Recognise what you’re witnessing
• the context
• the physical environment
• inherent nomenclature and
• decor and atmosphere
• other artefacts or objects present
• the other people present
• the situation and position of
• how people are acting
• unspoken cues between people
• how people react to one another
• how your presence has aﬀected
Capture the seeds of ideas
• your own visceral and instinctive reactions
• immediate associations with other things
Wait. What was that again?
• Contextual design research is an important tool for going beyond
expressed needs and ﬁnding implied needs and latent needs.
• Focus groups and usability tests are not design research.
• Formal design research can be hugely beneﬁcial. It’s rigorous and leads
to insights, behavioural patterns, indications and predictors.
• Casual design research shouldn’t be underestimated. Immersion and
experience lead to ideas.
Flickr user djking - http://bit.ly/13ObNXf
We love our ideas to spread. That’s why this
presentation is released under a Creative
Commons Attribution-NonCommercialShareAlike (CC-BY-NC-SA) license.
This license allows you and others to remix,
tweak, and build upon this work noncommercially. When you do you must
acknowledge us, Modern Human and license
any new creations under the identical terms.
When in doubt, just ask us. We won’t bite.
We use human-centred design to help
businesses invent their future. We’re a
design practice & innovation consultancy.
Find out more at http://modernhuman.co
Flickr user andreaskopp - http://bit.ly/12yywna