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Promoting Reading Through Web Engagement

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"PROMOTING READING THROUGH WEB ENGAGEMENT"
Dr.Thadthong Bhrammanee (ดร.ทัดทอง พราหมณี) Thadthong@gmail.com
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// นำเสนอวิชาการด้านไอทีกับการสอนการอ่านภาษาอังกฤษค่ะ ^__^
// จัดโดย สมาคมครูผู้สอนภาษาอังกฤษแห่งประเทศไทย ในพระอุปถัมภ์ของสมเด็จพระเจ้าพี่นางเธอเจ้าฟ้ากัลยาณิวัฒนา
// 33rd Thailand TESOL International Conference "E" novation and Communities in ELT, Khon Kaen, Thailand, January 25-26, 2013
// Non-profit organization under the patronage of HRH.Princess Galaya Vadhana Korn

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Promoting Reading Through Web Engagement

  1. 1. PROMOTING READING THROUGH WEB ENGAGEMENT Dr.Thadthong Bhrammanee : thadthong@gmail.com The 33rd Thailand TESOL International Conference “E” novation and Communities in ELT Pullman Khon Kaen Raja Orchid Hotel, Khon Kaen, Thailand 26-27 January, 2013 Outline •Existing problems •About the work •Details •Future work •Information System (database, e- commerce, …) •English for IT
  2. 2. 1. Existing problems Promoting reading through Web engagement : Dr.Thadthong Bhrammanee : The 33rd Thailand TESOL International Conference 2 Non-native speaker learners Undergraduate level Information technology field English for a specific purpose Low reading proficiency B = f(P,E) Behavior is a function of the Person and his or her Environment Kurt Lewin's equation
  3. 3. 2. About the work Promoting reading through Web engagement : Dr.Thadthong Bhrammanee : The 33rd Thailand TESOL International Conference 3 Teaching reading to non-native speaker learners can be enhanced by using an engagement technique To build emotional attachment in order to drive online communication and draw attention to reading (both offline and online reading) To foster self-directed reading and collaborative reading Digital reading resources (aks digital resources) = “components which are identifiable on the Web e.g. a document, a part of a document, a single word, or a video clip” [Bhrammanee, 2009] Participation Knowledge sharing Paper- based Digital
  4. 4. 3. Framework overview Promoting reading through Web engagement : Dr.Thadthong Bhrammanee : The 33rd Thailand TESOL International Conference 4 UnawareInterestedAwarenessSign-upReturn visitsEmotional attachmentFirst-time useRegular usePassionate useSocial Web: Usage Lifecycle(Porter, 2008) Social software, Social web applicationCommunication approachOne-wayTwo-way using filterMany-way based on various inputs and public decision Key points to improve reading skill · Semi-automatic feeds (external and internal content) · Automatic content discovery (internal content) Virtual worldReal world DetailsSentencesReferenceVocabularyEyes movement, reading in phrases
  5. 5. 4. Web-enable access Promoting reading through Web engagement : Dr.Thadthong Bhrammanee : The 33rd Thailand TESOL International Conference 5  ICT-mediated environment Source: Chai and Wang, 2010 Social software, Social web application
  6. 6. 5. Usage lifecycle (social Web) Promoting reading through Web engagement : Dr.Thadthong Bhrammanee : The 33rd Thailand TESOL International Conference 6 •Attention •Making decision (for oneself & for others) •Trust (giving personal information) • Fee? • Support of social interaction •… Related --Customer stage (in marketing field) UnawareInterestedAwarenessSign-upReturn visitsEmotional attachmentFirst-time useRegular usePassionate useSocial Web: Usage Lifecycle(Porter, 2008) Virtual world
  7. 7. 5. Usage lifecycle (social Web) (2) Promoting reading through Web engagement : Dr.Thadthong Bhrammanee : The 33rd Thailand TESOL International Conference 7 Concept of “fun” Interaction, engagement, goal fulfillment Available social software/tools Blogger (blog) Wikipedia (encyclopedia) Twitter (short message) Digg (pinned content) Youtube (video_ Facebook (flash story) ….. • “I like what you read.” • “Did you read this last night?” • “What is this!!?” • “Tag me, please.” • “Any Thai translation?” • “Quiz?”
  8. 8. 6. Usage lifecycle (social Web) (3) Promoting reading through Web engagement : Dr.Thadthong Bhrammanee : The 33rd Thailand TESOL International Conference 8 •? •To be designed
  9. 9. 7. Reading skill key points & KM Promoting reading through Web engagement : Dr.Thadthong Bhrammanee : The 33rd Thailand TESOL International Conference 9  Knowledge management techniques  Favorites-and-Flags model (explicit vote or implicit notification (tell a friend or report abuse))  This-or-that voting (choose the most attractive option)  Reviews  Revisit  Rating  Tag  … Details Sentences Reference Vocabulary Eyes movement, reading in phrases
  10. 10. 8. Core requirements (features) Functional features Support of the psychology of persuasion –influence Allow interaction when read Support reading competition Allow using avatar Community specific Allow for a communication/reading manager Read more, be more Enforcement right Time tracking (reading speed) Privacy Non-functional feature Content sorting Storage space Security 10 Promoting reading through Web engagement : Dr.Thadthong Bhrammanee : The 33rd Thailand TESOL International Conference
  11. 11. 9. Models of instruction Promoting reading through Web engagement : Dr.Thadthong Bhrammanee : The 33rd Thailand TESOL International Conference 11 Inspired from the 3rd ICT master plan (mp3: 2009- 2014) of Singapore ministry of education* Self-directed learning Collaborative learning Video conference, e-mail, bulletin board, forum, social media, group and announcement, resource sharing, newsfeed, … •Behaviorism •Cognitivism Computer as a TUTOR •Constructivism •Social constructivism Computer as a TOOL *Source: Chai and Wang, 2010
  12. 12. 10. Other course instruction issues Promoting reading through Web engagement : Dr.Thadthong Bhrammanee : The 33rd Thailand TESOL International Conference 12 Facilitator Details A digital resource: Who, What, When, Where, Why, How Dealing with new words – is(are) like, is(are), is(are) similar to, making good guess Reading an email/message Reading with a pen nearby Paper-based note taking –portable, hybrid-model Skim reading VS Rapid reading –comprehension
  13. 13. 10. Other course instruction issues (2) Promoting reading through Web engagement : Dr.Thadthong Bhrammanee : The 33rd Thailand TESOL International Conference 13 Independent-reading engagement Personal background knowledge Speed Students in the Cyber Law class  100 WPM –pleasure reading A shared e-portfolio Based on topic related to main course contents
  14. 14. 10. Other course instruction issues (3) Promoting reading through Web engagement : Dr.Thadthong Bhrammanee : The 33rd Thailand TESOL International Conference 14 Stuck Skip Sense Search Speed Image source: http://www.thai2english.com/dictionary/1263137.html Ask question Social network Answer Query Image Understand Search patterns adapted from Morville and Callender, 2010
  15. 15. 10. Other course instruction issues (4) Promoting reading through Web engagement : Dr.Thadthong Bhrammanee : The 33rd Thailand TESOL International Conference 15 English for IT students E-Commerce Cyber law
  16. 16. 10. Other course instruction issues (5) Promoting reading through Web engagement : Dr.Thadthong Bhrammanee : The 33rd Thailand TESOL International Conference 16 SVIR: scanning, vocabulary knowledge, inference making, and response Some Issues in a Convergence between Internet Reading and Semantic Web Technologies (Bhrammanee, 2009)
  17. 17. 11. Content organization Promoting reading through Web engagement : Dr.Thadthong Bhrammanee : The 33rd Thailand TESOL International Conference 17 Knowledge segmentation User-based segmentation · Low reading skill · Intermediate reading skill · High reading skill · Good general knowledge · Poor general knowledge Content-based segmentation · General knowledge in legal systems · Personal jurisdiction and the Internet · Computer-related crime act (Thailand) · Privacy and data collection · Intellectual property: copyright, patents, trademarks, and trade secrets · Modern licenses Content categorization General knowledge tagging · Activity · Domain · Form · Type · Product and services · Time · Location Course content Rules NxET engine ODD-enabled Structured and semi-structured resources *Source: Farmer and Glass, 2010 Great, Good, OK, Poor, Violate TOS, Illegal* For example: • Activity • Iterative process • Exercise • Query
  18. 18. 11. Content organization (2) Promoting reading through Web engagement : Dr.Thadthong Bhrammanee : The 33rd Thailand TESOL International Conference 18 “ ‘literary work’ means any kind of literary work such as books, pamphlets, writings, printed matters, lectures, sermons, addresses, speeches, including computer programs”* Can moderate the Copyright issueContent areaActivityStatementCyberLaw:CopyrightKm:partOfCyberLaw:StudentTypeKm:endorseByCyberLaw:ActiveActivity_intervalKm:interval….. ….. ….. ….. Rules:If X appears in Y (count >= 5) And Karma = 7) Then ZElse AImplicit reputation….. ….. *Source: http://www.stop.in.th/webdatas/download/copyright_act_2537.pdf
  19. 19. 11. Content organization (3) Promoting reading through Web engagement : Dr.Thadthong Bhrammanee : The 33rd Thailand TESOL International Conference 19 Interface Layer Browser Access & Authentication Laye User classification Collaborative Intelligence and Filtering Content personalization, terminology search, OWL Decorative Description tool Application layer Video conference, forum, personal inbox, shared space Transport layer TCP/IP, streaming Legacy Integration Layer Scripts to integrate legacy data Repository Database, reading object Website staff, infotmant A web-based system architecture Adapted from: [Tiwana, 2002]
  20. 20. 12. Usability testing Promoting reading through Web engagement : Dr.Thadthong Bhrammanee : The 33rd Thailand TESOL International Conference 20 Participant observation Engaging (stay duration, visits, sharing) Reading skills Grad (per course content) Details Sentences Reference Vocabulary Eyes movement, reading in phrases
  21. 21. 13. Future work Promoting reading through Web engagement : Dr.Thadthong Bhrammanee : The 33rd Thailand TESOL International Conference 21 Computing the reader reputation Implement the decision support system to generate an inference result and enhance current tools
  22. 22. THANK YOU 

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