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By Jack 
Brooks 
MUSIC 
VIDEO 
ANALYSIS 
THE WANTED – WALKS LIKE RIHANNA
THE WANTED – WALKS LIKE RIHANNA 
In this video, a boy band called The Wanted recreate famous scenes from 
classic boy band...
THE WANTED – WALKS LIKE RIHANNA 
SHOT-REVERSE-SHOT 
 The opening shots of the video are a shot reverse shot of the woman ...
THE WANTED – WALKS LIKE RIHANNA 
CAMERA ANGLE, SHOT TYPE & POSITION 
This shot is an example of a low angle wide shot, 
wi...
THE WANTED – WALKS LIKE RIHANNA 
INTERTEXTUAL REFERENCES 
 In this video, The Wanted make multiple references to classic ...
THE WANTED – WALKS LIKE RIHANNA 
VOYEURISM AND CLOSE UPS 
 This video has lots of sexual close up shots. This is because ...
THE WANTED – WALKS LIKE RIHANNA 
MULTI -IMAGE & CHROMA KEY 
In this shot near the end of the video, all the scenes are 
ad...
PRODUCT PLACEMENT 
There are lots of shots of bottles of water from the brand ‘WAT-AAH!’. 
This is an example of product p...
EDITING FEATURES 
This shot is black in white. This effect 
is achieved in the post production. 
This is done to create va...
MISE EN SCENE
GENRE CONVENTIONS & DOMINANT IDEOLOGIES 
 In the boy band pop genre the music videos usually have the band singing and 
d...
LAURA MULVEY 
 Laura Mulvey came up with the idea of a gaze. It is a technique in which the camera lingers 
around the fe...
ANDREW GOODWIN 
Genre Characteristics: 
The Wanted have conformed to 
pop boy band videos by dancing 
in a routine and per...
THE STAR THEORY 
Ri c h ard Dye r’ s s t ar t h e or y i s : 
 “A s t a r i s a n image not a real person that is constru...
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Music video analysis of the wanted walks like rihanna

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Music video analysis of the wanted walks like rihanna

  1. 1. By Jack Brooks MUSIC VIDEO ANALYSIS THE WANTED – WALKS LIKE RIHANNA
  2. 2. THE WANTED – WALKS LIKE RIHANNA In this video, a boy band called The Wanted recreate famous scenes from classic boy band music videos, with references to N’Sync, The Backstreet Boys and Take That. They echo music videos ranging from Take That's 'Back For Good' to Backstreet Boys' 'I Want It That Way'. The song is a cheesy pop song, with no deeper meaning than a girl having an appealing walk. It peaked at #4 on the UK Singles Chart, and #3 in Ireland. The music video was first shown on 7th May 2013, at a total length of 3:34.
  3. 3. THE WANTED – WALKS LIKE RIHANNA SHOT-REVERSE-SHOT  The opening shots of the video are a shot reverse shot of the woman walking. This woman is the subject of the song and the woman that has the walk all the boys like.  This shot reverse shot shows shots of the woman walking, then shots of the boys looking as if they are enjoying the walking. They seem shocked as the woman could be stunning. This shot shows voyeurism and also shows how the boys enjoy looking at girls. It shows that the girl is what they are all looking at and they all think she is attractive.  This shot is effective as it portrays the woman is sexually appealing and that it sets the tone of what the video will be about. It also shows all the band members in the first 10 seconds of the video.  The shot of the boys is a continuous pan which cuts to the legs then back to the continuous pan. This gives a smooth effect and looks good on the final video.
  4. 4. THE WANTED – WALKS LIKE RIHANNA CAMERA ANGLE, SHOT TYPE & POSITION This shot is an example of a low angle wide shot, with a foreground out of focus and the background in focus. By using this shot it shows that the man is looking at the woman's legs in an interesting way. The shot is executed well. The angle is low down which could suggest voyeurism as he could be creeping around the girls legs. The shot is at a low angle to perhaps show power of the band member or to get the girls legs in shot. This shot is of the crew members not enjoying the woman's singing and dancing. It is a medium wide shot of them all holding their ears or cringing. This shot is effective for the narrative as it shows how they are not happy with her singing. It adds comedy to the video. The shot includes the light which adds a bad lighting flair across the screen. Also the crew equipment is in shot showing where the video is being shot and establishes the scene. The shot shows four crew members.
  5. 5. THE WANTED – WALKS LIKE RIHANNA INTERTEXTUAL REFERENCES  In this video, The Wanted make multiple references to classic music videos of past boy bands. This is a homage, as they are respecting their superior boy bands. It is not a parody as it is not making fun of bands like N’Sync and the Backstreet Boys, they are just having fun and respecting them.  In the comparisons below, the bands are wearing the same clothing, and the set is extremely similar. The dancing is also the same in the videos, which shows how The Wanted are referencing other artists in this video.  The Wanted use these intertextual references for comedic purposes and to try and make the video funny. As the song has little meaning, this reference can be used to fill the time as it doesn’t mean anything. It makes the video funny and interesting, and also will make people want to know more about the original sources.  The Wanted are a fairly new boy band and this video shows how they are respecting the classic boy bands. A lot of detail has been put into the recreations of the scenes which reflects well on The Wanted, as it shows they put effort into their work. The Wanted – Walks Like Rihanna N’Sync – Bye Bye Bye The Backstreet Boys - I Want It That Way The Wanted - Walks Like Rihanna
  6. 6. THE WANTED – WALKS LIKE RIHANNA VOYEURISM AND CLOSE UPS  This video has lots of sexual close up shots. This is because the video is about looking at women and the message is if a girl looks good then she is fine, no matter of their talent or personality. The song is very shallow and one dimensional. The chorus is “She can't sing, she can't dance but who cares, she walks like Rihanna.”  The point of voyeurism is to increase popularity of the music video with men. However the demographic for the Wanted is teenage girls. By deploying voyeuristic shots it shows that the Wanted might be trying to expand their normal fan base or just increase viewership of this video.  The voyeurism also reinforces the message of the song, which shows how the lyrics and video link together. The idea of voyeurism is watching without being watched, and a lot of people enjoy it. The point of voyeurism in music videos is to stimulate the audience and promote a sexual image.  The sexual close ups are also used to promote the idea that she Walks Like Rihanna. These shots are promiscuous and sexual, and will be shown in the public, which could promote the music video.
  7. 7. THE WANTED – WALKS LIKE RIHANNA MULTI -IMAGE & CHROMA KEY In this shot near the end of the video, all the scenes are added to one shot in a four way multi-image shot. This is done in the post-production by making all the clips smaller and putting them next together on the screen. It is a good way of summarising the video and is used before the final chorus. This puts the whole video into context. All the shots are from the video but they have repeated in this multi-image. However this doesn’t look bad because you cant focus on just the one image. It is used to add more depth to the video because lots of things are going on. This shot and the majority of the video is done on a green screen using Chroma key. They will perform in front of a green background and that will be replaced with the correct image or video as the background in the post production. This is a good way of saving money on building sets. It also looks good and can be cheap. Also, if you change your mind on the background it is easily changed. This is a short shot of one of the boys in front of a green screen giggling. This shot has no background and is used at the end of the video. It shows that green screen was used in the video.
  8. 8. PRODUCT PLACEMENT There are lots of shots of bottles of water from the brand ‘WAT-AAH!’. This is an example of product placement, as the company probably paid The Wanted to be featured in the music video. ‘WAT-AAH!’ is a brand aimed for children and teens. They sell spring water, in order to make kids healthy. By advertising the water it makes it ‘cooler’ which will make kids want to drink it. For The Wanted to advertise the product it shows they care about the health of their audience. This product placement increases the income for The Wanted and increases their image.
  9. 9. EDITING FEATURES This shot is black in white. This effect is achieved in the post production. This is done to create variety in the video and create interesting shots. By putting this scene in black and white it creates a sombre mood. The first shot of the video is a black screen with a title saying “The Video Meeting”. This is a still title, added in post production. It adds context to the video and instantly shows where the video is set as soon as it starts. This is the only title of the video.
  10. 10. MISE EN SCENE
  11. 11. GENRE CONVENTIONS & DOMINANT IDEOLOGIES  In the boy band pop genre the music videos usually have the band singing and dancing in synchronisation or doing dance routines. Also the boy bands will have ‘normal/homemade’ footage in the videos of them being ‘themselves’. This gives the audience something to connect with and will make them feel like they now the band. This video conforms with these conventions as there are multiple shots of the band performing and dancing. Also there are shots at the end of the boys messing around on set and it has been added in to show a personality of the characters. This is an aspect of the Star Theory as it is trying to give created pop star characters individual traits and quirks, in order to create an interesting group of musicians. Also a lot of videos in the pop boy band genre include shots of attractive women, as the song is usually about love. This video conforms with this convention as at the end the woman that the song is about and the centre of the boys affection is wearing extremely revealing clothing and the camera shots display that.  Dominant ideologies of pop music include themes of love and happiness. Pop music usually doesn't meaning and the videos can therefore not have much meaning, leading to cheesy and generic videos.
  12. 12. LAURA MULVEY  Laura Mulvey came up with the idea of a gaze. It is a technique in which the camera lingers around the features of a women, usually the curves. It is a way of displaying video through a heterosexual males eyes. It can also be done to see how women look at other women, or how women look at themselves. It is a type of voyeurism but happens often, especially in music videos. Some argue that it is good because some women enjoy being looked at, and other believe it is used to analyse clothing, but it is mainly used for sexual purposes. It relegates women to the standard of objects for men. Some also believe that a gaze is a psychological thing, as the gazer has more power than the object of the gaze.  It is used in this video many times in the last scene, because the whole song is about looking at women's sexual features, no matter of their talent or personality. However it is odd because the target audience of The Wanted are teenage girls, who won’t want to see these shots. Maybe The Wanted are trying to expand their fan base to males in order to extend their income.
  13. 13. ANDREW GOODWIN Genre Characteristics: The Wanted have conformed to pop boy band videos by dancing in a routine and performing in their music video. Even though the majority of the time they do this is in homage to previous boy bands, it still occurs and has the same effect on the audience. Voyeurism: In this video, the object of the boys affection is the director character, and in the end scene she is wearing very little clothing and is dancing seductively with the boys. This increases the boys sex appeal. Relationship between music and visuals: The lyrics are “She can’t sing, she can’t dance.” and in this part of the song the character is dancing badly and singing badly, which is backed up even more by shots of the other crew characters holding their ears or cringing. Star Characteristics: Andrew Goodwin believes that the artists will have a visual style that recurs across multiple types of work. For example, this boy is supposed to be cheeky and funny, which is shown in this screenshot. Intertextual References: This is used heavily in this video, as that is the concept of the video. The Wanted want to recreate famous boy bands for humour and respect purposes.
  14. 14. THE STAR THEORY Ri c h ard Dye r’ s s t ar t h e or y i s :  “A s t a r i s a n image not a real person that is constructed (as any other aspect of fiction is) out of a range of materials (eg adver tising, magazines etc as wel l as fi lms [music] ). ” - mediaknowall.com 2014.  In the Wanted, the boys have their own personality. For example, Siva is the dark and mysterious one. This personality wi l l continue through al l of his work, and fans wi l l relate to that. By each star having a personality it makes the fans feel connected to the ar tists and it feels as if they know them. Also, with the integration of social networking site such as Twitter and Instagram, the personality of the boys can be out into the public more of ten, and on a more personal level .

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