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Digital Strategy:
Do you really need one and what
should it look like?
Tracy Green, Head of Strategy
digital strategy is the process of specifying
an organisation's vision, goals, opportunities
and related activities in ord...
Need a strategy? Need
it fast? Minimal effort?
No problem…
Strategy as a service is
your answer!
A few words from Simon Wa...
1. Not rooted in the real world
Radley Yeldar
2. Don’t engage with or have support from
those who are vital to its success
Floor sweepers and astronauts
3. Set in stone making it difficult to review,
measure and change
So what’s different this
time?
Review of Online
Services
“the debate as to which medium
would be used to deliver
significant computer applications
and information services to user...
Digital Democracy CommissionDigital Democracy
Commission
[T]echnology in itself is not a panacea and
it will not effectively correct poor existing
practices…we need to look beyond...
•  Picture of russell brand – overlaid with
stats from Hansard society audit of
political engagement
“Only 16% of 18 to 24...
”The internet has
fundamentally changed the
structure of all
organisations and
industries”
Mike Bracken, Head of the Gover...
3 Things to remember
1. This is a digital strategy for Parliament
3. The strategy is about change and will
change
2. The s...
Help to solve business
problems and meet user
needs with digital things
As	a	member	I	want	a	digital	strategy	
so	that		I	have	a	clear	sense	of	how	
digital	technology	can	help	me	to	be	
more	eff...
A continuous conversation to
engage with people and build
support
We asked colleagues from the
two Houses…
Why do you exist?
What are your goals?
Who are your users?
How can we help?
We asked Digital Service
colleagues …
What will people say about us in 2
years?
What are they saying about us now?
Who are...
Develop the narrative
collaboratively
Excellent digital
services
for a modern
Parliament
Aspirations
1.  Secure technology that works
2.  Good customer service
3.  Digital capability
4.  Transparent, open and in...
Principles
1.  Start with user needs
2.  Focus on our core work
3.  Be where people are
4.  Continuous iteration
5.  Simpl...
Digital capability
Members and staff have the skills and expertise to
use technology effectively
Staff	and	members	are	awar...
Deliver something that
demonstrates the strategy in
action
Passage of a Bill
Visitor booking
Topics
Agree actions and targets that are
measurable and have regular
reviews of what you deliver against
that
Digital strategy timeline
ConsultaCon	with	staff,	members	and	external	users	
Alpha	strategy	
Beta	strategy	
Strategy	1.0	
...
Useful links
•  http://www.auditofpoliticalengagement.org/
media/reports/Audit-of-Political-
Engagement-12-2015.pdf
•  htt...
Thank you
@greentrac
Tracy Green: Digital strategy: do you really need one and what should it look like?
Tracy Green: Digital strategy: do you really need one and what should it look like?
Tracy Green: Digital strategy: do you really need one and what should it look like?
Tracy Green: Digital strategy: do you really need one and what should it look like?
Tracy Green: Digital strategy: do you really need one and what should it look like?
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Tracy Green: Digital strategy: do you really need one and what should it look like?

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What opportunities does digital technology offer Parliament? How can it improve the way Parliament works and better support the work of Parliamentarians as part of our democracy? What kind of things need to change to enable that to happen? These are just some of the questions I’ve been asking staff, members and users to develop a new digital vision and strategy for Parliament. In my talk I’ll cover the approach I’m taking to do that, working in a more agile and open way, highlight some of the key themes that have started to emerge and offer a vision for the future that could make a real difference. In an organisation like Parliament digital transformation challenges some of the long standing and established culture and process but the potential enhance our democracy is huge.

Take aways

- Digital strategy is about how you change your organisation to work in a digital world
- In 10 years time, if an organisation has successfully made that change they should not have a digital strategy
- Strategy should be a real, living, evolving thing – not a document that sits on a shelf.

Published in: Internet
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Tracy Green: Digital strategy: do you really need one and what should it look like?

  1. 1. Digital Strategy: Do you really need one and what should it look like? Tracy Green, Head of Strategy
  2. 2. digital strategy is the process of specifying an organisation's vision, goals, opportunities and related activities in order to maximise the business benefits of digital initiatives to the organisation. Wikipedia - https://en.wikipedia.org/wiki/Digital_strategy
  3. 3. Need a strategy? Need it fast? Minimal effort? No problem… Strategy as a service is your answer! A few words from Simon Wardley h"ps://www.youtube.com/watch?v=NnFeIt-uaEc
  4. 4. 1. Not rooted in the real world Radley Yeldar
  5. 5. 2. Don’t engage with or have support from those who are vital to its success Floor sweepers and astronauts
  6. 6. 3. Set in stone making it difficult to review, measure and change
  7. 7. So what’s different this time?
  8. 8. Review of Online Services
  9. 9. “the debate as to which medium would be used to deliver significant computer applications and information services to users is over, and the internet has emerged as the winner.” Tom Steinberg, mySociety, Review of Parliament’s Online Services, 2014
  10. 10. Digital Democracy CommissionDigital Democracy Commission
  11. 11. [T]echnology in itself is not a panacea and it will not effectively correct poor existing practices…we need to look beyond new digital tools to existing processes that do and do not work, and then critically explore how technology can help us to make democracy work better.” The Democratic Society
  12. 12. •  Picture of russell brand – overlaid with stats from Hansard society audit of political engagement “Only 16% of 18 to 24 year olds in the UK say they are certain to vote in the General Election” Hansard Society Audit of Political Engagement 2015
  13. 13. ”The internet has fundamentally changed the structure of all organisations and industries” Mike Bracken, Head of the Government Digital Service
  14. 14. 3 Things to remember 1. This is a digital strategy for Parliament 3. The strategy is about change and will change 2. The strategy must deliver
  15. 15. Help to solve business problems and meet user needs with digital things
  16. 16. As a member I want a digital strategy so that I have a clear sense of how digital technology can help me to be more effecCve in my role As a member of administra/ve staff I want a digital strategy so that it can support my decision making and help me meet my objecCves As a member of the Digital Service I want a digital strategy so that I know what my priori/es are and how can help meet the strategic objec/ves of both Houses As a member of the public I want a digital strategy so that I can see how Parliament plans to take advantage of digital technology and have confidence that tax payers money is being spent effec/vely
  17. 17. A continuous conversation to engage with people and build support
  18. 18. We asked colleagues from the two Houses… Why do you exist? What are your goals? Who are your users? How can we help?
  19. 19. We asked Digital Service colleagues … What will people say about us in 2 years? What are they saying about us now? Who are our users? What should we change or keep?
  20. 20. Develop the narrative collaboratively
  21. 21. Excellent digital services for a modern Parliament
  22. 22. Aspirations 1.  Secure technology that works 2.  Good customer service 3.  Digital capability 4.  Transparent, open and inclusive 5.  Effective 6.  Efficient, reducing cost 7.  Business enabling 8.  Digital by default
  23. 23. Principles 1.  Start with user needs 2.  Focus on our core work 3.  Be where people are 4.  Continuous iteration 5.  Simplicity 6.  Unity without uniformity 7.  Collaboration culture 8.  Open 9.  Experts in what we do
  24. 24. Digital capability Members and staff have the skills and expertise to use technology effectively Staff and members are aware of what tools are available and have the skills and experCse to use technology effecCvely. Comprehensive training and development is provided so that support calls are reduced and new opportuniCes realised. Staff and members are aware of what opportuniCes technology offers them in their role to support their work. Digital skills are mainstream and central for many staff in their roles. This feels like….. It’s exci1ng and fun to work in an environment where digital skills are taken seriously in every department. I very rarely need to call the support desk because the training was so good. I found out from the Digital Service that there’s a great tool already being used that would really help me with my latest task. I had a new idea and within days the Digital Service helped me to get it up and running. I feel confident about using the technology I need to do my job.
  25. 25. Deliver something that demonstrates the strategy in action
  26. 26. Passage of a Bill
  27. 27. Visitor booking
  28. 28. Topics
  29. 29. Agree actions and targets that are measurable and have regular reviews of what you deliver against that
  30. 30. Digital strategy timeline ConsultaCon with staff, members and external users Alpha strategy Beta strategy Strategy 1.0 2015 2016 DSB Members Commi"ees PDS Staff workshops Development of case studies + strategy acCons Oct Nov Dec JanSepAugJul Feb Mar Discovery vision workshops DSB DSB ExCo / Lords Mgt Board
  31. 31. Useful links •  http://www.auditofpoliticalengagement.org/ media/reports/Audit-of-Political- Engagement-12-2015.pdf •  http://www.parliament.uk/documents/news/ 2014/mysociety-report-on-online- services.pdf
  32. 32. Thank you @greentrac

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