Reticular activating system

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Reticular activating system

  1. 1. Reticular Activating System<br />Sales Meeting<br />September 8, 2010<br />
  2. 2. “Reticular Activating System”<br />Featuring <br />Jeff Dostal<br />
  3. 3. Why is R.A.S. important?<br />Help you succeed because you are conscious of available resources<br />Only allows 2 types of Information<br />Threats<br />Immediate Value<br />Unique to you– based on your experiences<br />Make your goals "important" so that you can see the opportunities that are around you<br />
  4. 4. Reaching Your Goals<br />Not knowing how to reach a goal may cause you to abandon it<br />Write them down and refer to them<br /> Make them of immediate value<br />Not reaching this goal is a threat to you<br />Set a precise goal and stay committed<br />i.e. Goal: I want to make $5,000 in commission this month<br />Challenge Question: What are 20 ways for me to make $5,000 by the end of the month?<br />Referrals, Direct Marketing, Consulting, Investors<br />Open your mind to new options<br />
  5. 5. Focus<br />The ability to filter out information from external sources and focus on one particular fact<br />Scatoma “Blind Spot” to distractions<br />Decide what you want to pay attention to<br />“Zone In” on what matters most to you<br />
  6. 6. Advertising<br />Break through your customers Scatoma (blind spot) to traditional real estate advertising<br />Be the first Agent on their mind<br />Send them messages of Immediate Value; Target threats<br />Tell Entire Story<br />Realtor Success Stories<br />What are your 7 Great Reasons?<br />Target your clients goals<br />
  7. 7. Your Clients R.A.S<br />Ask what their specific goal is..<br />i.e. I want to buy an investment property that will profit me $2,000/month <br />Reverse It! “What are 20 ways I can satisfy this clients needs?”<br />Target your advertising<br />Tell the whole story- Make sure they know what you/the company can do for them<br />
  8. 8. Your Clients R.A.S.<br /> Remember: Your clients go through their R.A.S. when getting ready to sell/buy<br />Want to make them more aware of why you're services are of immediate value to them<br />
  9. 9. Example<br />Goal: Having more of the RIGHT KIND of clients. Clients who enjoy you, pay promptly, are joyful to work with, and will provide good referrals.<br />List immediately twenty ways for this objective to be realized <br />i.e. Offer an incentive for referrals, Get testimonials from clients and post on website<br />

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