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Surfacing	
  tragic	
  mistakes	
  	
  
The Digital Transformation Edition
Slide 2
Goals	
  our	
  discussion	
  
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  ...
Slide 3
Who	
  are	
  you?	
  
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #J...
Slide 4
Who	
  am	
  I	
  
Presented	
  by	
  Agency	
  Oasis	
  
Slide 5
Who	
  am	
  I	
  
Presented	
  by	
  Agency	
  Oasis	
  
Jake	
  DiMare	
  
Digital	
  Strategist	
  at	
  Agency...
Slide 6
Who	
  am	
  I	
  
Presented	
  by	
  Agency	
  Oasis	
  
	
  
@jakedimare	
  
hEp://ShapingTheGa.me	
  
hEp://Age...
Slide 7
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #JBoye15	
  
Slide 8
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #JBoye15	
  
Slide 9
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #JBoye15	
  
Slide 10
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #JBoye15	
  
Slide 11
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #JBoye15	
  
Slide 12
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #JBoye15	
  
Slide 13
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #JBoye15	
  
Slide 14
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #JBoye15	
  
Slide 15
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #JBoye15	
  
Slide 16
•  The	
  number	
  of	
  digital	
  touch	
  points	
  
is	
  expanding.	
  	
  
•  Customer	
  journeys	
  are	...
Slide 17
Slide 18
*ScoU	
  Brinker	
  -­‐	
  hUp://chiefmartec.com/	
  
…An	
  increasingly	
  complex	
  landscape	
  of	
  markeR...
Slide 19
Yet…	
  
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #JBoye15	
   hU...
Slide 20
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #JBoye15	
  
THE STRUGGL...
Slide 21
Digital	
  TransformaRon	
  refers	
  to	
  the	
  
changes	
  associated	
  with	
  the	
  
applicaRon	
  of	
  ...
Slide 22
People	
   Process	
  	
   Technology	
  
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #Tragic...
Slide 23
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #JBoye15	
  
Customer	
 ...
Slide 24
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #JBoye15	
  
Slide 25
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #JBoye15	
  
2015	
  –	
...
Slide 26
26%	
  
	
  
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #JBoye15	
 ...
Slide 27
78%	
  
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #JBoye15	
  
Mar...
Slide 28
78%	
  
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #JBoye15	
  
Mar...
Slide 29
78%	
  
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #JBoye15	
  
Mar...
Slide 30
78%	
  
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #JBoye15	
  
Mar...
Slide 31
78%	
  
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #JBoye15	
  
Mar...
Slide 32
63%	
  
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #JBoye15	
  
Sen...
Slide 33
Surfacing	
  the	
  Tragic	
  mistakes	
  
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #Tragi...
Slide 34
Failure	
  to	
  lead	
  transformaRon	
  with	
  
a	
  strategy,	
  or	
  with	
  an	
  outdated	
  or	
  
ill-­...
Slide 35
UnderesRmaRng	
  the	
  criRcal	
  
importance	
  of	
  discovery.	
  	
  
Tragic	
  Mistake	
  #2:	
  
Presented...
Slide 36
OveresRmaRng	
  the	
  importance	
  of	
  
technology,	
  while	
  underesRmaRng	
  
the	
  criRcal	
  importanc...
Slide 37
77%	
  
55%	
  
50%	
  
0%	
  
10%	
  
20%	
  
30%	
  
40%	
  
50%	
  
60%	
  
70%	
  
80%	
  
90%	
  
OrganizaRo...
Slide 38
Has	
  anyone	
  been	
  in	
  a	
  situaRon	
  
where	
  it	
  felt	
  like	
  there	
  was	
  too	
  
much	
  f...
Slide 39
UnderesRmaRng	
  the	
  total	
  cost	
  of	
  
ownership	
  associated	
  with	
  
enabling	
  technology.	
  	
...
Slide 40
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #JBoye15	
  
Research
On...
Slide 41
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistakes	
  //	
  #JBoye15	
  
Research
On...
Slide 42
Do	
  you	
  know	
  which	
  KPIs	
  you,	
  or	
  
your	
  organizaRon,	
  are	
  being	
  
measured	
  against...
Slide 43
Failure	
  to	
  arRculate	
  business	
  
criRcal	
  KPIs,	
  or	
  focusing	
  on	
  acRvity	
  
metrics,	
  in...
Slide 44
How	
  can	
  we	
  be	
  beUer	
  prepared?	
  
Slide 45
Establish	
  well	
  defined	
  and	
  clearly	
  
communicated	
  stretch	
  goals.	
  	
  
Presented	
  by	
  Ja...
Slide 46
Establish	
  well	
  defined	
  and	
  clearly	
  
communicated	
  stretch	
  goals.	
  	
  
Presented	
  by	
  Ja...
Slide 47
Encourage	
  and	
  enable	
  strong	
  
leadership	
  involvement.	
  	
  
Presented	
  by	
  Jake	
  DiMare	
  ...
Slide 48
Encourage	
  and	
  enable	
  strong	
  
leadership	
  involvement.	
  	
  
Presented	
  by	
  Jake	
  DiMare	
  ...
Slide 49
Create	
  and	
  follow	
  a	
  clear	
  pathway	
  
to	
  change.	
  	
  
Presented	
  by	
  Jake	
  DiMare	
  /...
Slide 50
Create	
  and	
  follow	
  a	
  clear	
  pathway	
  
to	
  change.	
  	
  
	
  	
  
Presented	
  by	
  Jake	
  Di...
Slide 51
Encourage	
  and	
  empower	
  frontline	
  
ownership	
  of	
  change.	
  	
  	
  
Presented	
  by	
  Jake	
  Di...
Slide 52
Encourage	
  and	
  empower	
  frontline	
  
ownership	
  of	
  change.	
  	
  	
  
Presented	
  by	
  Jake	
  Di...
Slide 53
What	
  have	
  
we	
  missed?	
  
Presented	
  by	
  Jake	
  DiMare	
  //	
  @jakedimare	
  //	
  #TragicMistake...
Slide 54
Who	
  am	
  I	
  
Presented	
  by	
  Agency	
  Oasis	
  
	
  
@jakedimare	
  
hEp://ShapingTheGa.me	
  
hEp://Ag...
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Surfacing the tragic mistakes to avoid By: Jake DiMare (USA), Agency Oasis

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Apple Watch, Gear VR, internet toasters…Does it seem like every time we turn around there’s a new opportunity to reach customers on the horizon? Although most organizations will never consider the effectiveness of toasting a logo onto their customer’s rye bread, it’s quite likely they’re thinking through the digital transformation necessary to successfully publish, engage, and measure across an ever-expanding landscape of emerging channels with personalized and contextual customer experiences. Orchestrating this delivery so it’s seamless, integrated, and consistent is no trivial task and the transformation necessary to be successful involves leadership vision, technology, enablement, and processes.

In this 45 minute session we will explore some of the early mistakes many organizations make when planning and preparing for the digital transformation necessary to support Omnichannel Marketing. After a short presentation on the subject we’ll open it up to discussion and collaboratively seek new ideas on how to succeed. Although this session will be focused on digital leadership, the challenges we will discuss are applicable across the organization and all are welcome.

Published in: Leadership & Management
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Surfacing the tragic mistakes to avoid By: Jake DiMare (USA), Agency Oasis

  1. 1. Surfacing  tragic  mistakes     The Digital Transformation Edition
  2. 2. Slide 2 Goals  our  discussion   Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   Define  Digital   Transforma1on.   Explore  the   tragic  mistakes.   Discuss  risk   mi1ga1on   tac1cs.  
  3. 3. Slide 3 Who  are  you?   Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15  
  4. 4. Slide 4 Who  am  I   Presented  by  Agency  Oasis  
  5. 5. Slide 5 Who  am  I   Presented  by  Agency  Oasis   Jake  DiMare   Digital  Strategist  at  Agency  Oasis  LA   I’m  interested  in  the  people,  process,   and  technology  behind  world-­‐class   Digital  Customer  Experiences.     I’m  passionate  about  my  wife,  good   food,  bad  food,  fast  cars,  fast  sailboats,   movies,  &  hiking.    
  6. 6. Slide 6 Who  am  I   Presented  by  Agency  Oasis     @jakedimare   hEp://ShapingTheGa.me   hEp://AgencyOasis.com     #TragicMistakes   #JBoye15    
  7. 7. Slide 7 Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15  
  8. 8. Slide 8 Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15  
  9. 9. Slide 9 Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15  
  10. 10. Slide 10 Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15  
  11. 11. Slide 11 Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15  
  12. 12. Slide 12 Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15  
  13. 13. Slide 13 Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15  
  14. 14. Slide 14 Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15  
  15. 15. Slide 15 Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15  
  16. 16. Slide 16 •  The  number  of  digital  touch  points   is  expanding.     •  Customer  journeys  are  growing   more  complex.     •  More  and  more  consumers  are   turning  to  digital  channels  to   complete  transacRons.     More  is  expected  of  markeRng  than  ever…   Presented  by  Jake  DiMare  //  @jakedimare  //  #CustomerObsessed  //  #JBoye15  
  17. 17. Slide 17
  18. 18. Slide 18 *ScoU  Brinker  -­‐  hUp://chiefmartec.com/   …An  increasingly  complex  landscape  of  markeRng  technology.   Making  it  all  work…  
  19. 19. Slide 19 Yet…   Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   hUp://blog.gleanster.com/2013/04/13/whats-­‐wrong-­‐with-­‐markeRng-­‐automaRon-­‐today/   80%   Companies  that  invest  in  markeRng   automaRon  fail  to  leverage  the  full   breadth  of  features  in  the  tools   70%   MarkeRng  organizaRons  have   difficulty  moving  beyond  tradiRonal   batch  and  blast  email  campaigns.    
  20. 20. Slide 20 Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   THE STRUGGLE IS REAL
  21. 21. Slide 21 Digital  TransformaRon  refers  to  the   changes  associated  with  the   applicaRon  of  digital  technology  to  all   aspects  of  running  a  business   organizaRon.     Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15  
  22. 22. Slide 22 People   Process     Technology   Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   Digital  TransformaRon  Involves  
  23. 23. Slide 23 Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   Customer   Experience   Customer   Understanding   Revenue  Growth   Cohesive  brand   experience   OperaRonal   Process   Process   automaRon   Worker   enablement   Performance   monitoring   Business  Model   Digital  businesses   TransiRoning  to   digital   Digital   globalizaRon   Digital  delivery   Business  intelligence   Omnichannel   measurement                                                                 Centralized  data  &  process   Business  &  IT  cohesion  
  24. 24. Slide 24 Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15  
  25. 25. Slide 25 Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   2015  –  78%!  
  26. 26. Slide 26 26%     Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   Marketers  who  believe  their  role   has  changed  more  in  the  last  2   years  than  the  previous  50.   hUp://wwwimages.adobe.com/content/dam/Adobe/en/soluRons/digital-­‐markeRng/pdfs/ adobe-­‐digital-­‐distress-­‐survey.pdf  
  27. 27. Slide 27 78%   Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   Marketers  who  believe  the  role   will  undergo  a  fundamental   change  in  the  next  5  years.     hUp://www.accenture.com/sitecollecRondocuments/us-­‐en/insight-­‐cmo-­‐digital-­‐ transformaRon-­‐summary/accenture-­‐cmo-­‐insights-­‐2014-­‐pdf.pdf  
  28. 28. Slide 28 78%   Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   Marketers  who  believe  the  role   will  undergo  a  fundamental   change  in  the  next  5  years.     hUp://www.accenture.com/sitecollecRondocuments/us-­‐en/insight-­‐cmo-­‐digital-­‐ transformaRon-­‐summary/accenture-­‐cmo-­‐insights-­‐2014-­‐pdf.pdf   Top  three  changes  cited:  
  29. 29. Slide 29 78%   Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   Marketers  who  believe  markeRng   will  undergo  a  fundamental   change  in  the  next  5  years.     hUp://www.accenture.com/sitecollecRondocuments/us-­‐en/insight-­‐cmo-­‐digital-­‐ transformaRon-­‐summary/accenture-­‐cmo-­‐insights-­‐2014-­‐pdf.pdf   Top  three  changes  cited:  analyRcs,  
  30. 30. Slide 30 78%   Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   Marketers  who  believe  markeRng   will  undergo  a  fundamental   change  in  the  next  5  years.     hUp://www.accenture.com/sitecollecRondocuments/us-­‐en/insight-­‐cmo-­‐digital-­‐ transformaRon-­‐summary/accenture-­‐cmo-­‐insights-­‐2014-­‐pdf.pdf   Top  three  changes  cited:  analyRcs,  digital,  
  31. 31. Slide 31 78%   Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   Marketers  who  believe  markeRng   will  undergo  a  fundamental   change  in  the  next  5  years.     hUp://www.accenture.com/sitecollecRondocuments/us-­‐en/insight-­‐cmo-­‐digital-­‐ transformaRon-­‐summary/accenture-­‐cmo-­‐insights-­‐2014-­‐pdf.pdf   Top  three  changes  cited:  analyRcs,  digital,  and  mobile  
  32. 32. Slide 32 63%   Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   Senior  execuRves  who  believe   digital  transformaRon  isn’t   happening  quickly  enough   hUp://santokupartners.com/ten-­‐digital-­‐transformaRon-­‐staRsRcs-­‐for-­‐c-­‐suite/  
  33. 33. Slide 33 Surfacing  the  Tragic  mistakes   Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15  
  34. 34. Slide 34 Failure  to  lead  transformaRon  with   a  strategy,  or  with  an  outdated  or   ill-­‐informed  strategy.       Tragic  Mistake  #1:   Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15  
  35. 35. Slide 35 UnderesRmaRng  the  criRcal   importance  of  discovery.     Tragic  Mistake  #2:   Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15  
  36. 36. Slide 36 OveresRmaRng  the  importance  of   technology,  while  underesRmaRng   the  criRcal  importance  of  resource   enablement  and  process.     Tragic  Mistake  #3:   Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15  
  37. 37. Slide 37 77%   55%   50%   0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   OrganizaRons  Surveyed   Missing  Skills   Cultural  Issues   IneffecRve  IT   OrganizaRonal  gaps  in  digital  transformaRon   Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   *Digital  TransformaRon:  A  Roadmap  for  Billion  Dollar  OrganizaRons  (Cap  Gemini  ConsulRng)  
  38. 38. Slide 38 Has  anyone  been  in  a  situaRon   where  it  felt  like  there  was  too   much  focus  on  the  cost  of   technology?   Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15  
  39. 39. Slide 39 UnderesRmaRng  the  total  cost  of   ownership  associated  with   enabling  technology.     Tragic  Mistake  #4:   Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15  
  40. 40. Slide 40 Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   Research Onsite Sessions Solution Integrator Brand Asset Delivery Prioritize Web Experience Apply Brand Standards Deliver Brand Standards Configure CMS Create/Deliver Content Content Pop QA Brand Validation Deliver Brand Standards Create/Deliver Content Brand Validation Wireframes Custom Code Data Schema Configuration UX Concepts Training Approve Budget Allocations Approve UX Present Strategy Purchase technology Optimize & Grow
  41. 41. Slide 41 Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   Research Onsite Sessions Solution Integrator Brand Asset Delivery Prioritize Web Experience Apply Brand Standards Deliver Brand Standards Configure CMS Create/Deliver Content Content Pop QA Brand Validation Deliver Brand Standards Create/Deliver Content Brand Validation Wireframes Custom Code Data Schema Configuration UX Concepts Training Approve Budget Allocations Approve UX Present Strategy Purchase technology Optimize & Grow
  42. 42. Slide 42 Do  you  know  which  KPIs  you,  or   your  organizaRon,  are  being   measured  against?  What  are  they?   What  would  you  do  differently?   Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15  
  43. 43. Slide 43 Failure  to  arRculate  business   criRcal  KPIs,  or  focusing  on  acRvity   metrics,  instead  of  results.     Digital  TransformaRon  Mistake  #5:   Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15  
  44. 44. Slide 44 How  can  we  be  beUer  prepared?  
  45. 45. Slide 45 Establish  well  defined  and  clearly   communicated  stretch  goals.     Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   AspiraRon…  
  46. 46. Slide 46 Establish  well  defined  and  clearly   communicated  stretch  goals.     Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   OrganizaRons  that  employ  this  tacRc  are  3x  more  likely  to  succeed.     2008  McKinsey  global  survey  on  performance  transformaRon   AspiraRon…  
  47. 47. Slide 47 Encourage  and  enable  strong   leadership  involvement.     Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   Leadership…  
  48. 48. Slide 48 Encourage  and  enable  strong   leadership  involvement.     Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   OrganizaRons  that  employ  this  tacRc  are  2x  more  likely  to  succeed.     2008  McKinsey  global  survey  on  performance  transformaRon   Leadership…  
  49. 49. Slide 49 Create  and  follow  a  clear  pathway   to  change.     Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   Process…  
  50. 50. Slide 50 Create  and  follow  a  clear  pathway   to  change.         Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   OrganizaRons  that  employ  this  tacRc  are  65%  more  likely  to  succeed.     2008  McKinsey  global  survey  on  performance  transformaRon   Process…  
  51. 51. Slide 51 Encourage  and  empower  frontline   ownership  of  change.       Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   Energy…  
  52. 52. Slide 52 Encourage  and  empower  frontline   ownership  of  change.       Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15   OrganizaRons  that  employ  this  tacRc  are  71%  more  likely  to  succeed.     2008  McKinsey  global  survey  on  performance  transformaRon   Energy…  
  53. 53. Slide 53 What  have   we  missed?   Presented  by  Jake  DiMare  //  @jakedimare  //  #TragicMistakes  //  #JBoye15  
  54. 54. Slide 54 Who  am  I   Presented  by  Agency  Oasis     @jakedimare   hEp://ShapingTheGa.me   hEp://AgencyOasis.com   #TragicMistakes   #JBoye15    

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