This should embody your brand, what you do, what is unique
about you and should engage the audience.
This is all about what you’re building, what your
product is and a one line pitch.
hat problem are you trying to solve? Why does it
matter? How big is it? Who cares?
How your product solves the problem. This is the
perceived customer value of your product.
How big is the market opportunity, is it attractive,
growing, what makes the segment you’re
If any, and or list your target customers.
Are you making revenue, if so what’s your run
rate? If not what’s your burn rate.
Who is your competition, how are they
positioned, and how are you different from
HOW YOU WIN
This is meant to communicate why you will win,
and while some sectors have space for multiple
players, there will usually be a market leader.
How will you become that leader, or outright kill
What market indicators point to this being the
right time to invest in and see your product
How are you going to drive revenue and make
money? In general, don’t say online advertising.
Take this to heart, people invest in people not
ideas or products, which is why it’s imperative to
communicate why your team is complimentary
How much money are you looking for? And what
are you going to use it for. You can typically split
this out into two different slides if need be, but
try to keep it concise.
*this slide is optional
Sum up and add contact info.
SWARM equips your company with goal
oriented design and growth marketing support.
WE HELP YOU GROW
ﬁnd out more at