A whole new_min_dpp_org-1[1]


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A whole new_min_dpp_org-1[1]

  1. 1. A WHOLE NEW MIND Why Right Brainers will rule the future Daniel H. Pink Chapter 5: STORY
  2. 2. Time for a pop quiz <ul><li>Question 1. According to the research cited on Asia, how many dollars in American wages are expected to shift to these low- cost locales over the next ten years? </li></ul><ul><li>Question 2. In relation to the section on Automation, who is the John Henry of the Conceptual age? </li></ul>
  3. 3. <ul><li>Question 1. Needs photographic memory to answer .That is recalling facts. Answer is $136 billion. </li></ul><ul><li>Question 2. To remember a story. Answer is the chess grand master Garry Kasparov </li></ul>
  4. 4. <ul><li>“ Narrative imaging- story- is fundamental instrument of thought&quot; and how we remember </li></ul><ul><li>Story is just as integral to human experience as design </li></ul><ul><li>Stories amuse; Facts illuminates </li></ul><ul><li>Stories divert; Facts reveal </li></ul><ul><li>Stories are for cover; Facts are real </li></ul>
  5. 5. <ul><li>“ Humans are not ideally set up to understand logic, they are ideally set up to understand stories” – ROGER C. SCHANK cognitive scientist </li></ul><ul><li>Finding facts wasn’t always so easy, until recently- Today Facts are ubiquitous, nearly free and available at the speed of lights--- Internet </li></ul><ul><li>The more facts become so widely available and instantly accessible, the less valuable it becomes </li></ul><ul><li>What matter more is the ability to place facts in CONTEXT and to deliver them with emotional impact </li></ul><ul><li>Story is high concept because it sharpens our understanding of one thing by showing it in the context of something else (parables) </li></ul><ul><li>Story is to convey a complex idea in a more memorable and meaningful way—River Pruitt </li></ul><ul><li>E. M. Foster famous observation: </li></ul><ul><li>A fact is “The queen died and the king died” </li></ul><ul><li>story is “The queen died and the king died of a broken heart” </li></ul>
  6. 6. <ul><li>THINGS THAT MAKES US SMART, DON NORMAN </li></ul><ul><li>Logic tries to generalize </li></ul><ul><li>Strip decision making from the specific context </li></ul><ul><li>Remove it from subjective emotions </li></ul><ul><li>Stories have the felicitous capacity of capturing exactly those elements that formal decision methods leave out </li></ul><ul><li>Stories encapsulate, into one compact package, information, knowledge, context and emotion </li></ul><ul><li>Stories are important cognitive events </li></ul>
  7. 7. <ul><li>High-concept and high- touch capacity to weave events into an emotional compelling narrative has become an essential aptitude in business, medicine and personal life </li></ul><ul><li>  </li></ul><ul><li>The hero’s journey has three main parts: Departure, Initiation and Return </li></ul><ul><li>Samples are Homer’s Odyssey, King Arthur, Star Wars, Matrix etc </li></ul><ul><li>The hero’s journey is the underlying story of this book.” A Whole New Mind” </li></ul><ul><li>It begin with the knowledged worker , the master of L-Directed aptitudes </li></ul><ul><li>She faces a transformative crisis (wrought by abundance, Asia, and Automation) and must answer the call (of a new way to work and live) she resisted the call at first ( protesting outsourcing, denying that things need to change) </li></ul><ul><li>Eventually she crosses the threshold ( into the Conceptual age) she faces challenges and difficulties ( mastering R-Directed aptitudes) </li></ul><ul><li>She perseveres, acquires these capabilities, and returns as someone who can inhabit both worlds (she has a whole new mind) </li></ul>
  8. 8. <ul><li>THE STORY BUSINESS </li></ul><ul><li>Persuasion advertising, counseling, consulting and so on- accounts for 25 percent of US gross domestic product ( Economist Deidre McCloskey and Arjo Klamer </li></ul><ul><li>If story is a component of half these persuasive effort , then story is worth about $1 trillion a year to the US economy </li></ul><ul><li>“ Organizational Storytelling” used in pursuit of organizational goal (Steve Denning founder) </li></ul><ul><li>“ Storytelling doesn’t replace analytical thinking” “It supplements it by enabling us to imagine new perspectives and new worlds….Abstract analysis is easier to understand when seen through the lens of a well-chosen story” Denning </li></ul><ul><li>3M gives it top executives storytelling lessons </li></ul><ul><li>NASA has begun using story telling in its knowledge management initiatives </li></ul><ul><li>Xerox -recognized that its repair personnel learned to fix machines by trading stories rather than by reading manuals- (Eureka $100million) </li></ul><ul><li>Story Quest based in suburban Chicago assist companies in this regard </li></ul><ul><li>Richard Oliver of UK created the “mytho drama” theory </li></ul><ul><li>Richard says Successful business people must be able to combine the science of accounting with the art of story </li></ul>
  9. 9. Another important impact of story on business <ul><li>Like design it is becoming a key way for individuals and entrepreneurs to distinguish their goods and services in a crowded market place- </li></ul><ul><li>Personal story: Realtor and Wine </li></ul>
  10. 10. The Story of Healing <ul><li>“ Stories-that’s how people make sense of what’s happening to them when </li></ul><ul><li>they get sick. They tell stories about themselves. Our ability as doctors to treat and heal is bound up in our ability to accurately perceive a patient’s story. If you can’t do that, you’re working with one hand tied behind your back” </li></ul><ul><li>-DR. HOWARD BRODY-Family practice physician </li></ul><ul><li>20 years research show that doctors interrupted their patience in </li></ul><ul><li>consulting room after 21 seconds of talking. </li></ul><ul><li>Recent research show that doctors interrupts their patient after 23 seconds an improvement of 3 seconds . </li></ul><ul><li>Today, at Columbia, all second-year medical students take a seminar in narrative medicine….They learn to listen more empathically </li></ul><ul><li>These young doctors will broaden their inquiry </li></ul><ul><li>“ Tell me where it hurt” becomes “tell me about your life” </li></ul>
  11. 11. <ul><li>Charon says, &quot;being a good doctor requires narrative competence- “ competence that human beings use to absorb, interpret, and respond to stories” </li></ul><ul><li>Narrative medicine is part of a wider trend to incorporate an R-Directed approach into what has long been a bastion of L-Directed muscle-flexing </li></ul><ul><li>Fifteen years ago, about one out of three American medical schools offered humanities courses </li></ul><ul><li>Today, three out of four schools offered humanities courses </li></ul><ul><li>The future of medicine requires physicians who can both think rigorously and feel empathically , physicians who can both analyze a test ,appreciate a story , physicians with a whole new mind </li></ul><ul><li>The Conceptual Age can remind us what has always been true but rarely been acted upon-that we must listen to each other’s stories and that we are each the authors of our own lives </li></ul>
  12. 12. <ul><li>Extremely short stories- just fifty words long…no more ….no less. It should have beginning, a middle, and an end </li></ul><ul><li>Sample of Mini Saga: </li></ul><ul><li>A life </li></ul><ul><li>BY JANE ROSENBERG, BRIGHTON, UNITED KINGDOM </li></ul><ul><li>Joey, third of five, left home at sixteen, traveled the country and wound up in Nottingham with a wife and kids, they do shifts the, the kids play out and ends never meet. Sometimes he’d give anything to walk away but be knows she’s only got a year and she doesn’t. </li></ul>PORTFOLIO Writing a Mini-Saga
  13. 13. <ul><li>Enlisting in Story Corps </li></ul><ul><li>More info: www.storycorps.net </li></ul><ul><li>Whip Out the Tape Recorder </li></ul><ul><li>Interview some one and record it </li></ul>
  14. 14. Visit a Storytelling Festival <ul><li>National storytelling Festival : www.storytellingcenter.com </li></ul><ul><li>Yukon International Storytelling Festival: www.storytelling.yk.net </li></ul><ul><li>Bay Area Storytelling Festival: www.bayareastorytelling.org </li></ul><ul><li>Digital Storytelling Festival: www.dstory.com </li></ul><ul><li>Cape Clear Island International Storytelling Festival: www.indigo.iel~stories </li></ul><ul><li>Sharing the Fire New England Storytelling Conference: www.lanes.org/stf/sharing_the_fire.html </li></ul><ul><li>Get One Story: www.one-story.com </li></ul>
  15. 15. Riff on Opening Lines <ul><li>Underline a sentence in a book or magazine and craft a story that evolves from this “opening line” </li></ul><ul><li>Group Activity: Everyone writes an opening line on an index card, trade cards and on the spot, tell a story that begins with the line on the card </li></ul><ul><li>In a business setting, apply this exercise to a particular product, service, or experience in your company </li></ul>
  16. 16. Play Photo Finish <ul><li>Select a photo from any source and fashion a tale about what is happening in the picture </li></ul><ul><li>Challenge yourself not only to describe the obvious, but also tell the “back story” </li></ul><ul><li>Art and photography on display in museums (or on museum websites) offer another rich source of material </li></ul><ul><li>Experiment with Digital Storytelling </li></ul><ul><li>Digital cameras, Photoshop, and CD burners are all good sources of telling stories with pictures and sound: www.fray.com , www.citystories.com </li></ul>
  17. 17. Ask Yourself:” Who Are These People?” <ul><li>At airports, shopping mall, movie theaters, or sports stadiums. Make up a story about two of the people in your proximity; who are they ? What are their names ? Are they coworkers ? Lovers ? Siblings ? Enemies ? Why are they here ? Where are they going next ? Etc </li></ul><ul><li>If you are with friends or a group, together select a few people, craft your own stories, and then compare the results. </li></ul><ul><li>What do you ignore that your friend emphasizes? </li></ul><ul><li>Which details do you focus on that they might not even see? </li></ul><ul><li>This exercise can help you challenge assumptions, bypass stereotypes ,etc </li></ul><ul><li>If nothing else, it can make waiting for a bus a bit more entertaining </li></ul>
  18. 18. Read These Books <ul><li>The best method for heightening your aptitude for story is just to read great stories </li></ul><ul><li>Particularly the archetypal stories found in Aesop’s fables; Greek; Nordic; Natives American; South Asian and Japanese myths; the Bible; and Shakespeare play </li></ul><ul><li>Story: Substance, structure, Style, and the Principles of Screen writing by Robert McKee </li></ul><ul><li>Stealing Fire from God: A Dynamic New Story Model for Writers and Filmmakers by James Bonnet </li></ul><ul><li>Beyond Bullet Points: Using Microsoft PowerPoint to create Presentations that inform, motivate, and inspire by Cliff Atkinson </li></ul><ul><li>Understanding Comics. The Invisible Art by Scott Mc Cloud </li></ul><ul><li>The Hero with a Thousand Faces by Joseph Campbell – “hero’s journey” </li></ul><ul><li>More info: www.jcf.org/works.php </li></ul>