Company blogging


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Company blogging

  1. 1. Company Blogging<br />
  2. 2. VIDEO<br />How to Build Your Business Using Blogs<br />Featuring Darren Barefoot, blogging<br />Expert and author of Friends with Benefits<br />
  3. 3. What is a blog?<br />Blog: <br />Shortened form of weblog or web log<br />Informal exchange of thoughts and ideas<br />Authoring a blog, maintaining a blog or adding an article to an existing blog is called “blogging” <br />Individual articles on a blog are called “blog posts,” “posts” or “entries”<br />A person who posts these entries is called a “blogger”<br />
  4. 4. Why Should Companies Blog?<br />Blogs are great for search engine marketing<br />Blogs build and brands your company to be a thought leader in your industry<br />Blogs are great crisis handlers<br />Blogs help to engage customers in conversation, and help in building relationships<br />
  5. 5. Why Should Companies Blog?<br />Put a human voice to a company<br />Show the world that you have nothing to hide<br />Customer service and feedback<br />Blogs are a differentiator<br />Encourages you to find out what others are saying about you<br />Find better ways to satisfy their customers’ needs.<br />
  6. 6. Purpose | Objectives<br />The goal you should be looking to achieve is not increased sales revenue or a measurable productivity increase. <br />Instead, what you’re looking to do is capture the conversations that typical occur in the hallways between meetings, the short yet invaluable lists of to do’s that go along with any project, the random thoughts and insights that come to us throughout the day but usually end up getting lost somewhere between checking the morning email and the three hour long sales meeting.” <br />James Snell, IBM<br />
  7. 7. How To Blog<br />Titles: Most Important for SEO<br />Mistake: Going “cute” with the title<br />Example: Computer Chat vs. Laptop Computer<br />Keyword Content: Think about the words people use to find Landmark Group and write those words in your copy<br />Mistake: Too broad, Not Sticking with Content that Engages the Reader, Overstuffing Keywords<br />Content Volume: It’s a story: Share stories that occur every day at Landmark Group<br />Mistake: Over thinking every post, Not utilizing enough people in the organization as bloggers<br />
  8. 8. How To Blog<br />Call to Action: Bring New Customers/Clients<br />The Goal is a Relationship<br />Every blog in your system is an opportunity to take a searcher to the next step in forming a potential relationship. <br />
  9. 9. Topics and Content<br />Questions <br />Interviews <br />You can either interview them about their area of expertise <br />or do a profile piece on them as an individual. <br />if you are pushed for time why not record the interview as audio or video? <br />Case studies –<br />The emphasis of such posts should be on identifying problems and demonstrating how they can be overcome through an example. <br />Multimedia Posts –<br />Audio and video combined with photography can be a great way of communicating information, whether it is giving a tour of your facilities or a way of capturing an event you are running.<br />Events –<br />Whether you are running conferences, workshops <br />Commentary –respond to what others have written on the web<br /><ul><li>The focus should always be on the reader and not on the organization.</li></li></ul><li>Topics and Content<br />Reviews –<br />Books, software or services <br />Hints and tips - Short pieces of advice <br />Tutorials – Tutorials guide the user through a series of steps to complete a specific goal.<br />Often combine imagery and text, although video is becoming increasingly popular. <br />Lists – Users also enjoy top 10 lists. <br />Predictions – People are always interested in what the future holds for their sector. <br />Risks associated with getting it wrong<br />Debates –<br />Take an issue and outline the various points of view. <br />Open the discussion to readers who post in the comments. <br />*These types of posts always attract a lot of interest and responses.<br />
  10. 10. Comments<br />Be prepared for everything…<br />Constructive<br />Complimentary<br />Hateful<br />Spam<br />Mistake: Who knows what a 'comment' is worth, but everyone should know what a conversion is worth and that is where the focus needs to be. <br />
  11. 11. Audience<br />Who is our audience?<br />Customers (Tenants)<br />Partners (Banks, Mortgage)<br />Investors<br />Suppliers (Home Depot)<br />Industry as a whole<br />What kind of information they would find valuable?<br />Try to talk about something that is differentiated from what other blogs in your field cover, even if your approach is just slightly different or new.<br />Make sure the topic is something that you have a passion for writing about. <br />If you pick a topic that relates to your customers, but you’re not that passionate about it, then you may have a bigger problem on your hands!<br />
  12. 12. Do’s and Don’ts<br />DOmake sure that your blog is pleasing to look at. Have a good balance of copy and graphics or videos on your blog.<br />DOwrite with personality. Authenticity is key. <br />DO Publish Common Issues that take up time and resources<br />DO A photo is worth a thousand words, A video is worth a million<br />DON'Tbe controversial to try and get attention; only stand up for and post back if it is something that you strongly believe in. <br />DON'T take unwanted comments or posts personal. Focus on what you have to offer as a blogger and not what people think about or comment on in a negative way.<br />DON'T continually post back and forth in regard to a negative post or complaint. This can push your blog higher in search engine rankings, but the complaint or negative post would take the stage. <br />
  13. 13. “In business, nothing occurs without goals”<br />Brand Awareness<br />SEO <br />Move company forward<br /><ul><li>Not to sell our products or services</li></ul>Goal<br />
  14. 14.<br />Scheduled Posting: Rotating Departments<br />15 minutes<br />Take notes daily about activities/projects/experiences going on in your work/department<br />FREE Real Estate Blogging and Social Media Workshop<br />Monday, April 21st at 3pm CST<br />
  15. 15. 2011 Commission Legislation<br />All three bills introduced by the at the request of the Commission have been passed by the legislature and will become law three months after the end of the legislative session (currently estimated to be on or about September 8, 2011, depending upon the exact ending date of the session).<br />
  16. 16. LB 23 - Administrative Changes, Two Year Renewal, Pocket Cards<br />LB23 will place renewals on a two year cycle, to coincide with the continuing education submission, and it will eliminate the need for pocket cards.  <br />The two year renewal change is pretty self explanatory, licensees will have to fill out and the Commission will have to process renewals once every two years instead of once a year, because this will reduce renewal volume each year by 50% the Commission will be able to process the renewals and answer licensee questions faster, for 2012 renewals (due November 30, 2011) everyone will renew, but the licensees that have continuing education due will renew for two years, while the license that don’t will renew for one, for 2013 (fall 2012 renewals) the two year cycle renewal cycle will be fully implemented and only the licensee’s who have their CE due that year will renew.  <br />A number of years ago the requirement to carry pocket cards was eliminated, this bill does away with the requirement completely as it adds paperwork for both licensees and the Commission when people go on inactive status or transfer from one broker to another.<br />
  17. 17. LB24 - Continuing Education<br />The bill requires an additional 6 hours of broker approved training every two years, the training courses will have a broader subject matter criteria for approval than traditional CE courses and it will allow broker’s to choose areas of emphasis in training and education.  The bill itself simply adds 6 hours of training to the existing 12 hours of CE required every two years.  If a broker fails to approve training traditional continuing education classes may be substituted.  The details of the proposal will be established through the rule and regulation process after the legislation has passed.<br />
  18. 18. LB25 - Asset Management Companies<br />There has been an ongoing problem with asset management companies that handle the sale of properties for large institutional property and mortgage holders including banks, FANNIE MAE, HUD, etc.  These companies will generally list such properties with a licensee (to get the property on the MLS), but they do not use a listing and transaction model (particularly when it comes to presenting offers) that conforms with our laws.  The proposed legislation the Commission has endorsed would craft a narrow exception for licensees when dealing these companies so that licensees can continue to work with them without violating the license law. The exceptions relate to the requirements of the listing agreement (statutory duties do not have to be stated) and to presenting offers.  These exceptions would only apply to asset management companies as defined in the bill.   <br />
  19. 19. Doc Central<br />Paperless Files!<br />Scan all Contracts, Addendums, Inspections: ANYTHING into the MLS DocCentral<br />L:Drive/Doc Central/(Folder w Address)/All Files<br />Files: Copies of Deposits of ED and Check must remain in paper form for auditor<br />Private or you can allow access (to other agent) with an access code.<br />
  20. 20. Reminders | Updates<br />ED: 72 hours or next banking day following acceptance!<br />No More DUAL AGENCY: Just Represent One Side (Per Dave)<br />If your files are not complete, I will not turn them into Sue until they are 100%. This includes having all paperwork signed and dated by both parties.<br />