“I don’t know what to get for my niece”Gift-givers goal: Have me give them something to take to the partyMy goal: Get them invested in the purchase so they know how great the store is and the kid gets something they likeProblem: Open ended questions don’t work – what do they like? No clue.Solution: Narrow down the choices by asking a series of questions Outcome: Happy adult, happy kidAlternate outcome: Unhappy kid, retuned present
You could list your credentials until you’re blue in the face, but that won’t make someone believe youYou need to use their logic. Live in their world and figure out how to break their assumptionsThis is where the managing of expectations comes in. You’re
It’s difficult to be the person who asks the question
You don’t want to be the person who holds up the project
Seems like we’re questioning authority or position
Questions provide valuable support for a projectAsking these questions makes the project easierSlow start, but long term benefits
You’re helping create a site that is more meaningful, more useful to the end user
Why Question Motives?Side consequence: Might make your work easierAsking why uncovers a bad idea
Big contract? Small contract that’s a stepping stone? Does something similar already exist
We should be on FacebookWhy?Because our competitor is thereWhy are they there?You should be on Facebook if that’s where your demographic is and that’s the best way to reach them.
I want to start a blogWhy?Because that’s what our competitor does. We want everyone to know how smart we are and I hear it boosts SEO?Compelling, but this isn’t a problem, this is a solution to a problem that doesn’t existIt’s focused on the company, not on the user
We should make the resources be a linkTo what?AnythingWhy?Because it makes us look interactiveWhat’s the problem? Is it that we don’t look interactive? Or that we actually aren’t very interactive? Who has deemed this a problem? How can we provide them with value?
Google glass isn’t selling wellParticipant write each why on a post it. Partner up and compare post its. Can they be combined/interchanged to hit a larger issue? Review top problems with everyone in the room. Did we all end up at the same place?
Participant write each why on a post it. Partner up and compare post its. Can they be combined/interchanged to hit a larger issue? Review top problems with everyone in the room. Did we all end up at the same place?----- Meeting Notes (5/3/14 17:03) -----Do the first example on post its on a board. Read from the book how teams combine their post its
What’s the root?Are there multiple problems to be fixed? Take each apart AND view them a single problemDetermine a couple of ways the problem could be solved
What are some of the complication/restrictions you need to consider about the problem?complications = talk about user testing by Simmons students
How do you restate the problem with this new information?What assumptions are you making about the problem?Can the assumptions be verified?
“Reps aren’t using the iPad app. Make a new one.”Stakeholder goal: Make an app that gets usedStakeholder assumption: An overhaul is needed to make the app usableMy goal: Make changes when they are neededProblem: We don’t have any information about why they don’t use itSolution: Ask the repsOutcome: Happy stakeholder, happy rep
Ask some of those question and find out what we’ve learnedHave we figured out the actual problem?Do we have what we need? Can we restate the problem now?Create a simple website to display selected pieces of art, publicize upcoming shows, give a brief bio and provide contact information on a custom domain. I hope I've created a case for why to ask questions and how to fit them into a project. And I hope I've made enough of a case that you'll now as me some. Thank you.
Think like the clientQuestion everythingFigure out why the change is neededDissect it and put all of these things togetherUse research to check assumptionsThat information can help identify more meaningful solutionsRestate the problem and the answer will be in front of you
Question and manage stakeholder expectations By Lis Pardi
Students aren’t starting their research with us
Because our information is too dense
We only contract with academic journals
We are buying articles for the librarians, not the students
Librarians are our customer
Librarians control the budgets
Google Glass isn’t selling well
THESE STEPS WILL LEAD
YOU TO YOUR SOLUTION
• Think like the client
• Question everything
• Figure out why the change is needed
• Dissect it and put all of these things together
• Use research to check assumptions
• That information can help identify more meaningful
• Restate the problem and the answer will be in front of you