Writing for the web is not for everyone!

490 views

Published on

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
490
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Writing for the web is not for everyone!

  1. 1. UNIVERSITY COLLEGE LILLEBÆLT Writing for web is not for everyone certainly not when it comes to mobile devices UNIVERSITY COLLEGE I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  2. 2. About University College Lillebaelt (UCL) Professional Bachelor’s Degrees Ongoing and Further Education Educational Resource Centre Centre of research and Development UCL covers part of the Southern Region of Denmark 7,000 students 700 employees UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk/international
  3. 3. Why is web editing for everyone? I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  4. 4. I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  5. 5. I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  6. 6. I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  7. 7. I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  8. 8. I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  9. 9. I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  10. 10. Do you prefer this one I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  11. 11. Or this one I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  12. 12. So is web editing for everyone? l  Yes – if we look upon web editing from a technical point of view l  No – if we focus on web editing as communication I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  13. 13. Web editing at UCL Web organisation – before and after I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  14. 14. Before I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  15. 15. I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  16. 16. I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  17. 17. After I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  18. 18. More important work to do I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  19. 19. More important work to do I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  20. 20. I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  21. 21. I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  22. 22. I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  23. 23. I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  24. 24. Content suitable for all devices One size fits all I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  25. 25. One size fits all There is no difference between good web editing for desktop, tablet or smartphone. It is all the same. Bad on desktop = worse on smartphone. I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  26. 26. The reason is l  We do not read at desktop, tablet or smartphone. l  We spend about 5 sec. to find something of interest or to leave. l  We are looking for keywords. I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  27. 27. Make text scannable Whether it is desktop, tablet or smartphone l  Write for fast and short visits ♦  Small paragraphs ♦  Bullets ♦  Sub headlines ♦  Clearly and concisely I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  28. 28. One size fits all Desktop I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  29. 29. Tablet I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  30. 30. Smartphone I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  31. 31. I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  32. 32. One size fits all How do you keep the content of your website in a good shape on all devices? How do you prepare your web team for editing with the smallest device in mind? I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk
  33. 33. University College Lillebaelt Web manager, Lotte Kjeldager loks@ucl.dk ucl.dk I UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk

×