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Are you interested in increasing engagement with your organization's brand? Customer communities are a popular means to achieving this goal, but starting them can seem overwhelming. Online communities are commonly associated with large companies like SAP's SCN or consumer product markets like My Starbucks Idea. However, their benefits apply to small and medium sized business in the same way.
Michael's talk seeks to encourage organizations of any size to implement customer communities. He will explore the pros and cons when setting out on improving your customers' experience via this powerful communication channel.