Definition of Social Media: media used for social interaction, where users create and exchange user-generated content.
Community Pages are created and generated off of public interests, while brand pages are controlled by the networks Digital Media/Marketing Departments
Discovery has a community page, it’s the first page of Discovery content to show up after clicking on Facebook search results. It’s their only network page.
“Glee” Facebook page has a “Full Episodes” Tab
First image in linking to The History Channel’s regular Facebook page
Social Tweet allows users to sign into Twitter via the facebook application and post tweets that can be seen on their profile. The tweets on the History Channel’s Facebook page and Twitter Feeds are simultaneously refreshed with updated statuses. This could help truTV keep their twitter feed current by switching to this application
TNT showed the Memphis Beat series trailer on it’s landing tab to promote the series premiere that evening.
Website content embedded in separate tab on Facebook page sponsored my UStream: free online video website
Twitter launched an official “Tweet” button that counts how many times a link has been shared for online publishers.
CBS no longer uses an active twitter feed, but integrates Twitter and Facebook into their Network website by having users create memberships with their screen/account names and passwords.
Network name plus slogan to create one twitter username hinders search. It is a good branding tactic because it creatively
Embedded Link info: Clickablenow.com: http://www.clickablenow.com/
FX had banner ads of Rescue Me and Louie on YouTube Tuesday night
Don’t transition traffic to regular CNN feed; may loose chance in potentially gaining more followers.
CNN had over 11 thousand followers during the World Cup
Foursquare does not have a calculated number of tweets like twitter does.
YouTube is a Social Media site because it is one type of platform where users are allowed to create and spread user-generated content.
Networks usually use YouTube to tease content and upload previously aired videos for their users
A Wiki page is a website that allows easy creation and editing of any number of pages in a web browser. (Source: Wikipedia)
Wikis allow users to engage with the brand by adding their own knowledge about the brand itself, therefore in a way making the brand more accurate.
This would be a good idea for Conspiracy Theory and the truTV Crime Library; The wiki page can be modeled after the Crime Library format and the Conspiracy Theory Series webpage, and users can contribute to the truTV online brand by adding their own conspiracies that are unheard of, or adding additional facts to a criminal case featured in truTV’s crime library
Bravo TV toolbar
Has video clips and photos from latest episodes of TV series.
Latest news from BravoTV.com
Bravo-branded Google search engine
Link to BravoTV.com
Tab counts down number of stories read
Link to add applications to toolbar (powered by toolbar software developer)
Customize it to feature e-mail alerts, weather, online radio, and pop-up blocker
Enter to win a Top Chef:DC party gear
Talk bubble was used for Top Chef, D.C and the season finale of Bethenny Getting Married?
Tweets auto refreshed for the latest updates
An online community where users can interact and engage with NBC’s content through message boards, fan groups, blogs, and social networking sites.
Selected FAQ questions explain what Fan It is, and mention that the membership is free.
Comic-Con is an example of how media creates massive buzz around common interest. Different TV networks gather in San Diego to tap into their mass audience and showcase their content.
MTV provides live access to Comic-Con as a current event to its fans
USA featured panel discussions with the stars of Burn Notice , White Collar, and Psych since the seasons of these series aired during the summer.
Users could log in with twitter and Facebook to see USA’s network tweets and status updates.
SyFy used Facebook, Twitter, Foursquare, and YouTube to generate their following as well as an i-phone application, which gave a daily schedule of SyFy’s events and panel discussions during Comic-Con
CNN gave away limited edition flip cameras for the Comic-Con convention to lucky winners selected to be i-reporters during the event. Participants would submit their content to CNN and the best features ended up on CNN.com and HLN’s Showbiz Tonight
Competitive Networks Social Media Presence Presentation, 13 Aug10
Social Media Presence,
By Jordan Banks
CNN’s I-Report and Flip Cam Coverage
We should embed links into
Twitter feed wallpaper
Video player into a Facebook
We should start using the
Social Tweet Facebook
Application for better efficiency
in integrating Facebook with
We should create wiki pages for
truTV’s original series and
Feature a Video Blogging
Series featuring one of the
starring characters from truTV’s
original series on YouTube