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Every time you create online content for your organization you face the possibility of publishing something that is inaccurate, inconsistent with your brand and organizational tone and voice, or out of compliance with the many legal and regulatory requirements that a multinational can face. The results can be as minimal as embarrassment and loss of brand, but could amount to getting you sued or having a country site shut down.
In this session we will explore the intricacies born out of managing content in a multinational environment and examine how you can successfully deliver online content while protecting your organization. We will discuss real world examples where companies did not pay attention and it cost them market share, as well as examples of companies that are getting moving away from content as a liability and getting it right online.