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Music Moguls Vs The Indies


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Music Moguls Vs The Indies

  1. 1. Music Moguls vs. The Indies As it became more and more difficult for bands to get signed by the huge record labels, independent record labels began to pop up. Independent record labels (also known as indies or garage labels) can be as large as some of the smaller corporate record companies or as small as one or two people. According to Music Biz Academy, the reason that so few independent record labels succeed is due to the sheer amount of money, work and time it takes to run a record label. According to the Record Labels & Companies Guide, the best way to succeed in the indie record label game is to specialize in either local music or genre music. These are two areas that the major record companies may ignore. For example, an independent label called SubPop succeeded by promoting local Seattle punk and grunge music. GoKart Records did the same thing in New York City. Some independent labels specialize in certain Now that you understand the musical genres. Alligator Records only organization of a record label, you can releases blues albums, while see how difficult it would be to have to Moonshine Records specializes in take on the job of A&R, artist electronic dance music. In this way, development, marketing, publicity and independent labels succeed by sales with only a few people. The bringing music to consumers that the larger record companies succeed major record labels don't release. because they have the money and The Internet has also done a lot to power to hire many people to do all promote the success of independent these jobs. At an independent record record labels. If they have trouble label, it may be the same person who getting retail stores to carry their discovers the artist or band, calls the product, indies can sell albums over radio stations about getting airplay the Internet. The Internet has also and arranges the artist's publicity. been host to a variety of contests for That is not to say that independent music artists wherein the winner record labels cannot succeed, it just receives a record contract with an takes a lot more work. indie.