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Director of Strategic Communications and City Representative Desiree Peterkin-Bell has developed and implemented a successful digital media campaign to revitalize the City of Philadelphia’s local, national and international brand recognition while engaging Philadelphia’s citizens in an energizing process.
Philadelphia’s citizens now share the pride of living in a City that was recently named the Number 3 ‘place to go’ – Number 1 American city – on the New York Times’ list of “52 Places to Go in 2015”; a “World Festival & Event City” by the International Festival and Events Association; the Number 2 “Best Shopping City in the World” by Conde Naste Traveler; a “summer festival destination” by Vogue Magazine for the Wawa Welcome America! Festival’s Philly 4th of July Jam; and home to the race that has been dubbed both the “Best Marathon in the Mid-Atlantic region” according to Competitor.com and one of Runner’s World’s “Ten Must Run Marathons for 2015” – the GORE-TEX® Philadelphia Marathon.
Desiree brings her experience with managing, marketing and promoting the City of Philadelphia’s largest events, utilizing the full array of social media platforms and the evolving technology of digital media, to a Keynote presentation that will give you information and techniques to adapt these broad communication strategies to promote your business brand and attract investment for growth opportunities.