Real Estate Groupon?<br />Sales Meeting <br />August 15, 2011<br />
Group Coupons<br />Popular for restaurants and spa treatments<br />Until recently, no one had made the link between real e...
How It Works<br />A minimum number of customers must buy the deal<br />Deals are offered for 3-7 days <br />Not impulse bu...
HouseTipper.com<br />Real-estate agents don't pay anything, HouseTippergets paid when the consumer buys a deal<br />There'...
Example of Success!<br />Prospective homebuyers paid $50 for the coupon and will get $2,500 in cash at settlement as long ...
Example of Success!<br />“I've sold at least seven of these, which is a great way to meet new clients. I really encourage ...
Example of Success!<br />Dream Town Realty in Chicago offered a deal through Groupon in April for $25, which would give ho...
Example of Success!<br />Hounshell Real Estate in Washington, D.C., offered a group coupon through The Capitol Deal, a web...
Example of Success!<br />We have a sliding scale for the commission discount according to the sale price, <br />From $1,50...
Etc.<br />Real-estate agents in some states are not allowed to give commission rebates<br />Important for consumers to rea...
Sandler Training Videos<br />Upfront Contract:<br />Director<br />Interactor<br />
Discussion/Comments<br />
Upcoming SlideShare
Loading in …5
×

Real estate groupon

481 views

Published on

Published in: Real Estate, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
481
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Real estate groupon

  1. 1. Real Estate Groupon?<br />Sales Meeting <br />August 15, 2011<br />
  2. 2. Group Coupons<br />Popular for restaurants and spa treatments<br />Until recently, no one had made the link between real estate and collective discounts. <br />A group deal doesn't mean you must buy a house with a bunch of strangers.<br />It just means that a real-estate agent will give you a bargain once a certain number of people have bought the same coupon.<br />Deals from real-estate agents and brokerages include:<br />Commission discounts or rebates. <br />Cash gifts at settlement. <br />Gift cards to home stores.<br />COUPON! GREAT DEAL!<br />
  3. 3. How It Works<br />A minimum number of customers must buy the deal<br />Deals are offered for 3-7 days <br />Not impulse buys<br />Gives customers time to see the deal, make an inquiry with the agent & decide if they want to purchase<br />Great way to gain exposure, reach out to potential new clients <br />Real-estate coupons can be a valuable bonus as long as customers understand the details<br />Group-coupon buyers must work with the agent or brokerage that offers the deal<br />
  4. 4. HouseTipper.com<br />Real-estate agents don't pay anything, HouseTippergets paid when the consumer buys a deal<br />There's a preapproved commission that goes to the merchant and fluctuates according to the deal<br />HouseTipperwill refund the cost of the coupon if:<br />The customer doesn't buy a house <br />They don't like the agent and want to work with someone else<br />
  5. 5. Example of Success!<br />Prospective homebuyers paid $50 for the coupon and will get $2,500 in cash at settlement as long as they close within one year of the coupon purchase date and buy a home for $350,000 or more.<br />Recently offered deal through HouseTipper.com; <br />Paul Gorney, real-estate agent with <br />Prudential Rubloff in Chicago.<br />
  6. 6. Example of Success!<br />“I've sold at least seven of these, which is a great way to meet new clients. I really encourage everyone to call an agent before buying one of these, though, because you want to make sure are choosing someone with whom you can work.”<br />Paul Gorney, real-estate agent with <br />Prudential Rubloff in Chicago.<br />
  7. 7. Example of Success!<br />Dream Town Realty in Chicago offered a deal through Groupon in April for $25, which would give homebuyers $1,000 back at the closing, provided they bought a home by the one-year deadline for a minimum of $150,000.In less than one day, more than 50 people bought that coupon.<br />
  8. 8. Example of Success!<br />Hounshell Real Estate in Washington, D.C., offered a group coupon through The Capitol Deal, a website owned by The Washington Post. The Hounshell deal had cost $50 and offered up to $6,000 off commission for buyers or sellers. It is refundable if a home is not sold or purchased within one year.<br />
  9. 9. Example of Success!<br />We have a sliding scale for the commission discount according to the sale price, <br />From $1,500 for a home between $200,000 and $400,000 <br />Up to $6,000 for homes $800,000 and above<br />We wanted to make sure the deal is worth it for customers and also (add incentives on) the higher end of the market<br />Greg Tindale, a real-estate agent, <br />HounshellReal Estate in Washington, D.C. <br />
  10. 10. Etc.<br />Real-estate agents in some states are not allowed to give commission rebates<br />Important for consumers to read the fine print and call the agent before purchasing a coupon to make sure it will work for them<br />Most people don't think to ask for a cash gift or to negotiate the commission when they are buying a home, so this is essentially doing the negotiating for them<br />
  11. 11. Sandler Training Videos<br />Upfront Contract:<br />Director<br />Interactor<br />
  12. 12. Discussion/Comments<br />

×