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Jackie Jimenez - Tips for Website Conversion - WCMIA 2014

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In this presentation, Jackie Jimenez shows tips on keeping your customers on your site as well as how to increase website conversion - sales, email signups, or blog content sharing.

Follow at http://theinnovativeconsultant.com
http://twitter.com/jackiej04
http://facebook.com/innovatewp

Published in: Marketing, Business, Technology
  • Hi Thomas! Thanks for the tip, I'm doing a webinar on the slides so I will be recording the audio. Looking forward to more info on WCTAMPA.
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  • Jackie, the slides are good, however they are EVEN BETTER if you add the narrative like you did at #WCMIA. 'Eat Your Own Dog-Food' accompany the slides with an audio track on your site or even the narrative as a follow-on TRANSCRIPT.....Look forward to seeing you at WCTAMPA......yep its' coming in October 2014....stay tuned...
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Jackie Jimenez - Tips for Website Conversion - WCMIA 2014

  1. 1. Tips for Better Website Conversion #WCMIA @jackiej04
  2. 2. Your Hostess Jackie Jimenez
  3. 3. ● WordPress Training Program - LiveNinja Partner ● #WPMIA Co-Organizer ● WordCamp Miami, Orlando & Raleigh Speaker ● Provides Integrated Marketing Services ● Runs on Dunkin’, Music & Dark Chocolate Jackie Jimenez Marketing Strategist About Me… Founder - The Innovative Consultant / Innovate WP
  4. 4. STATISTIC LIFE Let’s Get It Started!
  5. 5. #WCMIA Tips for Better Website Conversion Increase Visits Lower Bounce Rate Click to Call Learn More Buy Now
  6. 6. Content Marketing Strategy Top Plugins to Use Set Up Your Site to Convert 1 2 3 #WCMIA What You Will Learn
  7. 7. START WITH A #WCMIA WIREFRAME
  8. 8. Starting from the Basics Hosting, starting with a wireframe and implementing the right theme correctly.
  9. 9. Have One of These
  10. 10. Should I Use a Carousel?
  11. 11. Should I Use a Carousel?
  12. 12. Should I Use a Slider?
  13. 13. PLAN YOUR THEME #WCMIA SIMPLISTIC
  14. 14. What About Parallax? Tread Carefully and Test Browsers!
  15. 15. What About Parallax? Flat Images Over Sliders, Parallax can be pretty and effective if done well
  16. 16. My name is Kiiid...KID ROCK!
  17. 17. CONVERSION RATE #WCMIA OPTIMIZATION
  18. 18. Conversion Rate Optimization The Good Stuff. Testing with Optimizely
  19. 19. Circle Stats Two Some text of chart A/B Testing Example
  20. 20. Pay Attention to Your Website Statistics Funnels Help You Notice What’s Working and Converting
  21. 21. #WCMIA Pay Attention to Your Website Statistics Helps with advertising. Also CRO. country 235 country 135 country 85 country 65 country 65 country 65 country 135 country 235 country 65 country 65
  22. 22. Hosting: Please do consider quality over quantity. Cheap isn’t always better.
  23. 23. Hold My Hand
  24. 24. #WCMIA What is a Call to Action? Sign Up Form Gravity Forms MailChimp Email Sign Up Follow on Social Media Acurex Social Icons JetPack Learn More Goes to a dedicated “services” or locations page for user to take action: email for consultation, click to call
  25. 25. 25%15% #WCMIA Social Proof The proof will be in the pudding - your site statistics. Also, experimentation. 100% 25% 20% 15%
  26. 26. #WCMIA Start Blogging and Give Opportunities to Share
  27. 27. Ethos, Logos and Pathos - Reactions to Blogs
  28. 28. I Swear By Plugins
  29. 29. Be Choosy and Wise It’s the plugin bloat that can affect speed. Manage WP Social Media Security
  30. 30. DEVELOPING #WCMIA YOUR STRATEGY
  31. 31. Building a Community ● Search Engine Optimization ● Social Media Engagement ● Guest Blog Writing ● Email Marketing
  32. 32. Building a Community through email
  33. 33. INTEGRATING #WCMIA YOUR STRATEGY
  34. 34. Developing an Integrated Marketing Strategy Online 1 2 3
  35. 35. The Perfect Scenario
  36. 36. Resources:
  37. 37. Advanced Resources: Conversion Rate Optimization
  38. 38. I Got Answers!
  39. 39. THANK YOU FOR ATTENDING #WCMIA @Jackiej04 @InnovateWP - Sign Up Webinars JackieOnLinkedIn@Gmail.com TheInnovativeConsultant.com

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