Growth hacking for startups:building an effective engine for triple digit growth                                          ...
hack·er          /ˈhakərthe process sucks, objective is what matters                                               Jacek G...
growth hack·ing                       / grōTH ˈhakiNGinnovative, creative, and intuitive marketingtechniques to drive prod...
Jacek Grebski
the status quo doesn’t cut it.                                 Jacek Grebski
cost       / ˈkɔstday one is the start of your burn, and youneed to minimize this asap.                                   ...
time       / tīmis the most valuable resource we have. rapidproduct development + iteration. t = 0                        ...
what constitutes growth hacking?                                   Jacek Grebski
USER EXPERIENCE                  Jacek Grebski
communicate value!                     Jacek Grebski
+ALUE       NTENT                   Jacek Grebski
Jacek Grebski
Jacek Grebski
Jacek Grebski
most importantly, KEEP IT SIMPLE, STUPID.                                            Jacek Grebski
DATA ANALYSIS                Jacek Grebski
don’t shoot from the hip                           Jacek Grebski
collect data on everything                       Jacek Grebski
Jacek Grebski
CONVERSION   OPTIMIZATION             Jacek Grebski
unique visitors              %           users             %              customers      %                          advoca...
and identify what, works and what doesn’t.                                             Jacek Grebski
USER ENGAGEMENT                  Jacek Grebski
Behavioral Analysis                      Jacek Grebski
engage your base by, talking to them.                                        Jacek Grebski
engage your base by, involving them.                                       Jacek Grebski
engage your base by, being interesting.                                          Jacek Grebski
and then conduct deep, behavioral analysis.                                              Jacek Grebski
Jacek Grebski
VIRAL STRATEGY                 Jacek Grebski
motivation - trigger - reward - actionover and over and over and over and over                                           J...
what gets you off, ______?                            Jacek Grebski
what gets you off, money?                           Jacek Grebski
what gets you off, power?                           Jacek Grebski
what gets you off, sex?                         Jacek Grebski
what gets you off, recognition?                                 Jacek Grebski
what gets you off, wow factor?                                Jacek Grebski
Jacek Grebski
PUBLIC RELATIONS                   Jacek Grebski
is bullshit!               Jacek Grebski
does not convert to customers.                                 Jacek Grebski
Jacek Grebski
why would anyone give a shit?                                Jacek Grebski
SEO      Jacek Grebski
hack SEO?            Jacek Grebski
hack SEO? ask your base.                           Jacek Grebski
BENCHMARK        Jacek Grebski
CREATIVITY             Jacek Grebski
a lot to take in? no worries                               Jacek Grebski
because if you build it, they won’t come.                                            Jacek Grebski
PRODUCTminimum viable                           Jacek Grebski
you need to define a strategy for growth from day one                                                       Jacek Grebski
PRODUCTminimum viable   mature                                    Jacek Grebski
TESTEVERYTHING.              Jacek Grebski
shorten time to scale asap.                              Jacek Grebski
time     / tīmis the mostvaluableresourcewe have.              Jacek Grebski
6 months in. daily users +1600%. conversion 2% - 13%. revenue +576%.                        Jacek Grebski
Jacek Grebski
jacek grebski     @jgrebski     http://jacekgrebski.com     jgrebski@gmail.com                               Jacek Grebski
Upcoming SlideShare
Loading in …5
×

Introduction to Growth Hacking - Building an Engine for triple digit growth

779 views

Published on

In today’s super saturated landscape, startups need not only to differentiate themselves but employ creative and data driven techniques to both acquire customers and retain them. In this session, we’ll explore the fundamentals of growth hacking and how to deploy them for technology startups.

Published in: Business
  • Be the first to comment

Introduction to Growth Hacking - Building an Engine for triple digit growth

  1. 1. Growth hacking for startups:building an effective engine for triple digit growth Jacek Grebski
  2. 2. hack·er   /ˈhakərthe process sucks, objective is what matters Jacek Grebski
  3. 3. growth hack·ing   / grōTH ˈhakiNGinnovative, creative, and intuitive marketingtechniques to drive product growth Jacek Grebski
  4. 4. Jacek Grebski
  5. 5. the status quo doesn’t cut it. Jacek Grebski
  6. 6. cost   / ˈkɔstday one is the start of your burn, and youneed to minimize this asap. Jacek Grebski
  7. 7. time   / tīmis the most valuable resource we have. rapidproduct development + iteration. t = 0 Jacek Grebski
  8. 8. what constitutes growth hacking? Jacek Grebski
  9. 9. USER EXPERIENCE Jacek Grebski
  10. 10. communicate value! Jacek Grebski
  11. 11. +ALUE NTENT Jacek Grebski
  12. 12. Jacek Grebski
  13. 13. Jacek Grebski
  14. 14. Jacek Grebski
  15. 15. most importantly, KEEP IT SIMPLE, STUPID. Jacek Grebski
  16. 16. DATA ANALYSIS Jacek Grebski
  17. 17. don’t shoot from the hip Jacek Grebski
  18. 18. collect data on everything Jacek Grebski
  19. 19. Jacek Grebski
  20. 20. CONVERSION OPTIMIZATION Jacek Grebski
  21. 21. unique visitors % users % customers % advocates Jacek Grebski
  22. 22. and identify what, works and what doesn’t. Jacek Grebski
  23. 23. USER ENGAGEMENT Jacek Grebski
  24. 24. Behavioral Analysis Jacek Grebski
  25. 25. engage your base by, talking to them. Jacek Grebski
  26. 26. engage your base by, involving them. Jacek Grebski
  27. 27. engage your base by, being interesting. Jacek Grebski
  28. 28. and then conduct deep, behavioral analysis. Jacek Grebski
  29. 29. Jacek Grebski
  30. 30. VIRAL STRATEGY Jacek Grebski
  31. 31. motivation - trigger - reward - actionover and over and over and over and over Jacek Grebski
  32. 32. what gets you off, ______? Jacek Grebski
  33. 33. what gets you off, money? Jacek Grebski
  34. 34. what gets you off, power? Jacek Grebski
  35. 35. what gets you off, sex? Jacek Grebski
  36. 36. what gets you off, recognition? Jacek Grebski
  37. 37. what gets you off, wow factor? Jacek Grebski
  38. 38. Jacek Grebski
  39. 39. PUBLIC RELATIONS Jacek Grebski
  40. 40. is bullshit! Jacek Grebski
  41. 41. does not convert to customers. Jacek Grebski
  42. 42. Jacek Grebski
  43. 43. why would anyone give a shit? Jacek Grebski
  44. 44. SEO Jacek Grebski
  45. 45. hack SEO? Jacek Grebski
  46. 46. hack SEO? ask your base. Jacek Grebski
  47. 47. BENCHMARK Jacek Grebski
  48. 48. CREATIVITY Jacek Grebski
  49. 49. a lot to take in? no worries Jacek Grebski
  50. 50. because if you build it, they won’t come. Jacek Grebski
  51. 51. PRODUCTminimum viable Jacek Grebski
  52. 52. you need to define a strategy for growth from day one Jacek Grebski
  53. 53. PRODUCTminimum viable mature Jacek Grebski
  54. 54. TESTEVERYTHING. Jacek Grebski
  55. 55. shorten time to scale asap. Jacek Grebski
  56. 56. time   / tīmis the mostvaluableresourcewe have. Jacek Grebski
  57. 57. 6 months in. daily users +1600%. conversion 2% - 13%. revenue +576%. Jacek Grebski
  58. 58. Jacek Grebski
  59. 59. jacek grebski @jgrebski http://jacekgrebski.com jgrebski@gmail.com Jacek Grebski

×