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Moving Away from Content as a Liability By: Kristina Podnar (USA), ActiveStandards


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Every time you create online content for your organization you face the possibility of publishing something that is inaccurate, inconsistent with your brand and organizational tone and voice, or out of compliance with the many legal and regulatory requirements that a multinational can face. The results can be as minimal as embarrassment and loss of brand, but could amount to getting you sued or having a country site shut down.

In this session we will explore the intricacies born out of managing content in a multinational environment and examine how you can successfully deliver online content while protecting your organization. We will discuss real world examples where companies did not pay attention and it cost them market share, as well as examples of companies that are getting moving away from content as a liability and getting it right online.

Published in: Internet
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Moving Away from Content as a Liability By: Kristina Podnar (USA), ActiveStandards

  1. 1. Moving  away  from     content  as  a  liability   Kris5na  Podnar  
  2. 2. 2   Digital  publishing  is  a  risk  -­‐  accessibility   ©  Ac5veStandards,  Inc.  All  rights  reserved.  
  3. 3. 3   Digital  publishing  is  a  risk  -­‐  branding   ©  Ac5veStandards,  Inc.  All  rights  reserved.  
  4. 4. 4   Digital  publishing  is  a  risk  –  social  media  ac5vity   ©  Ac5veStandards,  Inc.  All  rights  reserved.  
  5. 5. 5   Digital  publishing  is  a  risk  –  security   ©  Ac5veStandards,  Inc.  All  rights  reserved.  
  6. 6. No  company  is  safe  online,  and  there  are   no  guarantees  in  content  publishing.     Should  this  stop  you  from  being  online?     No.  But  it  should  prompt  you  to  have   sound  digital  policy.   6   ©  Ac5veStandards,  Inc.  All  rights  reserved.  
  7. 7. 7   Digital  policies   Example  policy     Company  X  shall  keep  all  corporate  and  marke5ng  data  stored  within  na5onal   jurisdic5ons,  and  the  company  shall  prohibit  data  from  traveling  through  the  territory   or  infrastructure  of  countries  other  than  the  na5on  in  which  the  designated  website  is   hosted.       [Digital  policies]  High  level  statements  of  beliefs,  goals,   and  objec5ves  in  order  to  comply  with  laws,  manage   risk,  or  drive  compe55ve  advantage.   ©  Ac5veStandards,  Inc.  All  rights  reserved.  
  8. 8. 8   Staying  current  with  policy   ©  Ac5veStandards,  Inc.  All  rights  reserved.  
  9. 9. Policy  steward  characteris5cs   •  Understands  and  can  apply  laws  and  regula5on  related  to  digital  to  the   organiza5on   •  Understands  and  can  interpret  laws  and  regula5on  for  the  organiza5on’s   market  segment   •  Understands  high-­‐level  organiza5onal  objec5ves   •  Can  act  as  an  objec5ve  mediator  between  various  organiza5onal   stakeholders  with  varied  interests  and  objec5ves   9   ©  Ac5veStandards,  Inc.  All  rights  reserved.  
  10. 10. Policy  steward  responsibili5es   •  Ensure  that  the  organiza5on  establishes  and  maintains  a  full  set  of   relevant  policy   •  Effec5vely  disseminate  policy  to  appropriate  stakeholders   •  Ra5onalize  corporate  policy  and  digital  policy     •  Monitor  shiZs  in  the  digital  space  and  other  ver5cally-­‐specific  policy  and   compliance  concerns  that  may  impact  organiza5onal  digital  policy   10   ©  Ac5veStandards,  Inc.  All  rights  reserved.  
  11. 11. 11   •  Accessibility   •  Branding   •  Children’s  Online  Protec5on   •  Content  Localiza5on   •  Data  Breach   •  Data  Localiza5on   •  Domain  Names     •  Language  and  Localiza5on   •  Hyperlinks  and  Hyperlinking   •  Intellectual  Property/Copyrights   •  Privacy  &  PII   •  Security  (including  Cloud)   •  Social  Media   •  Digital  Records  Management   Sample  digital  policies   ©  Ac5veStandards,  Inc.  All  rights  reserved.  
  12. 12. Policy  author  characteris5cs   •  Understands  digital  and  can  envision  and  ar5culate  the  tac5cal  and   organiza5onal  implica5ons  inherent  in  implemen5ng  certain  func5onality   •  Can  speak  of  digital  in  “plain  language”   •  Understands  the  high-­‐level  implica5ons  of  certain  tac5cal  digital   development  choices   12   ©  Ac5veStandards,  Inc.  All  rights  reserved.  
  13. 13. Policy  author  responsibili5es   •  Speculate  on  and  interpret  the  impact  of  digital  ac5vi5es  on  the   organiza5on   •  Conceive  of  an  appropriate  organiza5onal  posi5on  on  a  par5cular  policy   topic   •  DraZ  and  maintain  digital  policy   13   ©  Ac5veStandards,  Inc.  All  rights  reserved.  
  14. 14. Thank  you   |  @Ac5veStandards