Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Katrine Emme Thielke: Branded Content: Find your own 3 concepts

353 views

Published on

We know content is the new marketing. And even though product placement and sponsorships are no longer as popular as they used to be (in their old form), we now see a new way for brands to work together: Brandscaping and branded content.

Katrine will start with a presentation of good examples from abroad and at home (local examples from Denmark), to show you that brandscaping is more than just the Chipotle case, and why you can gain a lot from it.

The second part of the session is a short workshop, where participants help each other dream up the greatest branded content for their own organisation - ready to bring home and pitch to their boss!

You'll get:

- An intro to brandscaping and branded content
- A handful of good examples of branded content that works
- Your own branded content concepts

Published in: Design
  • Be the first to comment

  • Be the first to like this

Katrine Emme Thielke: Branded Content: Find your own 3 concepts

  1. 1. BRANDED CONTENT: FIND YOUR OWN 3 CONCEPTS Katrine @emme Thielke
  2. 2. ED U C A T E IN SPIR E EN T ERTA IN CON VIN CE AWARENESS PURCHASE RATIONAL EMOTIONAL ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Top 10 guide Movies Celebs Infographics Guides PR Demovideos Shorts TV Serie / webisodes Branded videos Competition Events Mobile games Whitepapers Trends reports Advertorials Reviews Case studies Product descriptions Ratings Trial Pris guides !
  3. 3. HERO HUB HYGIEJNE
  4. 4. CLASSIC CONTENT MARKETING APPROACHES
  5. 5. #sortlitterærsamvittighed #forsidequiz #bogtitelpoesi
  6. 6. #fredagsbog
 #ISBNbingo
  7. 7. BRANDSCAPING
  8. 8. HERO HUB HYGIEJNE Brandscaping - derived content CM - core products CM - core products
  9. 9. 3 TACTICS - 3 DIFFERENT CONCEPTS
  10. 10. 1. SLICE & DICE 2. ULTIMATE FAQ 3. OLD FORMATS, NEW MEDIA
  11. 11. 2 & 2: GOOGLE EACH OTHERS ORGANISATION, TELL YOUR COUNTERPART WHAT YOU THINK THEIR ORG IS KNOWN FOR
  12. 12. 1. SLICE & DICE: If your org wrote a book, what would it be called? 2. ULTIMATE FAQ:What is that annoying question that all customers ask and that you have so far refused to answer (because it is complex)? 3. OLD FORMATS, NEW MEDIA: If you were making a movie (a potential blockbuster) for the big screen, what’s the title and who’s starring?
  13. 13. 1. Slice & Dice: If your org wrote a book, what would it be called? 2. Ultimate FAQ:What is that annoying question that all customers ask and that you have so far refused to answer (because it is complex)? 3. Old formats, new media: If you were making a movie (a potential blockbuster) for the big screen, what’s the title and who’s starring? 8 x 40 seconds
  14. 14. NEXT: 1. FIND A PARTNER 2. SET EXPECTATIONS 3. ROLL!
  15. 15. YOUR CUSTOMERS ARE MONKEYS - YOU THINK THEY ARE SUITS

×