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Improving content quality on GOV.UK Simon kaplan

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Improving content quality on GOV.UK Simon kaplan

  1. 1. Simon Kaplan Product content lead, GOV.UK Government Digital Service simon.kaplan@digital.cabinet-office.gov.uk Wednesday, 5 November 14
  2. 2. 1.How GOV.UK happened. 2.Content quality: a strategy for improvement. 3.What’s the future? Simon Kaplan GDS Wednesday, 5 November 14
  3. 3. How GOV.UK happened Simon Kaplan GDS Wednesday, 5 November 14
  4. 4. Simon Kaplan GDS Wednesday, 5 November 14
  5. 5. https://www.gov.uk/design-principles Simon Kaplan GDS Wednesday, 5 November 14
  6. 6. Start with needs* *user needs not government needs Simon Kaplan GDS Wednesday, 5 November 14
  7. 7. Simon Kaplan GDS Wednesday, 5 November 14
  8. 8. Simon Kaplan GDS Wednesday, 5 November 14
  9. 9. 3 categories of content on GOV.UK: - mainstream - departments and policies - specialist Simon Kaplan GDS Wednesday, 5 November 14
  10. 10. A single government domain: - with content from 26 departments and 130 government agencies (35 to go) - 1662 publishers across government - 124,927 content items so far - 2 million visits a day Simon Kaplan GDS Wednesday, 5 November 14
  11. 11. Content quality: a strategy for improvement Simon Kaplan GDS Wednesday, 5 November 14
  12. 12. What are the issues? - push content not pull - jargon not plain English - put everything up that government produces Simon Kaplan GDS Wednesday, 5 November 14
  13. 13. Words to avoid agenda advancing collaborate combating commit/pledge countering deliver deploy dialogue disincentivise (and incentivise) slimming down streamline tackling transforming utilise Metaphors • drive or drive out • going forward • in order to • one-stop shop • ring fencing empower facilitate focusing foster initiate key land leverage liaise overarching progress robust Simon Kaplan GDS * Wednesday, 5 November 14
  14. 14. Solutions: Imbue digital teams with a vision. They are making a difference because their proactive work can change the user experience. Simon Kaplan GDS Wednesday, 5 November 14
  15. 15. ‘We challenge and enable government to create and manage the highest quality content’ Simon Kaplan GDS Wednesday, 5 November 14
  16. 16. Develop a strategy that: - creates a content community to support digital teams. - gives feedback and is transparent about content quality. Simon Kaplan GDS Wednesday, 5 November 14
  17. 17. Support digital teams through training... Simon Kaplan GDS Wednesday, 5 November 14
  18. 18. and standards... https://www.gov.uk/government-digital-guidance/content-publishing Simon Kaplan GDS Wednesday, 5 November 14
  19. 19. Provide digital teams with back-up: - research and evidence - advice - data - best practice examples Simon Kaplan GDS Wednesday, 5 November 14
  20. 20. Simon Kaplan GDS Wednesday, 5 November 14
  21. 21. Content clinics and an online community - Clinics are an opportunity for face-to-face meetings between digital team members from across government facilitated by GDS - monthly events - started in London but are now being held regionally Simon Kaplan GDS Wednesday, 5 November 14
  22. 22. Simon Kaplan GDS Wednesday, 5 November 14
  23. 23. Simon Kaplan GDS Wednesday, 5 November 14
  24. 24. Simon Kaplan GDS Wednesday, 5 November 14
  25. 25. Simon Kaplan GDS Wednesday, 5 November 14
  26. 26. Feedback and post publishing quality checks Simon Kaplan GDS Wednesday, 5 November 14
  27. 27. Simon Kaplan GDS Wednesday, 5 November 14
  28. 28. Spot checks focus on those content elements that are most important in guaranteeing good quality. Simon Kaplan GDS Wednesday, 5 November 14
  29. 29. Simon Kaplan GDS Wednesday, 5 November 14
  30. 30. We plan to: - concentrate on most viewed content - embed digital team members at GDS and vice-versa - roll out a programme of managing editor workshops - look at controls of what goes on the site and develop our archiving policy Simon Kaplan GDS Wednesday, 5 November 14
  31. 31. Conclusions: - give digital teams as much backup as possible - including feedback about what good means - create mini-GDSs in departments and agencies - put resources into long term organisational change in the digital culture Simon Kaplan GDS Wednesday, 5 November 14
  32. 32. Lessons learnt: - if you give people a challenge, the remit, tools and the creative space they’ll move mountains - if you can win over your antagonists, you’re half-way there Simon Kaplan GDS Wednesday, 5 November 14
  33. 33. Simon Kaplan Product content lead, GOV.UK Government Digital Service simon.kaplan@digital.cabinet-office.gov.uk Wednesday, 5 November 14
  34. 34. Simon Kaplan GGDDS S Wednesday, 5 November 14
  35. 35. 499, 271 unique page views 4.8 mins on page 98% entrances Simon Kaplan GGDDSS Wednesday, 5 November 14
  36. 36. Good quality content means users: - are more sure they’ve found the right information - return to the site because they trust it and find it easy to use Simon GDS Wednesday, 5 November 14
  37. 37. Simon Kaplan GDS Wednesday, 5 November 14
  38. 38. Is there anything wrong with this page? Simon Kaplan GDS Wednesday, 5 November 14
  39. 39. Simon Kaplan GDS Wednesday, 5 November 14
  40. 40. Too much being published? Simon Kaplan GDS Wednesday, 5 November 14

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