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Putting Growth Oriented Design at the Heart of Your Product

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Putting Growth Oriented Design at the Heart of Your Product

  1. 1. Putting growth oriented design at the ♡ of your product.
  2. 2. Jacek Michael Gre @jgrebski
  3. 3. what is growth oriented design?
  4. 4. it’s the crossroads of
  5. 5. goal
  6. 6. brand
  7. 7. name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers.
  8. 8. vocal without being loud; sophisticated and stylized; clean, stylish, & modern with a dash of vintage.
  9. 9. young, playful and whimsical; sophisticated and stylized; connected & reinforcing of brand + product.
  10. 10. young playful connecting
  11. 11. brand is foundation
  12. 12. goals
  13. 13. we want to get our users
  14. 14. we want 20,000,000 users
  15. 15. we want 8% inc. in sales
  16. 16. we want intl. expansion
  17. 17. we want to flip this bitch
  18. 18. 1thing
  19. 19. experience
  20. 20. omg that was amazing
  21. 21. omg that was horrible
  22. 22. did you hear about product?
  23. 23. 95% shared the :( source: marketingcharts
  24. 24. 87% shared the :) source: marketingcharts
  25. 25. but : bad respondents were 50% more likely to share experiences on social media than those who had good ones, and 54% who had a poor experience said they shared it more than 5 times. source: marketingcharts
  26. 26. DONT FUDGE IT UP! experience
  27. 27. define marketing
  28. 28. marketing + design?
  29. 29. shorten scale times
  30. 30. reinforce
  31. 31. don’t
  32. 32. collect data
  33. 33. apply it to product IA
  34. 34. apply it to marketing IA
  35. 35. design is constant
  36. 36. design is in content
  37. 37. design is on social
  38. 38. design is in your email
  39. 39. design is in the product
  40. 40. design automation
  41. 41. be creative
  42. 42. always reinforce
  43. 43. growth oriented design is
  44. 44. goal
  45. 45. goal
  46. 46. goal
  47. 47. goal
  48. 48. goal UP
  49. 49. thank you! http://swarmnyc.com @jgrebski || @swarmnyc

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