Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
10 Top Tips for Digital
Transformation
Rob Gethen Smith
@robgethers
Southbank Centre passionately believes the
arts have the power to transform lives
4500 Events
13 Festivals
6m people
2012
1. Fix ‘the’ broken things quickly!
Website improvements in <18 months
● 75% increase in sessions (440k to 700k pm)
● 50% reduction inbound phone sales traffi...
2. Rebrand IT -
Become a beacon
for digital
change
Tech innovation club
Shopping list...
iBeacons x4
Oculus Rift x5
Google Cardboard x3
Rasberry Pi2 x1
Arduino Kits x2
Leap ...
3. Ask your CEO to be
your CDO!
4. Create a two-tiered Digital Strategy
- Digital Foundations
- Digital Innovation
Time
Foundations
Innovation
5. Enable a Digital Workforce
- give everyone digital tools
and skills
The effect of Google Apps:
● 50% general improvement in ability get stuff done
● 60% increase in ability to collaborate
● ...
6. Build capability - not projects!
Supercharge your digital team: start small,
learn fast, find the right partners
“Make no little plans; they have no
magic to stir men's blood”
Daniel Burnham
7. Have BIG ideas…
THE GLASS BOX
1. Best in breed
event ticketing
website
2. Unique
digital space for
arts and
learning
New Ideas
User testing
Drop in
sessions
Workshops
Tim
Web We Want Festival – Glass Box
8. Open Everything!
● Open platform
● Open data
● Open designs
● Open use
● Open process
9. Tell the whole world what you are doing
10. Make it fun!
Play is what compels you to take up hobbies,
from solving crossword puzzles to making
scrapbooks to mixing music.
Many of ...
“...you can't connect the dots looking forward; you can only
connect them looking backward. So you have to trust that the
...
digital
Thank you!
@robgethers
2015
Rob Gethen Smith keynote: 10 Top tips for digital transformation
Rob Gethen Smith keynote: 10 Top tips for digital transformation
Rob Gethen Smith keynote: 10 Top tips for digital transformation
Rob Gethen Smith keynote: 10 Top tips for digital transformation
Rob Gethen Smith keynote: 10 Top tips for digital transformation
Rob Gethen Smith keynote: 10 Top tips for digital transformation
Rob Gethen Smith keynote: 10 Top tips for digital transformation
Upcoming SlideShare
Loading in …5
×

Rob Gethen Smith keynote: 10 Top tips for digital transformation

1,011 views

Published on

In three years Southbank Centre went from being a “digital-zero” to a digital leader in its sector. As the world’s largest single run arts centre, in 2013 we set out to embed digital throughout the organisation to transform how we deliver over 4000 events a year across multiple venues, and how we engage with our visitors and online audiences.

In this presentation Rob will share what he has learnt during this digital transformation, and offer his tips for anyone on a digital journey; possibly highlighting some of the things that will help to make the difference between success and failure.

Published in: Data & Analytics
  • Be the first to comment

Rob Gethen Smith keynote: 10 Top tips for digital transformation

  1. 1. 10 Top Tips for Digital Transformation Rob Gethen Smith @robgethers
  2. 2. Southbank Centre passionately believes the arts have the power to transform lives
  3. 3. 4500 Events 13 Festivals 6m people
  4. 4. 2012
  5. 5. 1. Fix ‘the’ broken things quickly!
  6. 6. Website improvements in <18 months ● 75% increase in sessions (440k to 700k pm) ● 50% reduction inbound phone sales traffic ● £14 higher average order value online ● 100% increase in use of mobile ● 200% increase in mobile sales funnel rate ● £150k revenue uplift due to tablet ticket sales ● £100k savings in production costs ● 500% drop in Website complaints
  7. 7. 2. Rebrand IT - Become a beacon for digital change
  8. 8. Tech innovation club Shopping list... iBeacons x4 Oculus Rift x5 Google Cardboard x3 Rasberry Pi2 x1 Arduino Kits x2 Leap Motion x1 Laser keyboard x2 Smart watches x2
  9. 9. 3. Ask your CEO to be your CDO!
  10. 10. 4. Create a two-tiered Digital Strategy - Digital Foundations - Digital Innovation
  11. 11. Time Foundations Innovation
  12. 12. 5. Enable a Digital Workforce - give everyone digital tools and skills
  13. 13. The effect of Google Apps: ● 50% general improvement in ability get stuff done ● 60% increase in ability to collaborate ● 300% increase in ability to work flexibly ● 80% increase in ability to find information ○ ~70 hours a day ○ ~10 extra people
  14. 14. 6. Build capability - not projects! Supercharge your digital team: start small, learn fast, find the right partners
  15. 15. “Make no little plans; they have no magic to stir men's blood” Daniel Burnham 7. Have BIG ideas…
  16. 16. THE GLASS BOX
  17. 17. 1. Best in breed event ticketing website 2. Unique digital space for arts and learning
  18. 18. New Ideas
  19. 19. User testing
  20. 20. Drop in sessions
  21. 21. Workshops
  22. 22. Tim
  23. 23. Web We Want Festival – Glass Box
  24. 24. 8. Open Everything!
  25. 25. ● Open platform ● Open data ● Open designs ● Open use ● Open process
  26. 26. 9. Tell the whole world what you are doing
  27. 27. 10. Make it fun!
  28. 28. Play is what compels you to take up hobbies, from solving crossword puzzles to making scrapbooks to mixing music. Many of us are lucky enough to find play in the workplace too, when we do what we do simply because we enjoy doing it. Curiosity and experimentation are at the heart of play. People intrinsically enjoy learning and adapting. We instinctively seek out opportunities to play.
  29. 29. “...you can't connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future.” Steve Jobs
  30. 30. digital
  31. 31. Thank you! @robgethers 2015

×