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By Shalom Jacobovitz / CC-BY-SA 2 
THE OPEN SUITE 
APPROACH 
H O W T O R I D E T H E S H O C K WAV E S O F A C H A N G I N...
WE FACE MASSIVE TECHNOLOGICAL 
CHANGE
% OF BUSINESS EXECUTIVES 
SAY THAT DIGITAL TECHNOLOGY 
WILL DISRUPT THEIR BUSINESS 
IN 
THE NEXT 12 MONTHS. 93 (FORRESTER)...
BY 2020, MORE THAN SEVEN 
BILLION PEOPLE AND 
BUSINESSES, AND AT LEAST 30 
BILLION DEVICES, WILL BE 
CONNECTED TO THE INTE...
By NASA/Carla Cioffi 
YOU ARE HERE
Created by Rob Lord for the BBC’s Hitch-hiker’s Guide to the Galaxy TV Series
THINGS WITH CONNECTIVITY, SENSORS & 
SOME LOGIC INSIDE COMMUNICATING 
WITH YOU, OTHERS & AMONGST 
THEMSELVES 
By Alfredo B...
DIGITAL BUSINESS IS ABOUT THE CREATION 
OF NEW BUSINESS DESIGNS BY BLURRING 
THE BOUNDARIES OF PHYSICAL & DIGITAL 
WORLDS
BEAUTIFUL EXPERIENCE / STOCK PARTS
By Scott Brinker / ChiefMartec.com
OPEN SUITE IS A STRATEGIC 
ENGINEERING-BASED APPROACH 
TO TURN PANIC INTO 
OPPORTUNITY
VENDORS GO OPEN SUITE BY 
PRIORITISING ADAPTABILITY, FLEXIBILITY 
& INTEGRATION
CUSTOMERS USE THIS APPROACH BY 
BUILDING STEP-BY-STEP ON A PLATFORM
Multi-Channel Outbound 
www Mobile Site Newsletter App Landing Page 
Analytics Commerce CRM Personalization 
Integration/I...
By Chris Preen / CC-BY 2.0
QUESTIONS? 
twitter.com/@bkraft plus.google.com/+BorisKraft http://betterFasterBigger.com
The Open Suite Approach: Ride the Shock Waves of a Changing Web
The Open Suite Approach: Ride the Shock Waves of a Changing Web
The Open Suite Approach: Ride the Shock Waves of a Changing Web
The Open Suite Approach: Ride the Shock Waves of a Changing Web
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The Open Suite Approach: Ride the Shock Waves of a Changing Web

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The Open Suite Approach: Ride the Shock Waves of a Changing Web

  1. 1. By Shalom Jacobovitz / CC-BY-SA 2 THE OPEN SUITE APPROACH H O W T O R I D E T H E S H O C K WAV E S O F A C H A N G I N G W E J.BOYE ARHUS 14 / NOV 5 BORIS KRAFT, MAGNOLIA INTL.
  2. 2. WE FACE MASSIVE TECHNOLOGICAL CHANGE
  3. 3. % OF BUSINESS EXECUTIVES SAY THAT DIGITAL TECHNOLOGY WILL DISRUPT THEIR BUSINESS IN THE NEXT 12 MONTHS. 93 (FORRESTER) By Ed Sweeney
  4. 4. BY 2020, MORE THAN SEVEN BILLION PEOPLE AND BUSINESSES, AND AT LEAST 30 BILLION DEVICES, WILL BE CONNECTED TO THE INTERNET. JORGE LOPEZ, VP & DISTINGUISHED ANALYST, GARTNER
  5. 5. By NASA/Carla Cioffi YOU ARE HERE
  6. 6. Created by Rob Lord for the BBC’s Hitch-hiker’s Guide to the Galaxy TV Series
  7. 7. THINGS WITH CONNECTIVITY, SENSORS & SOME LOGIC INSIDE COMMUNICATING WITH YOU, OTHERS & AMONGST THEMSELVES By Alfredo Borba /
  8. 8. DIGITAL BUSINESS IS ABOUT THE CREATION OF NEW BUSINESS DESIGNS BY BLURRING THE BOUNDARIES OF PHYSICAL & DIGITAL WORLDS
  9. 9. BEAUTIFUL EXPERIENCE / STOCK PARTS
  10. 10. By Scott Brinker / ChiefMartec.com
  11. 11. OPEN SUITE IS A STRATEGIC ENGINEERING-BASED APPROACH TO TURN PANIC INTO OPPORTUNITY
  12. 12. VENDORS GO OPEN SUITE BY PRIORITISING ADAPTABILITY, FLEXIBILITY & INTEGRATION
  13. 13. CUSTOMERS USE THIS APPROACH BY BUILDING STEP-BY-STEP ON A PLATFORM
  14. 14. Multi-Channel Outbound www Mobile Site Newsletter App Landing Page Analytics Commerce CRM Personalization Integration/Inbound
  15. 15. By Chris Preen / CC-BY 2.0
  16. 16. QUESTIONS? twitter.com/@bkraft plus.google.com/+BorisKraft http://betterFasterBigger.com

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