The medium without the message (April 2008)

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Slides from a talk on understanding online media, presented to journalism students of Manipal University, April 2008. These slides will likely make no sense without the accompanying talk, of which I have no record.

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The medium without the message (April 2008)

  1. 1. THE MEDIUM WITHOUT THE MESSAGE UNDERSTANDING BLOGGING: TOOLS FOR THOUGHT Kiran Jonnalagadda, April 19, 2008, Manipal
  2. 2. Consider Instant Messaging
  3. 3. Consider Instant Messaging One-on-One
  4. 4. Consider Instant Messaging One-on-One Invite third person
  5. 5. Consider Instant Messaging One-on-One Invite third person Group chat
  6. 6. Consider Instant Messaging One-on-One Invite third person Group chat Hundreds of talkers (Internet Relay Chat)
  7. 7. Consider Instant Messaging One-on-One Invite third person Group chat Hundreds of talkers (Internet Relay Chat) Close window: gone; ephemeral
  8. 8. VOICE / TEXT
  9. 9. Linear Access VOICE / TEXT
  10. 10. Linear Access VOICE / TEXT
  11. 11. Linear Access VOICE / TEXT Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random
  12. 12. EPHEMERAL
  13. 13. ephemeral adjective last year’s ephemeral fashions TRANSITORY, transient, fleeting, passing, short-lived, momentary, brief, short; temporary, impermanent, short-term. ANTONYM permanent. EPHEMERAL
  14. 14. ephemeral adjective last year’s ephemeral fashions TRANSITORY, transient, fleeting, passing, short-lived, momentary, brief, short; temporary, impermanent, short-term. ANTONYM permanent. EPHEMERAL / PERMANENT
  15. 15. ephemeral adjective last year’s ephemeral fashions TRANSITORY, transient, fleeting, passing, short-lived, momentary, brief, short; temporary, impermanent, short-term. ANTONYM permanent. EPHEMERAL / PERMANENT Voice
  16. 16. ephemeral adjective last year’s ephemeral fashions TRANSITORY, transient, fleeting, passing, short-lived, momentary, brief, short; temporary, impermanent, short-term. ANTONYM permanent. EPHEMERAL / PERMANENT Voice
  17. 17. ephemeral adjective last year’s ephemeral fashions TRANSITORY, transient, fleeting, passing, short-lived, momentary, brief, short; temporary, impermanent, short-term. ANTONYM permanent. EPHEMERAL / PERMANENT Voice Mailing List
  18. 18. ephemeral adjective last year’s ephemeral fashions TRANSITORY, transient, fleeting, passing, short-lived, momentary, brief, short; temporary, impermanent, short-term. ANTONYM permanent. EPHEMERAL / PERMANENT Voice Mailing List web
  19. 19. URL = ACCESS
  20. 20. Huge URL = ACCESS
  21. 21. Huge URL = ACCESS PROCESS OF DISCOVERY
  22. 22. What is a Blog? Technically: Page of posts Reverse chronology Archives: By Date and by Categorisation Permalinks Comments — Feedback loop
  23. 23. FEEDBACK LOOP
  24. 24. CONVENIENCE FEEDBACK LOOP
  25. 25. CONVENIENCE FEEDBACK LOOP CALIBRATION
  26. 26. MASS CULTURE
  27. 27. MASS PRODUCTION And Mass Consumption
  28. 28. CALIBRATION & VALIDATION
  29. 29. SPEECH: PRIVATE, PUBLIC, SECRET
  30. 30. SPEECH: PRIVATE, PUBLIC, SECRET
  31. 31. DISTRIBUTION
  32. 32. DISTRIBUTION: TECH, CULTURE, BUSINESS

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