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Location Matters: How to look beyond what users say they want


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This is a presentation and note for CHI 2007 in San Jose, California, USA. The talk is based on Location Matters project done in 2006 for Nokia Design while I was leading its Tokyo studio team called ‘Insight & Innovation’. We developed 8 salient user experience scenarios on how people will utilise the location information available on mobile devices, based on online surveys, contextual interviews in 5 cities, experience probes and creative workshops with designers, scenario building & visualization exercises with manga artists. The final outcome of the projects were 8 user experience scenario movies and a printed book. The externally published part of the project is considerably small but you can get a glimpse of the knowledge base we built.
You can download the original published paper in the following link:

Published in: Design