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Social Media In A Down Economy


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Presentation given by myself and Nick Huhn and the Social Media Club Louisville gathering on 3/24/2009

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Social Media In A Down Economy

  1. 1. 03/22/09   Smart Marketing in a Down Economy with Social Media Brendan Jackson | Nick Huhn Social Media Club Louisville, KY March 24, 2009
  2. 2. Why Social Media? Why now? "Brands that increase (marketing) during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times."     - Marketing Your Way through a Recession (March 3, 2008)
  3. 3. 03/22/09 <ul><ul><li>Quick Recap: What is Social Media? </li></ul></ul><ul><ul><li>Why content is critical </li></ul></ul><ul><ul><li>How to utilize &quot;Free Tools&quot; to help increase your digital footprint </li></ul></ul><ul><ul><li>  Why this is a long term strategy, not a stop-gap solution </li></ul></ul>Objectives
  4. 4. 03/22/09 <ul><ul><li>People to People </li></ul></ul><ul><ul><li>Federated communications </li></ul></ul><ul><ul><li>Technology is a catalyst </li></ul></ul><ul><ul><li>Investment of time </li></ul></ul>What is Social Media?
  5. 5. 03/22/09 &quot;Content is king&quot; <ul><ul><li>Blogs: articles, research, thought leadership </li></ul></ul><ul><ul><li>Instant Messaging/Chat/Microblogging </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>News Aggregators </li></ul></ul><ul><ul><li>Bookmarking Sites </li></ul></ul><ul><ul><li>User-Generated Video, Photos, Audio </li></ul></ul><ul><ul><li>Collaborative Creation & Feedback </li></ul></ul>
  6. 6. 03/22/09 Expand your digital footprint <ul><ul><li>Google Loves Social Media! </li></ul></ul><ul><ul><li>Creating content helps Search </li></ul></ul><ul><ul><li>Helps serve up the most relevant, timely results </li></ul></ul><ul><ul><li>Gives you an active hand </li></ul></ul>
  7. 7. Tactical examples <ul><ul><li>Share photos with Flickr </li></ul></ul><ul><ul><li>Introduce dialog, sharing to your news releases </li></ul></ul><ul><ul><li>Find and nurture fans on social networks(ex: Facebook Fan Page) </li></ul></ul><ul><ul><li>Seek real-time opinions, feedback : Twitter </li></ul></ul>
  8. 8. 03/22/09 What’s My ROI? <ul><ul><li>Remember What Social Media Does </li></ul></ul><ul><ul><ul><li>Expand Reach Of Messaging </li></ul></ul></ul><ul><ul><ul><li>Excite Your Fans, Customers </li></ul></ul></ul><ul><ul><ul><li>Connect With New Audiences </li></ul></ul></ul><ul><ul><ul><li>Research Or Harvest Insights, Needs, Opinions </li></ul></ul></ul><ul><ul><ul><li>Listen And Facilitate Dialog </li></ul></ul></ul><ul><ul><li>Ask The Right Questions </li></ul></ul><ul><ul><ul><li>Do you hold your architect accountable for your stock price? </li></ul></ul></ul>
  9. 9. 03/22/09 Tying It All Together <ul><li>Think Of Social Media As: </li></ul><ul><ul><li>Reputation Management </li></ul></ul><ul><ul><li>Brand Building </li></ul></ul><ul><ul><li>Public & Customer Relations </li></ul></ul><ul><ul><li>Long Term Strategy </li></ul></ul>
  10. 10. 03/22/09 Where Do I Start? <ul><ul><li>Listen </li></ul></ul><ul><ul><ul><li>Google Alerts </li></ul></ul></ul><ul><ul><li>Start Adding Fresh Content </li></ul></ul><ul><ul><ul><li>Open a Flickr account </li></ul></ul></ul><ul><ul><ul><li>Get started with YouTube </li></ul></ul></ul><ul><ul><li>Start Talking </li></ul></ul><ul><ul><ul><li>Set up a Twitter account and search for others talking about you, your brand, a competitor, or general service </li></ul></ul></ul><ul><ul><li>Get Fans </li></ul></ul><ul><ul><ul><li>Set-up a Facebook Fanpage </li></ul></ul></ul>
  11. 11. Contact <ul><ul><li>Brendan Jackson </li></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><li>@jackbr4 </li></ul></ul></ul><ul><ul><li>Nick Huhn </li></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><li>@nickhuhn </li></ul></ul></ul>