ARE YOU OVERFRIENDED?And other ideas about Social Media<br />Sales Meeting<br />March 2, 2011<br />
VIDEO<br /> http://activerain.com/blogsview/2058584/a-very-special-2011-social-media-action-plan-for-real-estate-agents<br />
WHAT IS SOCIAL MEDIA<br />Internet based tool for people to actively connect and share content with each other which is ei...
DUNBARS NUMBER &MACKAY 66<br />Dunbar’s Number:<br />Cognitive Limit: number of individuals with whom one person can maint...
LESS IS DEFINITELY MORE<br />The Numbers Game: Having five fans that bring you consistent business is better than having a...
MAKE STRONGER BONDS<br />Identify people with whom you want to network and then abate the noise from everyone else. <br />...
Similarities: Shared opportunities or interests<br />Religious Belief, Political Cause, Love of Dogs, Parents of children ...
MAKE STRONGER BONDS<br />For example, if you share pictures on Facebook of your deep sea fishing vacation to Mexico, some ...
EXAMPLE:<br />Let’s say your local newspaper has established a Facebook forum for people who are passionate about the rest...
REALTOR OBJECTIONS TO SOCIAL MEDIA MARKEING<br />I don’t have the time!<br />I don’t know where to begin.<br />I don’t kno...
TOP SOCIAL MEDIA TOOLS FOR REALTORS<br />
WHICH ONE DO I NEED TO USE?<br />Twitter might serve you better for broad marketing messages to thousands of followers<br ...
KICK OFF YOUR CAMPAIGN<br />Get a notebook and jot down ideas for your profile, then transfer to a computer<br />Set up yo...
15 Minutes A Day<br />5 Mins: <br />Adding/Suggesting to at least 2 Friends<br />Commenting back if needed<br />10 Mins: P...
Marketing is typically designed for a large, shallow pool of relationships, but the goal of networking should be to create...
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Are you overfriended

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Are you overfriended

  1. 1. ARE YOU OVERFRIENDED?And other ideas about Social Media<br />Sales Meeting<br />March 2, 2011<br />
  2. 2. VIDEO<br /> http://activerain.com/blogsview/2058584/a-very-special-2011-social-media-action-plan-for-real-estate-agents<br />
  3. 3. WHAT IS SOCIAL MEDIA<br />Internet based tool for people to actively connect and share content with each other which is either self generated or professional created. –Wikipedia<br />Word of Mouse Marketing<br />
  4. 4. DUNBARS NUMBER &MACKAY 66<br />Dunbar’s Number:<br />Cognitive Limit: number of individuals with whom one person can maintain stable relationships<br />Estimated at about 150 people<br />Average Facebook user has 130 friends<br />Mackay 66: List of 66 Questions salespeople should be required to ask or know of their clients<br />Theory behind the list: Salespeople who know the most about their clients will have a natural advantage over business competitors<br />Social Media sites are a goldmine for acquiring personal information and learning about your prospects.<br />How many answers do you know about your social media friends?<br />
  5. 5. LESS IS DEFINITELY MORE<br />The Numbers Game: Having five fans that bring you consistent business is better than having a million that don’t.<br />The key is to focus not on how many friends you have online but on how well you know each of them. <br />Look for ones who would open the doors of opportunity or would recommend you to their peers<br />Focusing networking time and effort on fewer people, will help you to forge stronger relationships that lead to greater career and personal success<br />
  6. 6. MAKE STRONGER BONDS<br />Identify people with whom you want to network and then abate the noise from everyone else. <br />Connecting to 5,000 other real estate pros may lead to some relocation referrals, but most real estate is local. <br />Focus on finding and networking with local professionals, business owners, community activists, and like-minded individuals.<br />
  7. 7. Similarities: Shared opportunities or interests<br />Religious Belief, Political Cause, Love of Dogs, Parents of children who go to the same school<br />Vulnerabilities: <br />Citing religious, political, and other personal viewpoints exposes us to those who disagree, but the willingness to express those ideas also forms bonds with like-minded individuals.<br />Proximity: Goal of online networking should be to meet in person<br />Meetup.com, Tweetup (twitter.com) “Omaha tweetup”<br />MAKE STRONGER BONDS<br />
  8. 8. MAKE STRONGER BONDS<br />For example, if you share pictures on Facebook of your deep sea fishing vacation to Mexico, some of your friends will relate it to their own fishing trips and appreciate that you shared. <br />Other people might wonder why you’re having fun in Mexico while their house hasn’t sold yet. The difference in how people react to information depends on how well they know and trust you. <br />The bottom line is that sharing could be risky because of your potential to alienate. But it also can lead to stronger relationships.<br />
  9. 9. EXAMPLE:<br />Let’s say your local newspaper has established a Facebook forum for people who are passionate about the restoration of your community’s parks. <br />If you share that passion, why not join the discussion, talk about your involvement in parks’ restoration, and provide the group’s members with useful data about parks’ impact on real estate sales? <br />If a particular community doesn’t exist, you may have the opportunity to create one. <br />To create a group on Facebook, just search for "Group" and click on Groups App. Then click on Create Group. The process is simple. Once you’re done, invite like-minded friends—and start networking.<br />CREATING GROUPS: The New Networking<br />
  10. 10. REALTOR OBJECTIONS TO SOCIAL MEDIA MARKEING<br />I don’t have the time!<br />I don’t know where to begin.<br />I don’t know what to talk about.<br />I don’t want to deal with the noise.<br />I’m concerned about my privacy.<br />I’m intimidated by the technology.<br />There’s too much competition.<br />There's not enough ROI.<br />
  11. 11. TOP SOCIAL MEDIA TOOLS FOR REALTORS<br />
  12. 12. WHICH ONE DO I NEED TO USE?<br />Twitter might serve you better for broad marketing messages to thousands of followers<br />LinkedIn or another professional network becomes the platform for communicating with your peers. <br />Private microcommunities like Ning or Facebook Groups are ideal for networking with people of common, narrow interests. <br />Different combinations of these groups will work for different people; you have to find the mix that’s right for you.<br />
  13. 13. KICK OFF YOUR CAMPAIGN<br />Get a notebook and jot down ideas for your profile, then transfer to a computer<br />Set up your accounts on Social Networking Site<br />Set up your blog- Active Rain, Wordpress, Blogger<br />Set up HootSuite: <br />Allows you to manage all social media in one place: Basic (Free), Pro ($5.99/month)<br />Put your profiles on your signature line in your email<br />Remember: Don’t be afraid to be choosy!<br />
  14. 14. 15 Minutes A Day<br />5 Mins: <br />Adding/Suggesting to at least 2 Friends<br />Commenting back if needed<br />10 Mins: Posting Content<br />Pictures of New Listing<br />Your take on an interesting development in real estate<br />Interesting, Important, and Targeted<br />Tips<br />Video<br />Consider having a trend: Tuesday’s Tip, Video Fridays<br />
  15. 15. Marketing is typically designed for a large, shallow pool of relationships, but the goal of networking should be to create a small, deep pool.<br />COMMENTS/QUESTIONS<br />???<br />

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