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How to Have Your Voice Heard During the Oct. 21, 2019 Federal Election

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The federal election on Oct. 21, 2019 provides opportunities to connect with newly elected or re-elected government representatives at the outset. The Canadian Cancer Survivor Network and Ryan Clarke of Advocacy Solutions hosted this webinar, How to Have Your Voice Heard During the Oct. 21, 2019 Federal Election, on Oct. 3, 2019, to help participants:
· Better appreciate the difference between federal and provincial roles in healthcare;
· Use specific advocacy engagement tactics aimed at candidates, including developing your own key messages; and,
· Understand the importance of reaching out to the newly (re)elected MPs after Oct. 21.

Ryan Clarke, LL.B., is the founder of Advocacy Solutions (www.advocacysolutions.ca), which was founded in 2003 to provide a voice to organizations and individuals through the development and implementation of impactful advocacy strategies.

Ryan was educated at McMaster University in Hamilton where he received both an Honours B.A. and a Masters Degree in Political Science. He then went on to study law at the University of Western Ontario, where he graduated in 1993. Ryan began working in Hamilton, practicing exclusively in the area of family law for almost three years. In 1997, he became a Special Assistant to the Ontario Minister of Energy, Science and Technology. He was the Minister’s policy advisor on all issues within the Science and Technology Division. Ryan joined Glaxo Wellcome (now GlaxoSmithKline Inc.) in 1999, where he was a Senior Manager, Public Affairs, specializing in public policy and government relations at the municipal, provincial and federal levels.

Through Advocacy Solutions, Ryan has taught and trained thousands of individuals to be more effective advocates, across Canada and internationally.

Published in: Education
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How to Have Your Voice Heard During the Oct. 21, 2019 Federal Election

  1. 1. How to Have Your Voice Heard During the Oct. 21, 2019 Federal Election October 3, 2019
  2. 2. Overview 1.Election Snapshot 2.Federal/Provincial Roles in Health Care 3.Engaging Local Candidates 4.Reaching Out to the New MPs 5.Questions 2
  3. 3. Election Snapshot (CBC Poll Tracker, Sept. 26th) 3
  4. 4. Overall Structure • In general, health care in Canada is publicly funded, but privately delivered • This means that while the vast majority of health care services are “free” at the point of use, they are delivered by private providers i.e. physicians • The provinces are constitutionally responsible for the administration and delivery of health care services under s. 92.7 of the Constitution Act, 1867: • The Establishment, Maintenance, and Management of Hospitals, Asylums, Charities, and Eleemosynary (charitable) Institutions in and for the Province, other than Marine Hospitals 4
  5. 5. Assist in financing provincial and territorial health care services through fiscal transfers Set standards and principles upon which transfers are contingent Deliver health care services to specific groups Provide and fund other health-related functions Federal Role The role of the federal government is to: House of Commons
  6. 6. Canada Health Act, 1984 The Canada Health Act (1984) is Canada’s federal health insurance legislation It establishes the criteria and conditions related to insured health care services – the national standards – which the provinces and territories must meet in order to receive the full federal cash transfer contribution Historically, insured services are largely restricted to care delivered in hospitals or by physicians
  7. 7. Canada Health Act, 1984 The Act states that "the primary objective of Canadian health care policy is to protect, promote and restore the physical and mental well- being of residents of Canada and to facilitate reasonable access to health services without financial or other barriers” To do so, the Act lists a set of criteria and conditions that the provinces and territories must follow to receive their federal transfer payments: public administration, comprehensive-ness, universality, portability, and accessibility There is also a requirement that the provinces ensure recognition of the federal payments and provide information to the federal government
  8. 8. Provincial/Territorial Role Administration of their health insurance plans Planning and funding of care in hospitals and other health facilities Services provided by physicians and other health professionals Planning and implementation of health promotion and public health initiatives Negotiation of fee schedules with health professionals BC legislature Ontario legislature
  9. 9. Delivery vs. Financing • Health care delivery refers to the manner in which medical services are organized, managed and provided • In large measure, health care is delivered through private providers • The health care industry is the second largest employer in Canada (over two million people) • They can be divided into three types of services: Primary care Secondary care Additional care
  10. 10. Delivery vs. Financing • Health care financing refers to how medical services are paid for • In large measure, health care is financed through public funds, but that is evolving • Total health care spending in Canada was expected to reach $242 billion in 2017, averaging $6,604 per person • Financing comes from three primary sources: Public Private Out-of-pocket
  11. 11. Key Message Development Identification… • Requires that you be able to take an array of information and distill it down to its simplest form • Requires that you separate fact from fiction • When advocating on behalf of a group, consensus on the issues is required
  12. 12. Key Message Development Framing… • Develop 3 key messages that explain the salient points of your issue in simple language • Each one should be 25 words or less • “4 Cs Rule” – they must always be clear, compelling, concise and consistent • Practice presenting your 3 key messages to someone who has no knowledge of your issue
  13. 13. A Model For Developing Key Messages 1. What is the problem? 2. What is the impact of the problem? 3. What would it look like if we solved/didn’t solve the problem (also known as the “Call to Action”)?
  14. 14. Developing Your One ‘Ask’ The whole reason we do advocacy… • ONE – because you are going to ask for what you need, not a list of what you want • Requires one to make choices and potentially reach a consensus (just as it does when developing your 3 key messages) • Build your ‘ask’ into your ‘call to action’ key message to help ensure you deliver it • Sometimes opportunities will present themselves that will make the ‘ask’ very timely
  15. 15. Election Engagement 1. Reviewing the Party Platforms 2. Attending an All Candidates Meeting 3. Talking to Candidates at the Door 4. Asking the Candidates/Parties to Answer Questions 5. Asking the Candidates/Parties to Sign Pledges 15
  16. 16. Reviewing the Party Platforms
  17. 17. Attending an All Candidates Meeting • Forum to hear what local candidates have to say about the issues • Opportunity to introduce yourself and deliver your three key messages • Potential chance for you to educate the candidates by asking a question • May be able to interact with local media in attendance • Opportunity to use social media to highlight your impressions of the candidates
  18. 18. Talking to Candidates at the Door • Print out your key messages on a piece of paper and keep them near the door of your home • Practice delivering them so that if a candidate shows up, you’ll be ready • Write down their response to your issue • Ask to take a photo with the candidate and share it on social media (along with a brief summary of your discussion) • Ask if you could follow-up with further comments/questions 18
  19. 19. Questions to Candidates/Parties Question 2: National Pharmacare Program The Canadian Cancer Survivor Network believes that all people residing in Canada must have timely, consistent, equal and equitable access to safe and effective therapies, including treatments and medications, as well as the information, diagnostics, care and support that they need. The Pharmacare Council’s Final Report called for a universal, public Pharmacare program that is portable, accessible regardless of ability to pay and residency, and the importance of working together with patients and citizens as key stakeholders. 19
  20. 20. Questions to Candidates/Parties Question 2: National Pharmacare Program A. What is your party’s position on the creation of and timeline for a universal public pharmacare program with a national formulary that would be developed by an independent group of experts that would assess the safety and cost-effectiveness of medication? B. Will your party support a new federal equalization payment for national pharmacare so that all provinces are able to cover the same comprehensive range of prescription drugs, with timely new additions on a regular basis? 20
  21. 21. Candidates Signing Pledges
  22. 22. Reaching Out to New MPs • Use pre-drafted social media content to congratulate your local winner on election night • Send a letter of congratulations to your newly (re)elected MP shortly after election day, ideally asking for a meeting • Follow up on questions/pledges/other interactions that you may have had during the election period • Refine your one ‘ask’ to now be tangible i.e. write a letter on my behalf to the Minister of Health • Look for opportunities to bring value to the relationship with your MP i.e. materials, information, community events • Ideally establish a sustained dialogue in which you’re meeting on a regular basis to move your issues along 22
  23. 23. Ryan Clarke, LL.B. ryan@advocacysolutions.ca QUESTIONS.

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