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A LITTLE MORE ACTION
A LITTLE LESS CONVERSATION
SOFIE VERHALLE - TALKING HEADS - #JBOYE15
Towards A #Socbiz & #Egov With
S...
I’m Sofie
aka
Lamazone
Hi!
sofie@talkingheads.be
+32 478 208 411

www.talkingheads.be

twitter.com/lamazone
linkedin.com/i...
PLEASED TOMEET YOU
TRENDS& IMPACT
Organization
society
POlitical/economical
technology
individually
responsibility
Sustainability global
Local big &small da...
OPEN
Always ON
Always connected
Always personal
Principles
24/7 communication?
Active on all channels?
1 op 1?
Impact?
CLOSED
Distrust
Room for absence
Anonymity
Principles
Gain trust
Leave room for absence
Respect anonymity
Impact
TOGETHERNESS
From flying solo
…
Social
Media
Corp
Com
Int
Com
HR IT …Purchase
Admin-
istration
Ext
Com
Over basic collaboration
…
Social
Media
Corp
Com
Int
Com
HR IT …Purchase
Admin-
istration
Ext
Com
to social business & government
…
Social
Media
Corp
Com
Int
Com
HR IT …Purchase
Admin-
istration
Ext
Com
organisation
hierarchy collaboration
I N
conversation, collaboration & co-creation
E XI N & E X
Conversation
Collaboration
Co-creation
Principles
Listen
Facilitate
Make the fist move
impact
both internal as external
WHATABOUT YOU?
BETTERSMARTER
STEPS
Build a social business & government
…
Social
Media
Corp
Com
Int
Com
HR IT …Purchase
Admin-
istration
Ext
Com
HAVE IMPACT ON
COMPANY
DECISIONS
HELP BUILD
COMPANY CULTURE
GET TO KNOW
YOUR COLLEAGUES

1
2
3
SOCIAL BUSINESS & GOVERNMEN...
SOCIAL BUSINESS & GOVERNMENT
BENEFITSYOURBUSINESS*

RESEARCHANDDEVELOPMENT



INNOVATIVE INSIGHTS (NEW TRENDS)

DISCOVER S...
FIND THE
SUPERHEROES
IN YOUR
COMPANY!
1
FIND THE
COMMON
DENOMINATOR
TO GET
BUY-IN!
2
CHANGE
THE WAY
IN WHICH
YOU WORK
3
SOME SUPERHERO TIPS!
Transparency, vision and leadership are essential
Focus on the positive stories. Build cases.
With gr...
✓ OUR BLOG FOR ALL THINGS SOCIAL
✓ TWITTER FOR FAST SOCIAL MEDIA SNIPPETS
✓ SLIDESHARE TO BE SMARTER WITH SOCIAL MEDIA
✓ F...
twitter.com/lamazone

sofie@talkingheads.be
+32 478 208 411

www.talkingheads.be

linkedin.com/in/sofieverhalle

facebook....
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Sofie Verhalle: A little less conversation, a little more action

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The world is changing at a steady pace. Digital disruption is making businesses and governments alike adapt or die. We’re already noticing social media and network thinking are influencing and changing the way large corporations and governments connect with customers and citizens. #egov or #convgov are just the first steps in the way to #socialgov: an agile and flexible government where citizens and employees alike converse, communicate and collaborate. For businesses we see that traditional ways of working and communicating are being questioned. There is a shift towards a #socbiz, or social business approach, in which corporations evolve a more transparent and collaborative system with customers and employees. Employees as well? Why yes, the citizen or customer might be king, but your employees are your superheroes.

In this workshop we will focus on the ideas, workflows and challenges behind internal collaboration in an #egov and #socbiz. We encourage and facilitate the exchange of ideas, best practices and information on what it takes to become a réal social government or business

Published in: Social Media
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Sofie Verhalle: A little less conversation, a little more action

  1. 1. A LITTLE MORE ACTION A LITTLE LESS CONVERSATION SOFIE VERHALLE - TALKING HEADS - #JBOYE15 Towards A #Socbiz & #Egov With Smarter Social Media & Better Collaboration
  2. 2. I’m Sofie aka Lamazone Hi! sofie@talkingheads.be +32 478 208 411
 www.talkingheads.be
 twitter.com/lamazone linkedin.com/in/sofieverhalle
 facebook.com/lamazone feel free to connect:
  3. 3. PLEASED TOMEET YOU
  4. 4. TRENDS& IMPACT
  5. 5. Organization society POlitical/economical technology individually responsibility Sustainability global Local big &small data Cloud computing social mobile transparency collaboration Civilparticipation Sharing,Peerto peer flexibility connectivity senseofpurpose authenticity
  6. 6. OPEN
  7. 7. Always ON Always connected Always personal Principles
  8. 8. 24/7 communication? Active on all channels? 1 op 1? Impact?
  9. 9. CLOSED
  10. 10. Distrust Room for absence Anonymity Principles
  11. 11. Gain trust Leave room for absence Respect anonymity Impact
  12. 12. TOGETHERNESS
  13. 13. From flying solo … Social Media Corp Com Int Com HR IT …Purchase Admin- istration Ext Com
  14. 14. Over basic collaboration … Social Media Corp Com Int Com HR IT …Purchase Admin- istration Ext Com
  15. 15. to social business & government … Social Media Corp Com Int Com HR IT …Purchase Admin- istration Ext Com
  16. 16. organisation hierarchy collaboration
  17. 17. I N conversation, collaboration & co-creation E XI N & E X
  18. 18. Conversation Collaboration Co-creation Principles
  19. 19. Listen Facilitate Make the fist move impact both internal as external
  20. 20. WHATABOUT YOU?
  21. 21. BETTERSMARTER STEPS
  22. 22. Build a social business & government … Social Media Corp Com Int Com HR IT …Purchase Admin- istration Ext Com
  23. 23. HAVE IMPACT ON COMPANY DECISIONS HELP BUILD COMPANY CULTURE GET TO KNOW YOUR COLLEAGUES
 1 2 3 SOCIAL BUSINESS & GOVERNMENT BENEFITSEMPLOYEES*
 WORK MORE EFFICIENTLY INCREASE YOUR EXPERTISE CONTINUOUS LEARNING FROM COLLEAGUES
 
 IMPROVE YOUR 
 PMSKILLS WORK AGILE AND REMOTELY BRAINSTORM WITH BROADER AUDIENCE 
 BOOST YOUR CAREER SHOW OFF OWN WORK
 SHARE YOUR TEAM’S SUCCESSES GAIN NEW INSIGHTS VIA FEEDBACK CROWD SOURCE R&D
 4 5 6 7 8 9 10 11 12 13 14 *arguments to get buy-in
  24. 24. SOCIAL BUSINESS & GOVERNMENT BENEFITSYOURBUSINESS*
 RESEARCHANDDEVELOPMENT
 
 INNOVATIVE INSIGHTS (NEW TRENDS)
 DISCOVER SUGGESTIONS OF CLIENTS/PROSPECTS
 REALTIME INNOVATION AND FEEDBACK (=CROWDSOURCED RESEARCH AND DEVELOPMENT)
 MARKETING&COMMUNICATIONS
 
 MARKETING INSIGHTS 
 DIRECT RESPONSE
 CAMPAIGN TRACKING
 EVENT MANAGEMENT THROUGH EVENT- EXPERIENCE AND FOLLOW UP (LEADS) CUSTOMERCARE
 
 IMMEDIATE MONITORING AND DETECTION
 FOLLOW UP FASTER
 MAINTAIN AMBASSADORS 
 REWARDS LOYAL CUSTOMERS SALES
 
 SALES INSIGHTS 
 CATCHING THE LEAD
 PROACTIVE LEAD GENERATION THROUGH
 REFERRALS AND TESTIMONIALS
 *arguments to get buy-in
  25. 25. FIND THE SUPERHEROES IN YOUR COMPANY! 1
  26. 26. FIND THE COMMON DENOMINATOR TO GET BUY-IN! 2
  27. 27. CHANGE THE WAY IN WHICH YOU WORK 3
  28. 28. SOME SUPERHERO TIPS! Transparency, vision and leadership are essential Focus on the positive stories. Build cases. With great power comes great responsibility Building a strong and loyal community takes time No external brand love without internal brand love
  29. 29. ✓ OUR BLOG FOR ALL THINGS SOCIAL ✓ TWITTER FOR FAST SOCIAL MEDIA SNIPPETS ✓ SLIDESHARE TO BE SMARTER WITH SOCIAL MEDIA ✓ FACEBOOK FOR A SNEAK PEEK BEHIND THE SCENES ✓ LINKEDIN TO CONNECT PROFESSIONALLY ✓ SPEAK DUTCH? SCHRIJF JE IN OP ONZE NIEUWSBRIEF! Stay connected to Talking Heads?
  30. 30. twitter.com/lamazone
 sofie@talkingheads.be +32 478 208 411
 www.talkingheads.be
 linkedin.com/in/sofieverhalle
 facebook.com/lamazone feel free to connect

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