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J. Boye Aarhus 09 conference presentation by Caroline Coetzee, Online Communications Manager, Cambridge University Hospitals NHS Foundation Trust (CUH)
Audiences often leaves conferences with a feeling that most of the ideas would not work in their organisations – so why do we keep going? In this session, Caroline will reflect on the real-life experiences of someone who has been inspired many times and not always been able to achieve all the great results that the gurus promise, but nevertheless made progress:
What happened when I decided to effect a major change in the organization I worked for at the end of 2007
How easy is it really to get management’s ear in a big, conservative organization?
The realities and potential pitfalls of bringing your work to the attention of more powerful managers than your own
The compromises you can end up making, whether these are worthwhile and where do you draw the line
Whether it is really you who needs a seat at the table – and if not you, then who?
Why it’s worth doing
And, I guess – why I still attend conferences!