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Why does content attract
strategists?
Stephen Emmott, J. Boye
Content strategy
Content strategy is now an accepted facet of digital
practice, and content strategists part of the ‘ideal...
Content
“define content” (google.com)
Digital assets or content?
● XML / DocBook / DITA / etc
● Component content management
● BLOBs
● Metadata
● ...
Digital assets?
Content?
Content strategy
Content strategy
[Content strategy is] planning for the creation,
delivery, and governance of useful, usable
content.
Kris...
Content strategist
Content strategist
Role?
Content strategists’ focus should be making the
technology fit the problem, not the problem fit
the technology.
Does the customer get it?
Is it working?
Thank you...
Why does content attract strategists? By: Stephen Emmott (UK), J. Boye
Why does content attract strategists? By: Stephen Emmott (UK), J. Boye
Why does content attract strategists? By: Stephen Emmott (UK), J. Boye
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Why does content attract strategists? By: Stephen Emmott (UK), J. Boye

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Content strategy is now an accepted facet of digital practice, and content strategists part of the overall digital team. But does the customer get it and if so is it working? By contrasting content with digital assets, and content strategy with digital asset management, we'll explore the role of the content strategist and the future of content strategy.

Published in: Internet
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Why does content attract strategists? By: Stephen Emmott (UK), J. Boye

  1. 1. Why does content attract strategists? Stephen Emmott, J. Boye
  2. 2. Content strategy Content strategy is now an accepted facet of digital practice, and content strategists part of the ‘ideal’ digital team. But does the customer get it and if so is it working?
  3. 3. Content
  4. 4. “define content” (google.com)
  5. 5. Digital assets or content? ● XML / DocBook / DITA / etc ● Component content management ● BLOBs ● Metadata ● ...
  6. 6. Digital assets?
  7. 7. Content?
  8. 8. Content strategy
  9. 9. Content strategy [Content strategy is] planning for the creation, delivery, and governance of useful, usable content. Kristina Halvorson
  10. 10. Content strategist
  11. 11. Content strategist
  12. 12. Role? Content strategists’ focus should be making the technology fit the problem, not the problem fit the technology.
  13. 13. Does the customer get it?
  14. 14. Is it working?
  15. 15. Thank you...

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