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MMT Digital, creating trusted solutions 
Why do so many companies 
suck at agile?
The Tennis Ball Challenge
1. Each ball must end with the team member with 
whom it began 
2. Everyone must touch the ball. 
3. Each ball must have “...
That was fun, but we learnt nothing!
The Agile Manifesto 
Individuals 
and 
interac/ons 
over 
processes 
and 
tools 
Working 
so4ware 
over 
comprehensive 
do...
Scrum
Getting the basics right
Certified Team Members
Learn and blend agile techniques
Have a fun kick-off day
Have a team name
Have fun! Build your team
Discipline, Discipline, Discipline
Have a strong PO
TDD
Invest in good Agile coaching
“A startup is a human institution designed to 
create a product or service under conditions of 
extreme uncertainty” 
Thin...
“There is surely nothing quite so 
useless as doing with great efficiency 
what should not be done at all.” 
-Peter Drucke...
Build > Measure > Learn
The fundamental flaw
Applying agile & lean to 
marketing websites
Thanks for listening, any 
questions? 
http://mmtdigital.co.uk 
@MMT_Digital 
@JC_CTO 
James.c@mmtdigital.co.uk
Why do so many companies suck at agile?
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Why do so many companies suck at agile?

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Why do so many companies suck at agile?

  1. 1. MMT Digital, creating trusted solutions Why do so many companies suck at agile?
  2. 2. The Tennis Ball Challenge
  3. 3. 1. Each ball must end with the team member with whom it began 2. Everyone must touch the ball. 3. Each ball must have “air time”. 4. Balls cannot be passed to neighbouring team members. • The entire process is time-boxed at two minutes and repeated a total of three times. • Dropped balls can be left or must return to the start • There will be a 1 minute pause between rounds to discuss improvements The Rules
  4. 4. That was fun, but we learnt nothing!
  5. 5. The Agile Manifesto Individuals and interac/ons over processes and tools Working so4ware over comprehensive documenta2on Customer collabora/on over contract nego2a2on Responding to change over following a plan
  6. 6. Scrum
  7. 7. Getting the basics right
  8. 8. Certified Team Members
  9. 9. Learn and blend agile techniques
  10. 10. Have a fun kick-off day
  11. 11. Have a team name
  12. 12. Have fun! Build your team
  13. 13. Discipline, Discipline, Discipline
  14. 14. Have a strong PO
  15. 15. TDD
  16. 16. Invest in good Agile coaching
  17. 17. “A startup is a human institution designed to create a product or service under conditions of extreme uncertainty” Thinking Lean -Eric Ries
  18. 18. “There is surely nothing quite so useless as doing with great efficiency what should not be done at all.” -Peter Drucker
  19. 19. Build > Measure > Learn
  20. 20. The fundamental flaw
  21. 21. Applying agile & lean to marketing websites
  22. 22. Thanks for listening, any questions? http://mmtdigital.co.uk @MMT_Digital @JC_CTO James.c@mmtdigital.co.uk

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