul><li>to solve a current problem faced by the business organization in the work setting, demanding a timely solution. </li></ul>
  6. 6. Basic Research <ul><li>to generate a body of knowledge by trying to comprehend( 理解 ) how certain problems that occur in organizations can be solved. </li></ul>
  7. 7. Question 1 <ul><li>an university professor may be interested in investigating the factors that human has more morale in working which for academic interest. Later on, a manager who encounters his employees in his organization are falling out of work intensity, may use this information to determine the factor to solve the problem. </li></ul>
  8. 8. Question 2 <ul><li>Vitasoy found that its soya bean milk may not be selling well and its manager might want to find the reasons for this in order to take corrective action. </li></ul>
  9. 9. Managers and Research <ul><li>Managers are expected to understand, predict, and control environments that are dysfunctional( 不正常的 ) to the organization. </li></ul>
  10. 10. Reasons <ul><li>Identify and effectively solve minor problems in the work setting. </li></ul><ul><li>Know how to discriminate( 區別 ) good from bad research. </li></ul><ul><li>Appreciate and be constantly aware of the multiple influences and multiple effects of factors impinging( 衝突的 ) situation. </li></ul>
  11. 11. <ul><li>Take calculated risks in decision making, knowing full well the probabilities associated with the different possible outcomes. </li></ul><ul><li>Prevent possible vested interests from exercising their influence in a situation. </li></ul>
  12. 12. <ul><li>Relate to hired researchers and consultants more effectively. </li></ul><ul><li>Combine experience with scientific knowledge while making decisions. </li></ul>
  13. 13. Internal vs External Researchers <ul><li>Some organizations have their own consulting or research department which serves as the internal researcher to subunits of the organization that face certain problems and seek help. </li></ul>
  14. 14. Advantages: <ul><li>Better chance of being readily accepted by employees </li></ul><ul><li>Less time to understand the environment of the organization </li></ul><ul><li>Available for implementing their recommendations after the research </li></ul><ul><li>Cost considerably less </li></ul>
  15. 15. Disadvantages: <ul><li>Fall into a stereotyped way of looking problems. </li></ul><ul><li>Powerful coalitions to influence the internal team to conceal( 隱瞞 ), distort( 歪曲 ), or misrepresent certain fact. </li></ul>
  16. 16. Disadvantages: <ul><li>Even the most highly qualified internal research teams are not perceived as “experts” by the staff and management. </li></ul><ul><li>Biases of the internal research team might in some instances make the finding less objective and consequently less scientific. </li></ul>
  17. 17. <ul><li>The disadvantages of the internal research teams turn out to be the advantages of external teams . For example, AC Nelson </li></ul>
  18. 18. Advantage: <ul><li>Can draw on a wealth of experience </li></ul><ul><li>More knowledge of current sophisticated( 精密的 ) problem-solving models </li></ul>
  19. 19. Disadvantages: <ul><li>The cost is usually high. </li></ul><ul><li>Considerable time the external teams takes to understand the organization to be researched, they seldom get a warm welcome, nor are readily accepted by employees. </li></ul><ul><li>Charge additional fees for their assistance in the implementation and evaluation phases. </li></ul>
  20. 20. External Researchers <ul><li>The problem is a complex one </li></ul><ul><li>There are likely to be vested( 已確定的 ) interests </li></ul><ul><li>Organization is at stake( 風險 ) since one or more serious problems </li></ul>
  21. 21. Internal Researchers <ul><li>Arise are fairly simple </li></ul><ul><li>The time is of the essence in solving moderately complex problems </li></ul><ul><li>There is a systemwide need to establish procedures and policies of a fairly routine nature </li></ul>

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