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No budget campaigning<br />Jackie Schneider<br />
2 case studies.<br />Merton Parents for Better Food in School<br />Save our Field!<br />
In 2005 school dinners served in the London Borough of Merton were, “substandard”.<br />
The following groups were unable to make any significant improvements:<br />Headteachers<br />Governors<br />PCT/health pr...
Phase 1: getting parents involvedHeld a public meeting to set up Merton Parents for Better food in Schools<br />Over 120 p...
Phase 2: challenging the councils assertions that the food was good<br />Published photos of typical school meals on the w...
Phase 3: council back down but still block progress<br />Council leadership agree with our analysis of school meal provisi...
Phase 4: genuine partnership<br />Commitment to fund kitchens in 39 out of 41 schools<br />Contract specifications re writ...
We went from this ....<br />
.......... to this!<br />
Effective tactics<br />Mobilised large numbers of parents<br />Use of photographs<br />Good relationship with local press<...
Key<br />Knew what we wanted<br />Stood firm against “getting sucked in”<br />Allowed opponents a face saving  way to acce...
Save our field<br />
We used pictures to tell the story<br />
Using Video<br />Link 1<br />Link 2<br />
Effective tactics<br />A4 window posters<br />Email<br />Press <br />Twitter<br />Simple video<br />Blog/simple website<br />
Top tips<br />Clear objectives<br />Pictures –  worth a thousand words!<br />Video<br />Networks<br />Crowdsource<br />Fre...
Final thoughts<br />Expect to be told no, but don’t let that stop you.<br />Money is never the problem – if the problem is...
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No budget campaigning for refugee action

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This presentation is based on 2 case studies - Merton parents for Better Food in School and Save our field

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No budget campaigning for refugee action

  1. 1. No budget campaigning<br />Jackie Schneider<br />
  2. 2. 2 case studies.<br />Merton Parents for Better Food in School<br />Save our Field!<br />
  3. 3. In 2005 school dinners served in the London Borough of Merton were, “substandard”.<br />
  4. 4. The following groups were unable to make any significant improvements:<br />Headteachers<br />Governors<br />PCT/health professionals<br />PSHE teachers<br />Healthy schools coordinators<br />Dinner ladies<br />Catering staff<br />
  5. 5. Phase 1: getting parents involvedHeld a public meeting to set up Merton Parents for Better food in Schools<br />Over 120 parents and governors attended from 30 of the 41 schools.<br />Everyone present filled in a form capturing contact details, schools represented, particular interests<br />Steering group set up<br />Started an email group<br />Established simple website<br />
  6. 6. Phase 2: challenging the councils assertions that the food was good<br />Published photos of typical school meals on the website<br />We collected evidence, ( food diaries, interviewed staff)<br />Encouraged parents to make appointments to see school lunches for themselves<br />Started a petition. Collected parents signatures in school playgrounds<br />Stalls in the high street<br />Letter writing to press<br />Lobbying councillors<br />Demonstration outside civic centre<br />Public meetings<br />Asked health professionals to support us<br />Consulted widely to draw up aims and objectives<br />
  7. 7.
  8. 8. Phase 3: council back down but still block progress<br />Council leadership agree with our analysis of school meal provision<br />Invited on to various committees<br />However no real improvements offered<br />Merton Parents continued to campaign enthusiastically to win commitment to our aims and objectives<br />
  9. 9. Phase 4: genuine partnership<br />Commitment to fund kitchens in 39 out of 41 schools<br />Contract specifications re written in line with aims and objectives<br />Merton Parents serve on committee to select a new contract caterer<br />Increase in quality and quantity of fresh fruit and vegetables served<br />Independent school dinner consultant employed to help develop a plan<br />Prison trays dropped<br />PCT given a voice <br />
  10. 10. We went from this ....<br />
  11. 11. .......... to this!<br />
  12. 12. Effective tactics<br />Mobilised large numbers of parents<br />Use of photographs<br />Good relationship with local press<br />Captured contact details very early on<br />Used email and playground networks <br />Crowd sourced solutions<br />Didn’t ask for money but for specific help <br />
  13. 13. Key<br />Knew what we wanted<br />Stood firm against “getting sucked in”<br />Allowed opponents a face saving way to accept changes.<br />
  14. 14. Save our field<br />
  15. 15.
  16. 16. We used pictures to tell the story<br />
  17. 17. Using Video<br />Link 1<br />Link 2<br />
  18. 18. Effective tactics<br />A4 window posters<br />Email<br />Press <br />Twitter<br />Simple video<br />Blog/simple website<br />
  19. 19. Top tips<br />Clear objectives<br />Pictures – worth a thousand words!<br />Video<br />Networks<br />Crowdsource<br />Free tools such as audioboos, flicker, facebook, twitter<br />Sense of injustice<br />
  20. 20. Final thoughts<br />Expect to be told no, but don’t let that stop you.<br />Money is never the problem – if the problem is seen as a priority there will always be a way<br />“Campaign in poetry, govern in prose”<br />There is no shame in being a fully paid up member of the awkward squad!<br />Democracy works better when citizens campaign!<br />

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