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Joachim Heinz: The future of enterprise social networks: Powering business beyond social collaboration

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In times of a volatile and uncertain business environment, companies strive for more innovation, better leverage of existing knowledge and faster exchange of information. In order to do so, enterprise social networks (ESN) seem to be a possible solution by laying groundwork inside companies that allows the workforce to socially connect and exchange information in a modern and efficient way.

Through the last 5-10 years, many well-done implementations but also a lot of negative examples could be observed. In both cases – positive and negative, most implementations of the ESN focused on communication and in some rare cases, also collaboration. Besides that, there was always the pressuring question of the ROI – the feared question of every ESN project manager, because implementing an ESN is for sure not for less and the answer of the ROI is a difficult task.

As the maturity of many ESN is raising, more and more value-adding use cases emerge that help to solve the ROI question. In some advanced setups, there are first young use-cases coming up that show possible business use-cases beyond communication and collaboration – it is the dawn of organizational and manufacturing cases related to ESN, boosting the ROI in a different perspective.

In this presentation you will learn about the ESN setup of Bosch, a series of selected use cases and a glimpse towards the future of enterprise social networks: Powering business beyond social collaboration.

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Joachim Heinz: The future of enterprise social networks: Powering business beyond social collaboration

  1. 1. Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. The future of enterprise social networks: Powering business beyond social collaboration Joachim Heinz, Director Digital Transformation & Agile Company J. Boye Aarhus 2015 1
  2. 2. Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. J. Boye 2015 - Aarhus - @joachimheinz Workshop for Precision Mechanics and Electrical Engineering 188 6 201 5 3 associates 360,000 associates 2
  3. 3. Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. J. Boye 2015 - Aarhus - @joachimheinz Technology as a driving force for industrial development Images from wikipedia.de Steam – 1850 Electricity – 1900 Robotics – 1950 Networking – 1990 Cloud // mobile data // bandwidth // 3D print // … Industrialization Digitalization 3
  4. 4. Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. J. Boye 2015 - Aarhus - @joachimheinz Digital age in plain examples 1965 4 Source: sueddeutsche.de
  5. 5. Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. J. Boye 2015 - Aarhus - @joachimheinz Today market dynamics Source: BetaCodex – Organize for complexity Rise of the VUCA world 5
  6. 6. Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. J. Boye 2015 - Aarhus - @joachimheinz New business models Influence on companies Start-ups changing value-added chains Digitalization is changing markets and customers Market leaders 6
  7. 7. Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. J. Boye 2015 - Aarhus - @joachimheinz 7 2012 2013 2014 2015 2016 Step 1 “Enterprise2.0” ……. Highly connected company
  8. 8. Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. J. Boye 2015 - Aarhus - @joachimheinz Technology Leadership & Associates Processes & Guidelines Organization Social Business Principles 8
  9. 9. Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. J. Boye 2015 - Aarhus - @joachimheinz Shifting company culture by hiding button for closed communities #transparency 9 !
  10. 10. Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. J. Boye 2015 - Aarhus - @joachimheinz Thinking in collaboration optimization… 10
  11. 11. J. Boye 2015 - Aarhus - @joachimheinz Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. Objective: Accelerate “TPZ” core process Ca. 440 colleagues 25 locations Community + high transparency Result: High level of satisfaction Significant e-mail reduction Lean process 11 Enhanced social collaboration example
  12. 12. Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. J. Boye 2015 - Aarhus - @joachimheinz One-stop-shop for all relevant information regarding #socbiz: The Experience City 12
  13. 13. Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. J. Boye 2015 - Aarhus - @joachimheinz Spreading the business value add with the #socbiz atlas – interactive map of best-practices 13
  14. 14. Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. J. Boye 2015 - Aarhus - @joachimheinz 14 190,00 0 associates on-boarded Bosch Connect associates in 73 countries 78 success stories collected 27,000 communities 78% open 70,00 0 unique users per day
  15. 15. Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. J. Boye 2015 - Aarhus - @joachimheinz Todays' world Volatile Uncertain Complex Ambiguous Todays' organization Solid Hierarchical Functional Slow 15
  16. 16. Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. J. Boye 2015 - Aarhus - @joachimheinz 2012 2013 2014 Step 2 “Agility capabilites” 2015 2016 Step 1 “Enterprise2.0” ……. 16 Highly connected and agile company
  17. 17. Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. J. Boye 2015 - Aarhus - @joachimheinz Firefox Community-based work Crowd funding for projects Airbnb Network enables the market place LinkedIn Network enables expertise localization 17
  18. 18. Firefox Community-based work Crowd funding for projects Airbnb Network enables global market place LinkedIn Network enables expertise localization Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. J. Boye 2015 - Aarhus - @joachimheinz 18 Network is key driver New methods of business financing and staffing Collaborative sourcing within an Enterprise
  19. 19. Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. J. Boye 2015 - Aarhus - @joachimheinz Powering agility: ESN to bring together opportunities and people 19 Creators Contributors An environment where capability meets opportunity
  20. 20. Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. J. Boye 2015 - Aarhus - @joachimheinz Business case experiments – Strengthening innovation 20 Associates create business ideas with needed resources Each associate is assigned a part of innovation budget Associate s fund ideas Associates self- nominate to contribute to ideas Team is created once needed resources are collected Project to realize idea kicks-off
  21. 21. Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. J. Boye 2015 - Aarhus - @joachimheinz 21 Still solid – in the background Connected teams to enhance organizational agility
  22. 22. Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. J. Boye 2015 - Aarhus - @joachimheinz The future of the ESN: Powering new forms of organizing teams means being the backbone for business Communication & Collaboration Learning & Sharing Connected Teams 22
  23. 23. Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. J. Boye 2015 - Aarhus - @joachimheinz Ending the ROI discussion: The ESN will be the future backbone of organizations – and thus a prerequisite for business operations. 23
  24. 24. Joachim Heinz | 11.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. J. Boye 2015 - Aarhus - @joachimheinz THANK YOU! 24 Joachim Heinz +49 (0)172 1588805 joachim.heinz@de.bosch.com @joachimheinz https://de.linkedin.com/in/joachimhei

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