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SharePoint: It’s Geek to MeCultivating a profitable intellectual farm in SharePoint                                       ...
The History    1990 = ~30 employees, 1 office    2012 = ~600 employees, 13 officesNORTH AMERICABOSTON, MACHARLOTTE, NCCH...
Our ToolsKnowledge Resource Team We provide knowledge management for the firm Among our many tools is the firm’s SharePo...
The Importance of Knowledge Management in the Architectural IndustryIT only addresses the symbolic processes   Storing of...
The Green Community
Initial Issues   An abundance of emails sent to distribution lists   Authoritative information is lost   Insights are l...
Confusion between SharePoint and the database“The relation between what we see and what we know is never settled. Eacheven...
People perceive things differentlyPerception has a direct impact on an individual’s      motivation and acceptance of change
Language as a barrierWhat they hear
Language as a barrier
Tearing down fencesWhat they understand
Tearing down fences
Explaining the Database              The DatabaseAcres of land to plant seeds of information
Explaining SharePoint       SharePointSharecropping on ORCHARD
Knowledge SharingThe Green Community Site                           Silos of Authoritative information
LibrariesLEED Certified Projects
Discussion BoardsGreen Community Forum
Staff SearchSearch for Accredited Staff
Blended LearningVideo Presentations
Blended LearningWebEx PresentationsStudy Guides
Metrics for Project Success   Reduction in the number of attachments in emails   | 15%   Reduction in volume of email | ...
End UsersEnd Users don’t care what the solution is . . .   They just want their organizational problems solved.          ...
Key StepsStep One:Identify needs by asking them how they want their site to work. (let them feel as ifthey are building it...
Developing a language for other user groupsUser Group: Sales TeamDatabase                 =   WarehouseSharePoint         ...
Engage         Become a member of the site development team.Participate in the same way you want your users to participate...
115 Fifth AvenueNew York, NY 11211T. 212.353.7200F. 212.353.7676WWW.PERKINSEASTMAN.COM
SharePoint: It’s Geek to Me
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SharePoint: It’s Geek to Me

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Perkins Eastman case study presented at the J. Boye Philadelphia 12 conference by Beth Baxendale.

Since our founding in 1981, Perkins Eastman has become a leading international architecture firm. As a knowledge-based firm of nearly 650 professionals in 13 offices worldwide, we rely heavily on our intranet to cultivate and share insights throughout our architectural practice.
We launched SharePoint in 2009, and like so many others we have struggled to get widespread user adoption of the new contributive online environment. Over the past year, taking our firm-wide Green Committee as a test group, we set out to make converts.
Our breakthrough moment was realizing that terminology, not technology, was what put users off. Making simple adjustments to our geeky technical language, adopting in its place vocabulary more friendly to the user group, helped them connect with their site. For the Green community—concerned with green design and environmentally sustainable architecture—what could be more appropriate than language that conveyed the organic nature of knowledge harvesting and sharing? No longer identified as end users, the group now sees themselves as developers of a profitable intellectual farm rather than the tenants of a restrictive information warehouse. SharePoint is no longer just another in a long line of applications with its own jargon to decipher; it is their acre of land in which to plant insights, lessons learned, and shared resources, yielding a bounty that can be harvested and shared by all.
With the language barrier cleared, the group has begun tilling, contributing openly to site development and planning. And some seeds are already going in the ground: they now exchange links, participate in forums, share documents and generally behave in a way that makes it clear this is finally their farm.
Want to really leverage the power of SharePoint? Know this: If they build it, they will come.

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SharePoint: It’s Geek to Me

  1. 1. SharePoint: It’s Geek to MeCultivating a profitable intellectual farm in SharePoint 9.May.2012 © 2010 Perkins Eastman Architects, PC
  2. 2. The History  1990 = ~30 employees, 1 office  2012 = ~600 employees, 13 officesNORTH AMERICABOSTON, MACHARLOTTE, NCCHICAGO, ILNEW YORK, NYSAN FRANCISCO, CAPITTSBURGH, PASTAMFORD, CTTORONTO, ONWASHINGTON, DCSOUTH AMERICAGUAYAQUIL, ECUASIAMUMBAI, INDSHANGHAI, PRCMIDDLE EASTDUBAI, UAE
  3. 3. Our ToolsKnowledge Resource Team We provide knowledge management for the firm Among our many tools is the firm’s SharePoint-based intranetORCHARD ORCHARD is what we call our intranet It is the central source for all internal company information / communication
  4. 4. The Importance of Knowledge Management in the Architectural IndustryIT only addresses the symbolic processes Storing of plans, project descriptions, and project photographyKnowledge Management capitalizes on the informal discussions that surround theproject Lessons learned Insights Innovation
  5. 5. The Green Community
  6. 6. Initial Issues An abundance of emails sent to distribution lists Authoritative information is lost Insights are lost Need for identifying green projects Need to identify LEED accredited individuals Need for accessing LEED score sheets
  7. 7. Confusion between SharePoint and the database“The relation between what we see and what we know is never settled. Eachevening we see the sun set. We know that the earth is turning away from it. Yetthe knowledge, the explanation, never quite fits the sight.”― John Berger, Ways of Seeing
  8. 8. People perceive things differentlyPerception has a direct impact on an individual’s motivation and acceptance of change
  9. 9. Language as a barrierWhat they hear
  10. 10. Language as a barrier
  11. 11. Tearing down fencesWhat they understand
  12. 12. Tearing down fences
  13. 13. Explaining the Database The DatabaseAcres of land to plant seeds of information
  14. 14. Explaining SharePoint SharePointSharecropping on ORCHARD
  15. 15. Knowledge SharingThe Green Community Site Silos of Authoritative information
  16. 16. LibrariesLEED Certified Projects
  17. 17. Discussion BoardsGreen Community Forum
  18. 18. Staff SearchSearch for Accredited Staff
  19. 19. Blended LearningVideo Presentations
  20. 20. Blended LearningWebEx PresentationsStudy Guides
  21. 21. Metrics for Project Success Reduction in the number of attachments in emails | 15% Reduction in volume of email | 85% Reduction in shared drive use | 45% Increase in use of intranet | 85%
  22. 22. End UsersEnd Users don’t care what the solution is . . . They just want their organizational problems solved. Discover the real, tangible business problem . . .  And propose a solution, even if it is partial.
  23. 23. Key StepsStep One:Identify needs by asking them how they want their site to work. (let them feel as ifthey are building it.)Step Two:Build a site (together) that addresses the needsStep Three:Call it something other than SharePointStep Four:Refer to Web Parts, Wikis, Forums, etc. as something that allows them to makeuseful connections.
  24. 24. Developing a language for other user groupsUser Group: Sales TeamDatabase = WarehouseSharePoint = Store“Sales” Team Site = Showroom
  25. 25. Engage Become a member of the site development team.Participate in the same way you want your users to participate in the finished site. Listen more than you talk!
  26. 26. 115 Fifth AvenueNew York, NY 11211T. 212.353.7200F. 212.353.7676WWW.PERKINSEASTMAN.COM

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