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The right mobile platform for your product

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The right mobile platform for your product

  1. 1. How to go mobile quick, but not dirty Aarhus, 06.11.2013
  2. 2. Background Tipp24.com • Secondary Lottery • Main Products: Lotto 6 aus 49 (German Lotto), Euro Millones, EuroJackpot • Target group: German speaking lottery players worldwide • 2m monthly visits (Desktop Site) • 400k monthly visits (mobile Site) 2
  3. 3. Know Your Customer • Who is our mobile customer ? • What do they consume, what is relevant to them ? • When do they consume? 3
  4. 4. Know Your Customer What we found out: • Mobile customers are predominantly male • 5 years younger than average desktop customer • Larger share of high value customers • Main reasons to visit mobile Site – Play Lotto – Check Results & Quotes • Highest activity before cut off time 4
  5. 5. The Right Platform http://venturebeat.com/2013/04/03/the-mobile-war-is-over-and-the-app-has-won-80-of-mobile-time-spent-in-apps/ 5
  6. 6. The Right Platform
  7. 7. The Right Platform for us
  8. 8. The Right Platform for us What we found out: •Web App customer ≠ iOS App customer •iOS App customers spend 22% more •Push notifications with CTAs have a positive impact on sales of 1-2%
  9. 9. The Daily Business 9
  10. 10. The Daily Business 10
  11. 11. The Daily Business 11
  12. 12. The Daily Business 12
  13. 13. The Wrap Up • Choose your platform according to customer needs and business objectives • Critically review the content of your website • Let customers test your website • Use data for decision making, not only your gut feeling • Keep track of KPIs to measure success 13

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