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The Benefits Of Public Relations To Society


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A presentation that highlights the major benefits of public relations to society.

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The Benefits Of Public Relations To Society

  1. 1. Public Relations: Identifying, Solving and Preventing Problems to Benefit Management   By Jackie O'Neal O'Neal Media Group Aug. 4, 2008      
  2. 2. Additional points <ul><li>One other important benefit of PR is the capacity it has to help executives overcome isolaltion whereby the PR practitioner can tune managment in to new trends, statistics and media opportunties they may otherwise miss out on. </li></ul><ul><li>  </li></ul><ul><li>PR can help companies develop alliances and build  collaborative  ventures which often can ensure the success of business launches and new programs. </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  3. 3. &quot;Effective Management and the Human Factor&quot;       <ul><li>Author, Phillip Lesley writing for The Journal of Marketing (April 1965) outlined six major problems that challenged business and this presentation illustrates three of them: </li></ul><ul><ul><li>The main problem of production is how to deal with the attitudes of people whose jobs will be eliminated and changed, rather than how to increase the efficiency of factories or plants. </li></ul></ul><ul><ul><li>The main problem of growth via innovation is how to deal with the reactions of potential customers rather than how to organize and adminster development programs </li></ul></ul><ul><ul><li>The main problem in advertising is how to reach the minds and hearts of the audience rather than how to analyze the details of the media, timing and costs. </li></ul></ul>
  4. 4. The Communication Link and Interpreter <ul><li>David Finn of Radar and Finn writing for a Public Relations Quarterly article (Fall 1972) &quot;Modifying opinions in the new human climate&quot; observed PR's role as a communications link and emphasized four developments: </li></ul><ul><li>  </li></ul><ul><ul><li>Resolving conflicts may require modifying many opinions including those held by the PR firm and the client </li></ul></ul><ul><ul><li>Patterns of communication in the future may revolve around smaller groups </li></ul></ul><ul><ul><li>The random benefits of PR activities  not directly tied to corporate interests will increase </li></ul></ul><ul><ul><li>New methods of research will be especially relevant to situations where opinions change rapidly </li></ul></ul>
  5. 5. PRSA monograph points <ul><li>PR provides an organization with new opportunities because the people involved in PR interact with more internal and external audiences than anyone else in  the organization </li></ul><ul><li>  </li></ul><ul><li>PR practitioners are able to identify new markets, new products, and new methods more readily </li></ul><ul><li>  </li></ul><ul><li>PR helps to protect the present position when an organization is under attack. For example, when P & G did not suffer from declining sales or stock values during the tampon dabacle largely due to their expert PR handling of the problem: communicating the company's position.  </li></ul>