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Selling Social Media
to the C-Suite
JAMES LACORTE @THEGASPAR
About Me
Started an ISP
Online newspaper
Online communities
Insurance
JAMES LACORTE @THEGASPAR
The World is Changing
St. Peter's Square in 2005 and 2013
The Brass Tax
“We may all say we do social, but at the end of the day
we’re in the business of change management.”
@sunayn...
6 tips when approaching executives
A good teacher will lead the horse to water.
A great one will make the horse thirsty fi...
Gollum was consumed by his lust for the ring.
1. Don’t let shiny objects distract you
Originated in 1600 as
"All the proof of a pudding is in the eating”.
2. Show them proof
Tower of Babel
3. Speak their language
Personality influences personal preference.
Embrace it, don’t force it.
4. Don’t try to fit a square peg in round hole
Management was the filter. Now they are the connector!
5. Change brings opportunity
A goal without a plan is just a wish
6. Share your expectations and desires
1. Implement policies and guidelines
2. Conduct training
3. Mentor executives
4. Connect online/offline conversations
5. S...
1. Show how social media impacts the business
2. Setup dashboard or email report
3. Start executives on LinkedIn or a blog...
End Result
Personal
Brand
Innovation
New/Deeper
Connections
Brand
Reputation
Let’s share
•Share your experiences
•Successes and challenges
•Lessons Learned
•Tips and tricks
JAMES LACORTE @THEGASPAR
Selling Social Media to the C-Suite by James LaCorte
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Selling Social Media to the C-Suite by James LaCorte

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Selling Social Media to the C-Suite by James LaCorte

  1. 1. Selling Social Media to the C-Suite JAMES LACORTE @THEGASPAR
  2. 2. About Me Started an ISP Online newspaper Online communities Insurance JAMES LACORTE @THEGASPAR
  3. 3. The World is Changing St. Peter's Square in 2005 and 2013
  4. 4. The Brass Tax “We may all say we do social, but at the end of the day we’re in the business of change management.” @sunaynat
  5. 5. 6 tips when approaching executives A good teacher will lead the horse to water. A great one will make the horse thirsty first.
  6. 6. Gollum was consumed by his lust for the ring. 1. Don’t let shiny objects distract you
  7. 7. Originated in 1600 as "All the proof of a pudding is in the eating”. 2. Show them proof
  8. 8. Tower of Babel 3. Speak their language
  9. 9. Personality influences personal preference. Embrace it, don’t force it. 4. Don’t try to fit a square peg in round hole
  10. 10. Management was the filter. Now they are the connector! 5. Change brings opportunity
  11. 11. A goal without a plan is just a wish 6. Share your expectations and desires
  12. 12. 1. Implement policies and guidelines 2. Conduct training 3. Mentor executives 4. Connect online/offline conversations 5. Share successes – stats tied in with stories Start Internally
  13. 13. 1. Show how social media impacts the business 2. Setup dashboard or email report 3. Start executives on LinkedIn or a blog 4. Expand based on personality, time, and goals 5. Share successes – stats tied in with stories Expand Externally
  14. 14. End Result Personal Brand Innovation New/Deeper Connections Brand Reputation
  15. 15. Let’s share •Share your experiences •Successes and challenges •Lessons Learned •Tips and tricks JAMES LACORTE @THEGASPAR

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