Content strategy cannot be delivered without technology, and technology is only useful if it has a purpose. Why, then, are content strategy and content technology efforts managed independently and often put in competition with each other? This session will focus on identifying and leveraging connections between content strategy and technology planning in order to create momentum and progress in delivering customer experiences. Intended for IT and business participants, discussion will focus on opportunities for organizations to better design and deliver on content and technology holistically rather than in pieces. Learn from Marriott International’s successes and, sometimes painful, failures 18 months in to transforming our approach to content delivery.