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Making the Internet fast, reliable and secure
Kirsten Laaspere, Enterprise Community Manager
©2015 AKAMAI | FASTER FORWARDTM
Selling the Shift:
How to Effectively Navigate Change Management
So we trick them.
Compani...
©2015 AKAMAI | FASTER FORWARDTM
Set yourself up for success
Identify your ideal end state.
To learn the right path, you ne...
©2015 AKAMAI | FASTER FORWARDTM
Make sure you can measure your success
Be able to prove that you made it!
Think proactivel...
©2015 AKAMAI | FASTER FORWARDTM
Identify all the key players
Know all the people who will help you get to success…
… and w...
©2015 AKAMAI | FASTER FORWARDTM
Outline manageable tasks and define responsibility
Determine tasks (and people) that will ...
©2015 AKAMAI | FASTER FORWARDTM
Check in regularly
Make sure you’re on track throughout the process.
Don’t wait until the ...
©2015 AKAMAI | FASTER FORWARDTM
Practical Applications
Share your ‘major change’ ideals and we’ll talk through how to sell...
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Selling the Shift: How to Effectively Navigate Change Management By: Kirsten Laaspere (USA), Akamai Technologies

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How many New Year’s Resolutions have you ever really stuck to? If you’re like the majority of the world, your best intentions likely didn’t see you past the first few weeks of the year. This does not reflect poorly on a person’s ambitions but rather on how they structured the resolution. Big, bold goals may sound good, but if you don’t have actionable steps to follow, you will likely fall short. A goal without a plan is just a wish.

By combining familiar concepts with real world business applications, learn how you can ease users into making a change in culture or process through purposeful, manageable, and cohesive shifts.

In this session we’ll cover:
- Identifying the right big goals
- Prioritizing for time, effort, and impact
- Breaking out manageable action items
- Selling the audience, not the task

Published in: Internet
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Selling the Shift: How to Effectively Navigate Change Management By: Kirsten Laaspere (USA), Akamai Technologies

  1. 1. Making the Internet fast, reliable and secure Kirsten Laaspere, Enterprise Community Manager
  2. 2. ©2015 AKAMAI | FASTER FORWARDTM Selling the Shift: How to Effectively Navigate Change Management So we trick them. Companies – and people – are change averse.
  3. 3. ©2015 AKAMAI | FASTER FORWARDTM Set yourself up for success Identify your ideal end state. To learn the right path, you need to know where you are going. New Year’s Resolution: Lose 10lbs in 6 months Social Platform Goal: Reach 75% adoption
  4. 4. ©2015 AKAMAI | FASTER FORWARDTM Make sure you can measure your success Be able to prove that you made it! Think proactively about how you are going to track your success. Quantitative (#) Measure at intervals Qualitative (!) Establish a baseline for comparison Lose 10lbs - Weekly weight-ins (#) - Food journal (!/#) - Exercise schedule (#) Reach 70% adoption - Built-in reports (#) - Custom surveys (!) - Unique KPIs (#)
  5. 5. ©2015 AKAMAI | FASTER FORWARDTM Identify all the key players Know all the people who will help you get to success… … and who will be determining your success. (HINT: usually an executive) Trackers: to whom do you owe the measurement of your success? Stakeholders: who has skin in the game? Assistants: who will help you complete the tasks?source
  6. 6. ©2015 AKAMAI | FASTER FORWARDTM Outline manageable tasks and define responsibility Determine tasks (and people) that will help you find success… … and who will be determining your success. Manageability - Too big = too vague to plan for - Single-effort tasks = easier to track - Grouped tasks = mini-successes Responsibility - Ownership = easier to track - Scheduling = harder to avoid - Reliance = increased motivation Replace soda with seltzer water instead of trying to ‘reduce sugar intake’ Send emails linking to content on an ESN instead of relying on social notifications only Tuesday’s leg day. Friday you’re vegetarian. May’s use case is HR affinity groups Schedule a class or a workout with a friend Set out a cheat jar - $5 per cheat food Schedule an executive Jam session Identify Champions within each BU/region
  7. 7. ©2015 AKAMAI | FASTER FORWARDTM Check in regularly Make sure you’re on track throughout the process. Don’t wait until the end to see whether or not you were effective. If you’re not tracking successfully towards your goal and measurement, it’s time to reassess: KEY: Matching efforts to metrics Adjust Expectations (goal/measurement) or Methods (tasks/owners) Lose 10lbs - Weekly weigh-ins - Cheat days vs Win days Reach 70% adoption - Reports (community or site-specific) - Short surveysWhen tracking – find successes in your measurement and match them to tasks done at those times. REPEAT! Vice-versa for the tasks that did not work or were detrimental
  8. 8. ©2015 AKAMAI | FASTER FORWARDTM Practical Applications Share your ‘major change’ ideals and we’ll talk through how to sell the shift. What’s your big goal?  Identify your ideal end state  Make sure you can measure your success  Identify all the key players  Outline manageable tasks and define responsibility  Check in regularly

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