Real-world experience inimplementing interactive metadata           Brendan Quinn, BBC        cmf2005, Aarhus, Denmark    ...
IntroductionInteractive metadata in context of:• The BBC  – Where does Content Management fit in?• Our vision  – What we a...
BBC environment    A brief insight into the British Broadcasting                  Corporation (BBC)• Extensive and complex...
New Media production                                                                  BBC News                            ...
Content Management CultureStrategic goals• optimise production methods• People, process, technology  (in that order)• allo...
Internal partners• Now: English Regional  websites   – 43 Where I Live local sites e.g.     /london, /birmingham• Soon: Ch...
Data Services• Enables  – asset management,  – syndication, and  – multi-platform strategies• Design and manage  – content...
Application: “Virtual” Where I Live                site                           Brendan Quinn l November 2005
Vision: collaborative webpages                         Brendan Quinn l November 2005
Application: syndication feeds                          Brendan Quinn l November 2005
Application: multi-platform output                            Brendan Quinn l November 2005
CIS implementationCIS functionality:• auto-categorising, auto-indexing, taxonomy  managementCMC requirements:• semi-automa...
Current technical architecture             BBC                        CIS                                       Domain Map...
Metadata workflow    create content        CIS suggestions                                              terms             ...
Learnings• Forecasting growth                                 CV Requests by Month     1200     1000                      ...
Next steps• Implementing threshold  – retain value for search  – management of terms for aggregation  – Benefits of “folks...
Threshold figures                           60                                                 Usage of user-suggested ter...
Next steps• Implementing metadata-powered functionality  – metadata RSS syndication feeds – done     • can output RSS base...
Issues• Internal change management (users, divisions  etc)• Content server – search functionality• CIS – scalability (incr...
Future• Data Services for DCTM/non-DCTM internal  partners  – Standalone CIS...     • ... to integrate with other CMSs    ...
Questions?Questions?             Brendan Quinn l November 2005
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Real-world experience in implementing interactive metadata

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BBC case presented by Brendan Quinn at cmf2005 - the J. Boye Aarhus 05 conference

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Real-world experience in implementing interactive metadata

  1. 1. Real-world experience inimplementing interactive metadata Brendan Quinn, BBC cmf2005, Aarhus, Denmark Thursday 10 November 2005, 14.30 – 15.00 Brendan Quinn l November 2005
  2. 2. IntroductionInteractive metadata in context of:• The BBC – Where does Content Management fit in?• Our vision – What we are working towards• The present – Current CIS implementation, issues, learnings Brendan Quinn l November 2005
  3. 3. BBC environment A brief insight into the British Broadcasting Corporation (BBC)• Extensive and complex – Radio, TV, web, interactive TV, mobile, billboards, etc – 28,000 employees, many departments – Non-profit, funded by licence fee• Large network of websites – bbc.co.uk, circa 1.5 million pages – multiple production methods • many “CMSs” (20+) and many hand-coded pages! Brendan Quinn l November 2005
  4. 4. New Media production BBC News News content e.g. /news Children’s BBC Sport Kids content Sport content e.g. /cbbc, /cbeebies e.g. /sport h2g2 on PDADrama & Entertainment Radio & Music TV channels, programmes Music content, radio stations e.g. /bbcone, /eastenders e.g. /radio2 Nations & Regions Factual & Learning Local, national radio/tv e.g. /history, /schools e.g. /scotland World Service Regional sites, radio programmes e.g. /africa New Media & Technology Content Multi-platform products & services Core products Management Communities Interactive TV Mobile platform Brendan Quinn l November 2005
  5. 5. Content Management CultureStrategic goals• optimise production methods• People, process, technology (in that order)• allow re-focusing on key editorial skills• manage our assets: add value, permit re-use and sharing• syndication and multi-platform publishing, both key to... – ...increasing reach – ...providing value to licence fee payers Brendan Quinn l November 2005
  6. 6. Internal partners• Now: English Regional websites – 43 Where I Live local sites e.g. /london, /birmingham• Soon: Children’s BBC – 6 CBBC websites, e.g. /bluepeter, /art• Next... – ...Drama & Entertainment? – ...TV Channel pages e.g. /bbcone, /bbctwo? Brendan Quinn l November 2005
  7. 7. Data Services• Enables – asset management, – syndication, and – multi-platform strategies• Design and manage – content structure... through content object models – content description... through metadata and controlled vocabularies (e.g. taxonomies) Brendan Quinn l November 2005
  8. 8. Application: “Virtual” Where I Live site Brendan Quinn l November 2005
  9. 9. Vision: collaborative webpages Brendan Quinn l November 2005
  10. 10. Application: syndication feeds Brendan Quinn l November 2005
  11. 11. Application: multi-platform output Brendan Quinn l November 2005
  12. 12. CIS implementationCIS functionality:• auto-categorising, auto-indexing, taxonomy managementCMC requirements:• semi-automated controlled indexing – API• dynamic controlled vocabularies (CVs) – scalability (e.g. 50,000+ location names) – workflow – tools Brendan Quinn l November 2005
  13. 13. Current technical architecture BBC CIS Domain Map Content Applet module Editor MetadataJournalist manager MDServer BBC metadata Reporting metadata servlet tool WebPublisher workflow API Content Server CIS File System Oracle db CIS Oracle db Brendan Quinn l November 2005
  14. 14. Metadata workflow create content CIS suggestions terms add terms to y save and publish adequate? content n metadata searchjournalist user suggests terms CIS workflow task add to temp in CIS threshold met? y generated temp system review and add to CISmetadatamanager Brendan Quinn l November 2005
  15. 15. Learnings• Forecasting growth CV Requests by Month 1200 1000 Name 800 Location 600 Subject BBC Brand 400 Time period 200 0 April May June July Aug Sept Oct Nov Dec• Implementation of metadata-based functionality – internal + external to the system Brendan Quinn l November 2005
  16. 16. Next steps• Implementing threshold – retain value for search – management of terms for aggregation – Benefits of “folksonomies” without the weirdness Brendan Quinn l November 2005
  17. 17. Threshold figures 60 Usage of user-suggested terms 50 across objects and sites # of sites # of objects 40# of objects/sites using 30 20 10 0 Term s Brendan Quinn l November 2005
  18. 18. Next steps• Implementing metadata-powered functionality – metadata RSS syndication feeds – done • can output RSS based on metadata terms attached to content – metadata auto-objects – done • can output a content page showing an index of content tagged with a specific metadata term or terms – metadata collaborative page – next • pages displaying content created by a number of users including images and with a more complex template Brendan Quinn l November 2005
  19. 19. Issues• Internal change management (users, divisions etc)• Content server – search functionality• CIS – scalability (increasing user-base, size of taxonomies)• 5.1 > 5.2.5 – upgrade path, new taxonomy publishing model• support for semantic taxonomy relationships Brendan Quinn l November 2005
  20. 20. Future• Data Services for DCTM/non-DCTM internal partners – Standalone CIS... • ... to integrate with other CMSs • won’t ever just have a single CMS for BBC – Semantic applications • innovative applications based on structure and content description Brendan Quinn l November 2005
  21. 21. Questions?Questions? Brendan Quinn l November 2005

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