Competitive Networks Social Media Presence Presentation, 13 Aug10

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Powerpoint Deck tracking digital media strategies and platforms from various TV Networks throughout the Summer 2010 Programming Season

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Competitive Networks Social Media Presence Presentation, 13 Aug10

  1. 1. + Competitive Networks Social Media Presence, Summer 2010 By Jordan Banks
  2. 2. + Facebook
  3. 3. + CBS Community Page Wikipedia
  4. 4. + Discovery Channel Facebook Community Page Users contribute in making official Facebook Page
  5. 5. + FOX’ s Glee Facebook Page Full Episodes Video Player Superfan video player launch
  6. 6. + FOX’s Glee Super Fan Video Player Social Media Integration
  7. 7. + The History Channel’s America: The Story of Us Facebook Landing Tab Link to Foursquare
  8. 8. + History Channel Social Media Integration Social Tweet Facebook App E-mail Newsletter Sign-Up Tab
  9. 9. + TNT’s Memphis Beat Facebook Page Video Landing Tab “Welcome” Tab
  10. 10. + Bravo Real Housewives of New Jersey Live Premium Party Allows users to update status
  11. 11. + Twitter
  12. 12. + CBS’s Facebook and Twitter Integration Use Facebook and Twitter Accounts to Sign into CBS Community
  13. 13. + TNT’s Twitter Feed Slogan incorporated in username
  14. 14. + Bravo TV Twitter Feed Talk Bubble Link “Bravolebrities” Publicity Foursquare Integration
  15. 15. + FX Twitter Feed New series promotional banner Drive Network Tune-In
  16. 16. + CNN World Cup Twitter Feed Timeline Chronicles Events of the World Cup
  17. 17. + Foursquare
  18. 18. + History Channel Foursquare Page Historical Facts on Local Landmarks TV Banner Ad Show Synopsis Links to Series Website, Facebook, & Twitter Brand Advertising
  19. 19. + CNN Foursquare Page for the World Cup Customized Event Logo Transition traffic to other social media outlets
  20. 20. + YouTube
  21. 21. + FOX YouTube Channel Episode promotion Drive online trafficShowcase web exclusives
  22. 22. + truTV YouTube Channel Why don’t we use YouTube to air a video- blogging series featuring one of the network’s series stars??
  23. 23. + Digital Media Platforms
  24. 24. + TNT’s The Closer Fan Wiki Page
  25. 25. + Bravo Toolbar Download Full Episodes Games Photos
  26. 26. + Bravo’s B-Hive Party Planner Connect & Interact with Friends directly through the website
  27. 27. + Bravo’s Top Chef Recipe Widget Embedded Video Player
  28. 28. + Bravo TV’s Talk Bubble Website Measuring Twitter Activity Posts divided into Bravolebrites , Facebook, and Twitter
  29. 29. + TBS’S Team Coco Website Countdown to Series Premiere Individual twitter updates
  30. 30. + My NBC: NBC.Com Community Page
  31. 31. + MyNBC Fan It Games and Message board Social Media Integration
  32. 32. + Integrated Social Networking in Media Platforms
  33. 33. + Discovery channel’s Shark Week
  34. 34. + Shark Week Page Facebook Integration
  35. 35. + Discovery Channel’s Shark Week Drive brand engagement on the Network site
  36. 36. + Discovery Channel Shark Week Twitter Feed Driving Network Tune-In
  37. 37. + Discovery Youtube Channel Exclusive videos for promoting Shark Week
  38. 38. + Comic-Con 2010 Coverage
  39. 39. + MTV Live Comic-Con Coverage on Myspace Page Streaming Live Footage Links to MySpace, Facebook & Twitter
  40. 40. + USA Comic-Con Live Panel Discussion Users log in with Facebook, MySpace, or Twitter Tweets from USA twitter feed
  41. 41. + SyFy Comic-Con Coverage
  42. 42. + CNN’s I-Report and Flip Cam Coverage for Comic-Con
  43. 43. + Recommendations  We should embed links into Twitter feed wallpaper  Video player into a Facebook Tab  We should start using the Social Tweet Facebook Application for better efficiency in integrating Facebook with Twitter  We should create wiki pages for truTV’s original series and Crime Library  Feature a Video Blogging Series featuring one of the starring characters from truTV’s original series on YouTube

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