Politics play a big role in the success or failure of an organization’s digital efforts, both in the way they are created and in their day-to-day use. If a site is built based on aspirations rather than reality, then while user needs might be satisfied, the organization's internal roilings may prevent the site from making a positive difference for the business. If the cloaks of accountabiliity remain unspoken, then it's incredibly challenging to tie digital efforts to metrics that are meaningful to the organization (and that ensure ongoing staffing and budget). And if the internal clients don’t have organizational buy-in, they may go down with that ship too.
Politics often dictate what goes on the home page, what can or can be cross-linked, and even what content is exempt from usability guidelines. Everyone involved in creating or maintaining a digital presence needs to have a shared understanding and speak with a common voice about the need to get past politics in order for the work we do to achieve its intended goals. Session participants will share their own “war stories” and come up with specific, actionable suggestions for solving their political challenges.
Session Takeways - How organizational politics sabotage success
- Roadmap for how to overcome politics
- Real-life stories illustrating every step of the way, and how practitioners have learned from successes and failures
- Ideas from session participants that they can start using right away