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Beyond cut & paste communications: the web as a strategic lever for corporate responsibility

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A few slides I used to introduce the concluding session of the CSR Online Awards Seminar in Turin in November 2012. The topic was how innovation in digital channels is shaping (and broadening) the sustainability agenda.

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Beyond cut & paste communications: the web as a strategic lever for corporate responsibility

  1. 1. Beyond “cut & paste” communications:how innovation in digital channels isshaping the sustainability agendaJames Osborne, Lundquist Torino, Fiat Industrial Village, 9 November 2012
  2. 2. Agenda  Alessandro Bastoni, Head of Digital Identity and Web Activities, Telecom Italia  Martin Smith, Chairman, 3BL // Founder, JustMeans  Charlotte Rademaekers, Founder & CEO, Call2Action  Moritz Neutard, Business Development Manager, Innocentive2007-11-05 | 2
  3. 3. Are you?2007-11-05 | 3
  4. 4. The most important Facebook number “What does that mean? That Facebook is for real. That “active users” are active when it comes to bringing friends online. The network has matured into a thriving marketplace of friends, one where we self-organize into the same kind of tribal groups etched into our evolutionary history” Chris Taylor, Mashable (Oct 5 2012)2007-11-05 | 4
  5. 5. Who’s using social media for CSR?2007-11-05 | 5
  6. 6. What’s expected of corporate social media use?2007-11-05 | 6
  7. 7. The situation in Europe today2007-11-05 | 7
  8. 8. The CSR community on Twitter2007-11-05 | 8
  9. 9. The CSR community on Twitter2007-11-05 | 9
  10. 10. Social media & partnership2007-11-05 | 10
  11. 11. Social media & partnership2007-11-05 | 11
  12. 12. CSR & visual communications2007-11-05 | 12
  13. 13. http://pinterest.com/lundquistsrl/visualising-csr-common-practice/2007-11-05 | 13
  14. 14. Data visualisation2007-11-05 | 14
  15. 15. Thank you James Osborne james.osborne@lundquist.it Twitter: @jabosborne Lundquist Via S. Maurilio 23 20123 Milan, Italy Tel. + 39 02 36754123 Web: www.lundquist.it Blog: www.lundquist.it/blog Social media: Facebook, Twitter, LinkedIn, YouTube, Slideshare, Flickr2007-11-05 | 15

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