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It's a big scary world out there, filled with content strategists, content marketers, content creators, content managers... it never ends! In this talk, we'll talk about the care and feeding of a content whatever, and answer the question: why does it matter what we call ourselves?
1. Although we *can* do everything and anything, we'll do our jobs better when we identify for ourselves, and our colleagues, what our job descriptions include.
2. Every role deserves respect, and content folk with other specialties have a lot to contribute to our projects.
3. The difference between content strategy, content marketing, and content management.
4. Concrete advice for working with colleagues who don't understand what we do.