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Manasco Internal Use 
13 
Current Digital Platform 
-Marketing Automation 
-CRM and ERP Integration 
-KPI Metrics 
-Produc...
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SAP/ CRM 
PIM/DAM 
[ADAM] 
Master data 
management 
Online marketing 
responsible 
Sales & 
marketing 
Product 
management...
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A new digital platform for Etex Group
A new digital platform for Etex Group
A new digital platform for Etex Group
A new digital platform for Etex Group
A new digital platform for Etex Group
A new digital platform for Etex Group
A new digital platform for Etex Group
A new digital platform for Etex Group
A new digital platform for Etex Group
A new digital platform for Etex Group
A new digital platform for Etex Group
A new digital platform for Etex Group
A new digital platform for Etex Group
A new digital platform for Etex Group
A new digital platform for Etex Group
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A new digital platform for Etex Group

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A new digital platform for Etex Group

  1. 1. • • • • •
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  4. 4. Manasco Internal Use 13 Current Digital Platform -Marketing Automation -CRM and ERP Integration -KPI Metrics -Product Catalogue -Personalized Content -Extranet -SEO / Web Analytics -Building Blocks -Infrastructure -Hosting GROWTH TIME ENTRY (A) TACTICAL (B) AUTOMATION (C) Companies Examples (1), (2) (3), (4) (5), (6) % of functionality covered by Current Digital Platform 100% 100% 40% 4 6 1 3 2 5 (A) (B) (C)
  5. 5. • • • • • • • • • •
  6. 6. SAP/ CRM PIM/DAM [ADAM] Master data management Online marketing responsible Sales & marketing Product management Prospects & customers API Web platform [Sitecore]
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